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Audience Engagement With Social Walls: 35 Event Examples

These Event Examples Facilitate Audience Engagement by Integrating Social Media

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One thing all events have in common is the need for audience engagement. The following event examples have facilitated attendee interaction by integrating social media and social walls.

Whether your event is virtual, hybrid, in-person, big or small, with a social media wall, you’ll be able to engage almost any audience. BMW Group, Google, Showstopper, BearingPoint, Sony Music, Hilton, Prada and many other brands rocked audience engagement leveraging the power of social media walls. Get inspired by their stories.

Awards ceremony social walls

The point of planning an award ceremony is to celebrate the achievements of specific people. Therefore, arranging a social wall for such an event is an excellent way to keep the celebration going for longer.

The British Council Study UK alumni awards ceremony

Study UK created a social wall to celebrate the Alumni Awards. Here you find posts from their official social media accounts announcing the winners, just like messages from the winners thanking the prize. 

Screenshot of Study Uk's event social wall, showing photos of alumni that received awards.

UnidosUS Capital awards ceremony

UnidosUS Capital Awards recognise Latinx leaders that inspired the community to vote in the 2020 Census. They created a microsite for the virtual event and embedded a social wall to make the ceremony more engaging for everyone. 

Screenshot of UnidosUS social wall for their virtual award ceremony. The wall shows photos of the community.
UnidosUS virtual award microsite.

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Competition social media walls

Generali Cologne Marathon

The Generali Cologne Marathon takes place every year and sees over 25,000 participants. To keep the running spirit all year long, they created a hashtag campaign supported by a social wall. 

The idea behind the campaign is to motivate people to keep running all year-round instead of only once a year for the marathon. 

Screenshot of Generali Cologne Marathon website. The image shows a social wall with instructions on how to post.

Showstopper dance competition

Founded in 1978, Showstopper is America’s first, longest-running, and most prestigious dance competition. The first-ever virtual version of Showstopper took place in 2020, and they used a social wall to engage their virtual audience. 

They embedded a social wall next to their virtual competition room. The wall kept engagement up on social media and also helped spread the word about their events. In their own words: “People were excited to see themselves on the wall!”

Screenshot of Showstopper virtual event competition website. The image shows a live stream and a social wall next to it.
Showstopper dance competition website social wall embed

La Copa del Rey basketball championship

La Copa del Rey 2021 (King’s Basketball Cup) is an annual knockout basketball competition organised by Spain’s professional league, Liga ACB. In 2021, spectators could not attend the games in person due to COVID-19. However, they still supported their favourite teams by posting motivating messages to a live social media wall displayed courtside.

The team engaged at-home viewers by motivating them to post content to their social wall. The messages then showed up on three social media walls displayed on a 32-meter screen installed courtside.

A photo taken during a game's break. In the image appears a basketball team and, in the back, a giant screen displaying two live social media walls.
A basketball team on a break. In the back, a giant screen displaying two live social media walls.

Gordon Bennet air balloon competition

Another great example of using a social wall to improve audience engagement is Gordon Bennet’s air balloon competition. They made a live broadcast of commentators via YouTube, which they embedded on the website along with a social wall. The wall displayed posts of viewers and photos of the competition in real time.

Screenshot of Gordon Bennet's air balloon competition.
Live broadcast of an air balloon competition with a social wall.

Saalbach Ski Worls Cup competition

Saalbach’s Tourism Service Center first set up a social wall for the Ski World Cup event using the hashtag #WorldCupSaalbach. The social wall was embedded on the World Cup website. Fans, athletes and officials were encouraged to use the hashtag when posting their impressions of the event on Facebook, Twitter and Instagram.

Since then, they have used the social wall for other events too. They also display it on digital signage and have it embedded on their website to inspire visitors

Screenshot of the social wall from Ski World Cup Saalbach. The wall displays photos from people in a skiing, a few Twitter messages as well as a photo of the three winners.
Walls.io social wall at the Ski World Cup Saalbach

Conferences, summits and public corporate event social walls

DMEXCO trade fair event

DMEXCO, or Digital Marketing Expo & Conference, is an annual trade fair for the digital marketing and advertising industry, held in Cologne, Germany. They completely embraced social walls and found multiple ways of incorporating them smoothly into the trade fair. The team created a more interactive and engaging environment, both offline and online.

Displaying social walls on a huge display at a central point of a trade fair or event is a great idea. A prominent social wall is an eye-catcher, and it reminds people to share their own posts using the official hashtags. 

