One of the main pillars of talent acquisition is employer branding. And lucky for you, this article lists key employer branding statistics to help you build the best employer branding strategy.
Current recruiting processes are changing drastically. As candidates’ expectations have changed, so has the way they hunt for jobs. Understanding how new technologies have evolved isn’t enough anymore. You must understand what potential candidates are looking for and what they expect from your company.
Let the following statistics inspire your employer branding efforts.
Employer branding statistics about acquisition
- In a survey of HR professionals, 86% of them indicated recruitment is becoming more like marketing.
- In 86% of cases, workers and job seekers research reviews and ratings of companies before applying.
- 75% of active job seekers are likely to apply for a job if the employer actively manages its employer brand.
- 86% of women and 67% of men in the United States wouldn’t join a company with a bad reputation.
- 50% of candidates say they wouldn’t work for a company with a bad reputation, even for a pay increase.
- 92% of people would consider changing jobs if offered a role at a company with an excellent corporate reputation.
- A strong employer brand can reduce the cost per hire by as much as 50%.
- A negative reputation can cost a company as much as 10% more per hire.
Employer branding statistics about retention
- Almost 30% of job seekers have left a job within the first 90 days of starting (indicating misalignment between the candidate and the employer brand).
- 7 out of 10 people surveyed indicated they had changed their opinion about a brand after seeing the company reply to a review.
- Employee voice is three times more credible than the CEO’s when it comes to talking about working conditions in that company
- Companies actively investing in employer branding can reduce turnover by as much as 28%.
- 68% of Millennials, and 54% of Gen-Xers indicated they visit employer’s social media profiles to evaluate their brand.
- 48% of both Gen Z and Millennials with work experience have applied to job opportunities they found on social media.
- 60% of prospective employees research a potential employer on LinkedIn before applying.
- Glassdoor (51%), Facebook (37%), and Twitter (36%) are also top social platforms potential employees look to for insight.
- 79% of job seekers have used social media in their job search in the last year.
- 91% of all employers are currently using social media as part of their hiring process.
Employee mental health statistics
According to various surveys, people at high-trust companies (compared with people at low-trust companies) report:
- A 74% reduction in stress,
- An increase of 106% in energy at work,
- A 50% increase in productivity,
- A reduction of 13% in sick days,
- An increase of 76% in engagement,
- A 29% increase in life satisfaction,
- And a 40% reduction in burnout.
Feed your brand strategy with key statistics
We look forward to supporting HR, communications, PR, talent recruiters, People & Culture teams, and brand and marketing managers as they evolve in the employer branding field. We hope these statistics guide your path and help you put employees and potential candidates front and center while making your recruitment efforts more effective.
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