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Laptop showing social proof in an e-commerce website. (social proof in e-commerce)

Social Proof in E-commerce: Analyzing the Influence of User Reviews on Online Purchase Decisions

In today’s digital age, consumers’ purchasing decisions have significantly transformed. One of the most powerful driving forces ...

A man and a woman sitting facing each other, the man has a laptop in front of them, they are at an office.

Onboarding Ideas: How to Get New Hires Excited

Welcome to your new job—here’s your email address, the software we use, and this is what you’ve ...

Woman cooking in a kitchen while being recorded with a mobile phone on a tripod.

Budget-Friendly Visual Content Creation: 8 Tips to Follow

Imagine the downtown in your area without any visual content placed anywhere on the streets. It would ...

Two women standing in front of a white board planning a social media calendar.

5 Social Media Tools Every Marketer Should Know

Social media has become an integral part of our personal and professional lives. In the business world, ...

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A Video Marketer’s Guide For Businesses Looking to Build an Audience Using Instagram Reels

Video marketing is a popular and effective way to connect with potential customers on social media. However, ...

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Hybrid Workplace Guide: Benefits and Challenges

Recently, the world of work has faced two revolutions in fewer than 24 months. At first, an ...

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Stock Vs. Real: How to Use Images Effectively to Tell Your Brand’s Story

When it comes to a brand’s story and a well-planned marketing campaign, imagery plays a critical role. ...

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How to Strategically Leverage Employer Branding to Attract Top Talent

We’re familiar with the power of a strong brand identity. Yet we only tend to think about ...

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Everything You Need to Know About Event Gamification

Event planning is truly a labor of love. It’s a work-intensive and stressful project, but you do ...

A group of people participating in an event with masks on.

Security and Safety Tips When Planning Live Events in the New Normal

In the last two years, we’ve all heard that we’ll need to adjust to the ‘new normal.’ ...

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Physical Events, Virtual Events, Hybrid Events: Which Is Best?

It can be tricky to know which type of event to run in a post-pandemic world, as ...

Three employees sitting together and looking at a laptop.

Employer Branding on Social Media: 18 Companies Doing It Right

Employer branding refers to the process of a company influencing the perceptions of their current and potential ...

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