OECD Forum Paris
Why confine yourself to Twitter and Facebook to make your event more social when you can add live video to your social media strategy? OECD has embraced Periscope and Facebook Live for their yearly OECD Forum conference in Paris, asking participants to share their opinions. Audience participation is an important part of the publicly accessible conference.
May 26, 2016 4 min read
How to Use Hashtags in a Pre-Launch Campaign
German mountain bike manufacturer YT Industries ran a teaser campaign for their newest bike JEFFSY, using a combination of hashtag campaign and traditional advertising to get people excited before even unveiling the product. We interviewed them to find out what you can do to successfully use hashtags for a teaser campaign.
April 21, 2016 7 min read
BarCamps and Social Walls
openTransfer is a programme by a German non-profit organisation that fosters project transfer — the exchange of knowledge between non-profit projects. Among other things, openTransfer organises a series of barcamps all over Germany where project initiators can connect with each other.
April 17, 2016 6 min read
International Toy Fair Hashtag Campaign
Do you have a hard time putting B2B and hashtag campaigns together? So did we. But thanks to a little chat with the people behind the International Toy Fair in Nuremberg we now understand how and why hashtags work for B2B. Also: Toys!
January 28, 2016 3 min read
Horse Racing Hashtag Campaign
The German proverb “Das Glück der Erde liegt auf dem Rücken der Pferde” translates to “The greatest happiness on earth is sitting in the saddle of a horse”. Fittingly, a German racecourse has created a hashtag campaign, #glueckdererde, built around this saying.
January 14, 2016 3 min read
Accessibility Awareness Social Media Campaign
Wonder if that café you’re headed to is accessible? Able-bodied people don’t generally have to worry about these things, but anyone using a wheelchair or crutches, or even pushing a pram, is confronted with this question on a daily basis. #MapMyDay and Wheelmap are tackling the problem with a hashtag campaign this December.
December 10, 2015 4 min read
Library Social Media Campaign
Train rides and books – A match made in heaven. That’s why the public libraries in Upper Austria decided to furnish four train routes with plenty of free reading materials this October and November. The train tickets still cost – but the pleasurable reading experience was absolutely for free.
November 19, 2015 4 min read