Large hall at DMEXCO 2019, white and airy, huge windows, an info stall from koelnmesse in the background. People are moving through the space. High above their heads, a large electronic display board shows the way to hall 8 as well as displaying a post on the DMEXCO social media wall, which is embedded on the screen.

Intel HPC virtual events and information hub

Intel HPC runs different events throughout the year about AI, technology, computers and everything in between. There’s a virtual lobby on their website to make all event attendees feel welcomed. And guess what else you can find in the lobby? A social wall. 

After clicking the social wall symbol in the lobby, people are directed to the actual social wall that looks like this:

Intel HPC collects content from different sources. They display PhD openings, the latest tech news, related conferences and much more. This way, attendees will still be engaged when there is no event.  

Berlin Energy Transition Dialogue conference

The Berlin Energy Transition Dialogue gathered a variation of professionals in energy, environmental policy, economy, and climate justice. 

From the start, the social media moderator announced that they would accept audience questions for the speakers via social media. Viewers were instructed to submit any questions or comments on Twitter with the hashtag #betd21. All tweets were gathered on one unified social media wall, embedded on the event’s microsite and displayed on a big screen next to the moderator during the entire event.

The engagement didn’t stop there. After the talks, the moderator would pick a few tweets, display them on screen and let speakers answer the questions. It created a conversation between speakers and attendees rather than a one-way event format.

Berlin Energy Transition Dialogue conference live stream with speakers, moderator and a from the participants featured beneath the live stream.

Hybrid events by Google

Google has been using social media walls for some of its large-scale hybrid international events. They set up huge on-site displays, incorporated real-time social streams into their live streams. 

Google has been very diligent about making sure there is a live stream for all their public events. And they made the social wall part of the live stream, often showing it in the breaks between the individual agenda items.

A Walls.io social wall embedded in the live stream at the Android Dev Summit

A live stream, especially when it shows the social wall as well, is a great way to make an event accessible for everyone and goes a long way towards making people feel included, even when they can’t be at the event in person.

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Internal company event social walls

Corporate events can be awkward, and employees might be difficult to impress these days. That’s why a social wall might be the best solution to make work gatherings more social and exciting. 

BMW Group Germany Working Out Loud event

BMW Group Germany used a social media wall to enhance a 500-people internal event they organised. Working Out Loud is an initiative started by John Stepper and first adopted at the BMW Group a few years ago. The grassroots movement aims to improve the quality of work by encouraging people to share work in progress with a relevant community. The idea is to get input from and collaborate with the community and learn from each other’s processes and solutions.

BMW Group used the Walls.io event solution to set up a social media wall for this conference. Anyone could provide input and photos by posting on social media with the hashtag #BMWWOLCON.

Screenshot of a tweet from an attendee of BMW employee event. The image shows a big screen with a social media wall. A great event example with audience engagement.
Source: Twitter

Cisco Leader Day global company event

This company event by Cisco is an excellent example of how a social wall can bring a global community together and motivate them to share their experience.

More than 8,000 people, 22 locations, 7 time zones, 1 Cisco Leader Day. Cisco uses a social wall to centre their social media efforts for one of their biggest global leadership events. The event connects more than 8,000 leaders from different offices around the world.

On a social wall map theme, they display posts using the event’s official hashtag based on location. The social map helped create a sense of community and engaged attendees worldwide.

Screenshot of the #CiscoBeat social media wall showing a tweet from New York on the social map. (Social wall beispiele)

BearingPoint 10 years as a company celebration

To celebrate ten years of success, the BearingPoint marketing team devised a hashtag campaign focusing on corporate social responsibility, asking employees to show their communities they cared. 

They used a social wall to collect all the social media posts around the initiatives that the BearingPoint teams had in each country. Here is how Chris Peat, Global Digital Marketing Manager at BearingPoint, has to say about the experience:

They displayed the social wall on TV screens in different offices, embedded it in their intranet and on the public landing page they built around the campaign.

BearingPoint social media screen displayed at the office showing posts from their 10 Days of Care campaign
Wals.io social wall display at the BearingPoint office in Helsinki, Source: Instagram

Microsoft Hybrid Work Tour

From the 20th to the 24th of September, Microsoft hosted the Hybrid Work Tour. This event offered workshops and special talks to show employees that they can work from anywhere with the right tools.

The main attraction consisted of a branded van that drove from Berlin to Munich. The driver and host documented their experience on social media and a social wall.

They also motivated attendees to post on a social wall with the hashtag #HybridWorkTour, prominently displayed on the van.

