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The NBA All-Star Game
As most sports events, the NBA All-Star Game 2016 is drawing criticism left and right. The biggest point of contention is the fact that the NBA is letting the fans vote for the All-Star teams via social media networks. We had a closer look at the advantages and disadvantages of social media voting in general and for the All-Stars Game, specifically.
February 11, 2016 8 min read
International Toy Fair Hashtag Campaign
Do you have a hard time putting B2B and hashtag campaigns together? So did we. But thanks to a little chat with the people behind the International Toy Fair in Nuremberg we now understand how and why hashtags work for B2B. Also: Toys!
January 28, 2016 3 min read
Horse Racing Hashtag Campaign
The German proverb “Das Glück der Erde liegt auf dem Rücken der Pferde” translates to “The greatest happiness on earth is sitting in the saddle of a horse”. Fittingly, a German racecourse has created a hashtag campaign, #glueckdererde, built around this saying.
January 14, 2016 3 min read