Category: Showcases

METRO Own Business Day 2016
Showcases

Bridging the Distances in a Global Company

For its worldwide event Own Business Day, METRO Cash & Carry recently created a global hashtag campaign ...
by Andie Katschthaler October 27, 2016
‌ 9 min read
museum-hashtag-campaign
Showcases

Art Museum Hashtag Campaign

The Carnegie Museum of Art in Pittsburgh accompanies its exhibition Strength in Numbers: Photography in Groups with ...
by Andie Katschthaler September 1, 2016
‌ 5 min read
Make your invisible brand visible by building on the things customers create with your product
Showcases

How to Show off Your “Invisible” Product

Our latest showcase is not just a look at any old hashtag campaign, but rather a solution ...
by Andie Katschthaler August 18, 2016
‌ 6 min read
Showcases

Stay Sharp!

A handful of German tennis bloggers has recently teamed up with tennis platform mybigpoint.tennis for an ongoing ...
by Andie Katschthaler July 28, 2016
‌ 4 min read
The Periscope station at the OECD Week 2015 events.
Showcases

OECD Forum Paris

Why confine yourself to Twitter and Facebook to make your event more social when you can add live video to your social media strategy? OECD has embraced Periscope and Facebook Live for their yearly OECD Forum conference in Paris, asking participants to share their opinions. Audience participation is an important part of the publicly accessible conference.
by Andie Katschthaler May 26, 2016
‌ 4 min read
Showcases

How to Use Hashtags in a Pre-Launch Campaign

German mountain bike manufacturer YT Industries ran a teaser campaign for their newest bike JEFFSY, using a combination of hashtag campaign and traditional advertising to get people excited before even unveiling the product. We interviewed them to find out what you can do to successfully use hashtags for a teaser campaign.
by Andie Katschthaler April 21, 2016
‌ 7 min read
Showcases

Student’s Social Wall: #IChoseUMich

The Rackham Graduate School in Michigan has created a hashtag campaign that puts their newest graduate students on the map. To create their social wall Rackham is using our latest, map-based theme.
by Andie Katschthaler April 14, 2016
‌ 5 min read
Showcases

Turn Your Social Media Power On

People in 172 countries will be turning off their lights and non-essential devices for #EarthHour 2016. We interviewed Markus Winkler of WWF Germany about their social media campaign.
by Andie Katschthaler March 17, 2016
‌ 3 min read
Showcases

Uniqua Star Challenge

Austrian insurance provider UNIQA and four alpine ski stars are challenging Austrians to live healthier lives with a Facebook- and Instagram-focused hashtag campaign.
by Andie Katschthaler February 18, 2016
‌ 3 min read
international-toy-fair-social-media-hashtag-campaign
Showcases

International Toy Fair Hashtag Campaign

Do you have a hard time putting B2B and hashtag campaigns together? So did we. But thanks to a little chat with the people behind the International Toy Fair in Nuremberg we now understand how and why hashtags work for B2B. Also: Toys!
by Andie Katschthaler January 28, 2016
‌ 3 min read
Showcases

Horse Racing Hashtag Campaign

The German proverb “Das Glück der Erde liegt auf dem Rücken der Pferde” translates to “The greatest happiness on earth is sitting in the saddle of a horse”. Fittingly, a German racecourse has created a hashtag campaign, #glueckdererde, built around this saying.
by Andie Katschthaler January 14, 2016
‌ 3 min read
Showcases

Accessibility Awareness Social Media Campaign

Wonder if that café you’re headed to is accessible? Able-bodied people don’t generally have to worry about these things, but anyone using a wheelchair or crutches, or even pushing a pram, is confronted with this question on a daily basis. #MapMyDay and Wheelmap are tackling the problem with a hashtag campaign this December.
by Andie Katschthaler December 10, 2015
‌ 4 min read