Screenshot of a LinkedIn Post by Alexander Eggers, Microsoft MVP & MCT. The post says: "⚡️1 week #hybridworktour Social Wall⚡️

Have a look for all the great photos and videos on our social wall 💯

👉 https://lnkd.in/dDrWTKeZ
(Much better view on a PC or Laptop)

Thanks to all friends and partners who posted this week with our hashtag #hybridworktour.

Andreas Hennig 🤘🏼 Andreas Schlüter Sven Mahn Kristina Senning Ragnar Heil"
Source: LinkedIn

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International days celebration social walls

International Epilepsy Day

50 Million Steps for Epilepsy is an initiative that seeks to walk one step for every person with epilepsy in the world. From January 4 to February 8, supporters of the cause can submit their steps and social proof to an interactive map. 

Given the event’s global nature, they created an interactive map displaying supporter’s social media posts tagged with the hashtag #50MillionSteps. 

The map shows where each post was published, the photo or video and a description. The map promotes interaction between advocates of the cause, creating a sense of global community.

A tweet on an interactive map inviting viewers to watch a YouTube video about a 50 Million Steps journey.
A tweet from India promoting a YouTube video related to the event.

International Day of Clean Air for blue skies

On this International Day of Clean Air for blue skies, many entities call upon everyone, governments and corporations to civil society and individuals to take action to reduce air pollution and bring a transformative change in our lifestyles. 

The UN set up a social media wall that collects social proof from everyone involved in multiple languages. Anyone can post to the wall with the hashtag #WorldCleanAirDay ​ / #HealthyAirHealthyPlanet.

Screesnhot of a social wall that celebrates international day of clean air for blue skies. Event example.

World Leukemia Day

In celebration of World Leukemia Day, Leukaemia Care UK prepared a hashtag campaign supported by a social wall. They collected the content from their Instagram, Facebook and Twitter profiles. The wall displayed emotional stories of Leukemia survivors, just like facts and news about the disease.

Screesnhot of a social wall that celebrates World Leukemia Day. (audience engagement)

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Entertainment social walls

Shameless final season launch fan engagement events

The series finale of Shameless had a social wall with posts from fans and their official account embedded on a microsite. In there, you could watch a live talk by the cast. They added clear instructions on how to post to the wall, along with a QR code to access a branded Instagram filter. 

Screenshot of the official microsite for the season finale of Shameless. A good event example where a social wall ensures audience engagement.
Official microsite for the season finale of Shameless.

Sony Music Depeche Mode movie launch

One of the world’s biggest record companies, Sony Music Entertainment, used two social media walls as part of their social media hashtag campaign for the Depeche Mode movie SPIRITS in the Forest. 

In celebration of the SPIRITS in the Forest release, Sony Music encouraged Depeche Mode fans to share their own Depeche Mode fan stories using the hashtag #SPIRITSintheForest.

Hashtag content from Twitter and Instagram is displayed using a live social media integration on the official microsite for the movie launch. Another great way to promote a movie and engage fans in the process.

The Spirits in the Forest website, split in three columns. On the left, a photo showing one of the band members from behind as he?s standing facing the crowd at a concert. A text overlay advertises the movie launch. In the middle, the social media wall is embedded under the heading ?JOIN THE CONVERSATION?, encouraging fans to post on Twitter and Instagram using the #SPIRITSintheForest hashtag. In the right column, the social wall is embedded again but with the map theme, showing content being posted from Australia. (Event example, with audience engagement)
The movie’s website with a social wall.

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Sweetwater’s Gearfest music festival

GearFest is an annual music gear festival organised by Sweetwater, the largest online retailer of musical instruments and pro audio equipment in the United States. The festival is all about introducing the newest gear, interspersed with workshops and performances from various artists.

The festival saw more than 17k visitors, so in an effort to increase real-time engagement, they implemented a live social feed where attendees could post by using the hashtag #Gearfest.

The Gearfest social wall was on display in the dining area, where there was heavy foot traffic at all times. People could glance at it as they walked through or also spend time looking at it while they ate.

Empty dining hall with Sweetwater's GearFest social media wall displayed prominently on a large screen at the front of the hall.
The #GearFest social wall was displayed throughout the festival in the dining area.

Tomorrowland’s first virtual music festival

The virtual 2020 Tomorrowland edition also featured a social media wall to engage attendees.

To provide attendees with an extraordinary experience, Tomorrowland created Pāpiliōnem — a magical, virtual island — for the first digital edition of the festival. Here, attendees could find the social wall. 

Before entering the event’s social feed, attendees were encouraged to share their experience on social media using the event’s official hashtag #Tomorrowland2020 on Facebook, Instagram or Twitter.

