Category: Showcases

Showcases

Turn Your Social Media Power On

People in 172 countries will be turning off their lights and non-essential devices for #EarthHour 2016. We interviewed Markus Winkler of WWF Germany about their social media campaign.
by Andie Katschthaler March 17, 2016
‌ 3 min read
Showcases

Uniqua Star Challenge

Austrian insurance provider UNIQA and four alpine ski stars are challenging Austrians to live healthier lives with a Facebook- and Instagram-focused hashtag campaign.
by Andie Katschthaler February 18, 2016
‌ 3 min read
international-toy-fair-social-media-hashtag-campaign
Showcases

International Toy Fair Hashtag Campaign

Do you have a hard time putting B2B and hashtag campaigns together? So did we. But thanks to a little chat with the people behind the International Toy Fair in Nuremberg we now understand how and why hashtags work for B2B. Also: Toys!
by Andie Katschthaler January 28, 2016
‌ 3 min read
Showcases

Horse Racing Hashtag Campaign

The German proverb “Das Glück der Erde liegt auf dem Rücken der Pferde” translates to “The greatest happiness on earth is sitting in the saddle of a horse”. Fittingly, a German racecourse has created a hashtag campaign, #glueckdererde, built around this saying.
by Andie Katschthaler January 14, 2016
‌ 3 min read
Showcases

Accessibility Awareness Social Media Campaign

Wonder if that café you’re headed to is accessible? Able-bodied people don’t generally have to worry about these things, but anyone using a wheelchair or crutches, or even pushing a pram, is confronted with this question on a daily basis. #MapMyDay and Wheelmap are tackling the problem with a hashtag campaign this December.
by Andie Katschthaler December 10, 2015
‌ 4 min read
Showcases

Library Social Media Campaign

Train rides and books – A match made in heaven. That’s why the public libraries in Upper Austria decided to furnish four train routes with plenty of free reading materials this October and November. The train tickets still cost – but the pleasurable reading experience was absolutely for free.
by Andie Katschthaler November 19, 2015
‌ 4 min read
Showcases

How to Run a Hashtag Awareness Campaign

The YMCA of Greater Toronto is running an inspiring internal-to-public hashtag campaign, reminding people that they are so much more than just their job titles. We talked to VP Marketing and Communications to learn a little more about the campaign.
by Andie Katschthaler November 5, 2015
‌ 4 min read
Showcases

DIY Social Media Campaign

DaWanda is a marketplace for unique gifts and handmade products. This coming Saturday, the site is hosting the “Long Night of DIY” in Germany, Austria and Switzerland. We’ve talked to their social media manager about what this night means to DIY enthusiasts.
by Andie Katschthaler October 15, 2015
‌ 4 min read
Balloons with the text Test Wie Ich Will from the T-Mobile Hashtag Campaign
Showcases

T-Mobile Pay With a Share Hashtag Campaign

In T-Mobile Austria’s hashtag/tryvertise campaign #TestenWieIchWill users get to try their LTE network for free and in exchange for a social share.
by Andie Katschthaler July 16, 2015
‌ 3 min read