Screenshot of Papilionem by night, with various music stages all over the island highlighted in different colours. On the right hand side, a social feed column is inviting visitors to Share your message with the world. #Tomorrowland2020 before hitting the explore button. Event example.
View of Papilionem by night with various music stages all over the island.

And this is how the wall turned out: 

Screenshot of the #Tomorrowland2020 social wall which shows a bunch of photo posts by attendees. (audience engagement)
Tomorrowland’s social media wall

Fundraising events social walls

The Melanoma March social wall by Melanoma Institute Australia

The Melanoma March is Melanoma Institute Australia’s major annual fundraising campaign. This initiative seeks to bring together melanoma patients, families, and local communities to raise awareness and research funds.

In March 2020, the organisation created a virtual march powered by a social wall, and in 2021 they innovated the social media fundraising game with a new method.

They came up with the fantastic idea to sell footprints in addition to the march. For $30, you could buy a personalised footprint on the website. You receive a digital image of a footprint, which represents the steps taken to combat melanoma. The money is a donation, and you get to add a message to each footprint, which is then shared on a social wall.

Screenshot of Melanoma March 2021 website. A grid of footprints with messages supporting Melanoma March.
The social wall from Melanoma March displaying purchased footprints.

Humane Society of Charlotte Pet Palooza fundraising event

For years, Pet Palooza’s yearly fundraising walk has been essential to the Humane Society of Charlotte’s fundraising calendar. Due to the pandemic, they created Pet Palooza Rerouted. This virtual fundraising event encouraged their supporters to walk in their neighbourhood, parks, and with their own safe, small groups rather than gathering as a huge crowd. 

But, how do you take a fundraising walk and make it virtual without losing all those fun elements that connect people in an event setting? The answer is simple: a social wall to boost audience engagement.

Encouraging each walker’s participation via social media created a feeling of togetherness, even though they were separated. The content published with the hashtag #PetPaloozaRerouted was added to a social wall. 

Screenshot of the social wall embedded on the Pet Palooza Rerouted website.
Pet Palooza Rerouted website social wall embed

Fundraising challenge: Blue Light Stair Run

The Blue Light Stair Run competition is, as its name suggests, an annual stair climb competition for uniformed emergency services personnel at Broadgate Tower.

All frontline emergency personnel can apply, including ambulance, coastguard, firefighters, police, correctional officer, and search and rescue. The event raises funds for charities that support the same services. Their social wall is embedded underneath the competition instructions and displays footage from previous events to motivate future participants.

Screenshot of the social wall by  the Blue Light Stair Run competition showing footage from previous events.
Blue Light Stair Run website social wall embed

Private events social walls

Even though private events tend to be smaller, hosts and attendees still appreciate dynamic ways to interact with each other. Using a social wall for a private event is also a great way to collect precious memories from your special day in one place.

Birthday parties

During the 2020 lockdown, the Walls.io team threw a virtual birthday party for our CEO, Michael. Everyone uploaded some birthday messages to our social wall for him as a surprise.

Screenshot of a social wall by the Walls.io team. The wall displays photos of the team wishing our CEO a happy birthday.
The Walls.io team wishing our CEO a happy birthday.

Using a social wall as a birthday or congratulation card is a lovely idea, especially if you can’t meet in person. And even if you can see each other, having all your birthday wishes gathered in one feed, it’s a charming detail. 

Wedding celebrations

It’s thanks to social media that we have been privy to some of the most hilarious wedding postings. Even wedding hashtags have long gone from hipster to mainstream and are pretty widely in use. The next step up from creating a wedding hashtag and asking your guests to use it when posting to Instagram, Twitter and Facebook is to get a wedding wall going like Iwona and Angelo did for their wedding.

Collage of wedding photos showing a variety of couples of all genders and orientations.
Wedding social wall example

Celebrate your special day with a social wall!

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Religious and comemorative events social walls

Since religious events are centred around a community, we had to add some examples to this list. Starting with an exceptional event feed titled Prayers for a Holy Recovery. 

Faith in Public Life Action (FPLA)

Faith in Public Life Action (FPLA), a movement of clergy and faith leaders united in the prophetic pursuit of justice, equality and the common good in the USA, created the​​ Holy Recovery event. This event encourages the community to take different forms of social action.

They set up a social wall to display messages of encouragement, photos of their protests, and in general, to communicate the change they believe in. Their social wall is not only packed with impressive social proof, but it’s also beautifully designed. 

Screenshot of the social wall of a religious group that fights for social justice. (event examples, audience engagement)

Father Joe’s Commemoration

The following event example is a nice usage of a social wall for special occasions. 

Father Joe passed away recently, so his community prepared a social wall to gather messages that commemorate his legacy. The feed is full of heartwarming stories and photos of his achievements. 

Screenshot of a social wall commemorating the death of Father Joe.
Father Joe’s Legacy social wall.

More events social wall examples

Fashion show social walls: Prada

We were so excited to find this example because it’s not only a beautifully incorporated feed on a website, but it also showcases some of the best-worn gowns from this year’s MET Gala.

Prada, which needs no introduction, uses multiple social walls on their website to showcase celebrities wearing their creations, new products, just like photos from events and runways. 

Screenshot of Prada's social wall where many celebreties appear wearing the brand's creations.
This wall shows Prada gowns worn at the 2021 MET Gala by Hunter Schafer, Ava, Storm Reid and Emily Blunt.

During their Shaping a Sustainable Digital Future conference, they set up a social wall to gather attendee’s comments and perspectives on the future of fashion, sustainability and digital innovation. Anyone could submit to the wall with the hashtag #SustainableDigitalization.

Screenshot of Prada's conference social wall. They boost audience engagement with a social wall.
Prada shows the hashtag for the conference on their website.

Mystery events social walls: Crime club

Mystery events are great ways to keep a group engaged. They are great entertainment for a birthday party, a work event, or simply a night of fun. Crime club is a mystery-solving event company in Austria that provides puzzles and clues to groups of people that wish to escape reality and be entertained for a couple of hours. 

They embedded a social wall on their website to show visitors a glimpse of what they offer. The wall collects and displays photos and videos of past events, just like mystery book recommendations. 

Screenshot of Crime Club's social wall.

Twitch live streaming events social walls: Fairyliveshow

Twitch user Marili aka Fairyliveshow, runs a Twitch show called “The Comic Book of Twitch”. 

Inspired by the Eurovision Song Contest, Marili and her team decided to organise a song contest entirely on Twitch, called TwitchVision, where other creators could submit songs, and the audience got to vote live to crown the winners. 

They used a social wall to engage viewers, and this is what Marili had to say about the experience:

“TwitchVision was a fun competition that had to do with creative people, great music, and lots of different creators and communities. So I thought it would be a great idea to include a “social wall” section within the show to engage the audience, interact with their posts, and encourage them to support their favourite songs by posting about them and getting featured on the TwitchVision wall.”

Screenshot from the TwitchVision live-show, showing Marili hosting her show in front of a projection of the social wall.
Marili used the social wall during her stream, reacting to and commenting on posts that showed up on it. 

Coaches, comedians, celebrities, YouTubers and any other public figures could imitate the concept of having a live social media wall as their background to engage the audience. 

Inauguration ceremony social walls: City of Philadelphia

Philadelphians initiated 2020’s holiday festivities with a virtual-only tree lighting ceremony at the beginning of December. The ceremony was even broadcast live on 6ABC, one of Philadelphia’s local TV stations, allowing viewers to participate in their seasonal tradition from the comfort of their homes. 

Along with the seasonal event, the city of Philadelphia created a dedicated microsite. There, anyone could see a live video from the tree 24/7. Right underneath the video, they embedded a social wall with different photos, videos and announcements. 

The Philly Holiday Experience website includes an announcement for the Tree Lighting Ceremony and an embed of the #6abcHolidaysAtHome social media feed. (audience engagement)
The Philly Holiday Experience website including a social wall embed

Hotel events social walls: Hilton Atlanta Dragon Con event

We stumbled upon an entertaining event at the Hilton Hotel in Atlanta. Dragon Con 2021, the largest multimedia pop culture convention focusing on science fiction & fantasy, gaming, comics, literature, art, music, and film, chose the Hilton hotel in Atlanta as their venue. 

During Labour Day weekend, the event welcomed many intergalactic creatures and characters, all displayed on their social wall. All attendees could submit content by using the hashtag #HiltonAtlanta and #StrangerHilton2021.

Screenshot of the social wall from DragCon. The wall displays photos from people in costumes. (Event examples, audience engagement)
Hilton Atlanta Dragon Con event social media wall

Audience engagement is simple with a social wall

As you may have noticed from all the event examples above, pairing a social wall with an event is a great way to boost audience engagement. Help attendees interact with each other by providing them with a tool that becomes the centre of attention. 

This way, people don’t feel so pressured to talk, and they will end up socialising with more ease. Plus, having your photo shown on a screen of a website is quite a pleasant experience! People love to have their 15 minutes of fame.

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