We’ve all heard about the 3 R’s: Reduce, Reuse, Recycle, usually applied to sustainable living, as they help to cut down on the amount of waste we have to throw away. But have you ever tried applying the 3 R’s as content repurposing?
Well, it turns out that content processes can be sustainable and efficient. Content repurposing isn’t just about reusing existing content; it’s about transforming it to serve multiple platforms and audiences.
What is content repurposing?
The original definition of the 3 R’s is:
- Reduce the amount of waste you produce.
- Reuse items as much as you can before replacing them.
- Recycle items wherever possible.
So, applying the same premise in content, we end up with the following:
- Reduce the amount of content you produce.
- Reuse content as much as you can before creating more.
- Repurpose content to serve multiple platforms whenever possible.
This concept has been used by content experts for a long time time. Take Katherine Griwert’s piece Reduce, reuse & recycle your content: Waste not, want not marketing written 10 years ago. In this article, she states the following:
“Once you’ve highlighted core investment areas within your own content campaign, make sure you’re repurposing high-priority assets into multiple formats to expand marketing opportunities. In other words, look for the obvious and useful byproducts in the content creation life cycle.”
Content repurposing is all about maximizing the value of the content you create. If you can turn one blog post into five different pieces of content, you have hit the jackpot. Check out the content repurposing infographic below.
Content repurposing ideas for events
Now that you understand the concept of content repurposing, let’s dive into the event industry.
As an event manager, you probably end up with a lot of content after an event. From keynote recordings to attendee testimonials, there are countless ways to repurpose content and use it to promote your next event.
Advantages of repurposing content for events
Repurposing content from events offers several advantages:
- Extended reach and lifespan: For example, republishing video recordings of sessions extends the life of the content and allows people who couldn’t attend the event to benefit from it.
- It’s cost-effective: Repurposing existing content is less expensive than creating new content from scratch. The initial investment in producing the event can be maximized by reusing the content in multiple formats and channels.
- More viewers = more feedback: By repurposing content, you can gather feedback from a larger audience. This can provide insights for improving future events.
- Promotion for future events: Showcasing attendee-generated content as proof of the success and quality of past events can be a powerful tool in promoting upcoming events.
- Data collection: Repurposing content, especially online, allows for collecting data regarding viewer preferences and behavior.
Now let’s take a look at some ideas to repurpose event content.
14 Content repurposing ideas for events
We’ve separated the ideas by the type of content. If you’d like to have even more ideas, download the complete list of event content repurposing ideas and many other helpful guides in The Event Professional’s Toolkit.
This is what you’ll find inside:
- 🌟 Event Ideas: From gamification to social media strategies.
- 🔑 AI Toolkit: ChatGPT prompts and AI tools for event profs.
- ✅ Checklists: Comprehensive guides for planning and execution.
- 📊 Event KPIs & Statistics: Measure success accurately.
- 💻 Event Tech Insights: Discover cutting-edge tools.
- 📝 Ready-to-Use Templates: Simplify your planning.
- 📈 Real-World Success Stories: Learn from top events.
- Highlight Reel: Create a short video summarizing the event’s key moments.
- Speaker Clips: Extract individual talks or segments and share them as standalone videos.
- Event Recap: Write a detailed blog post summarizing the event, including key takeaways.
- Speaker Interviews: Convert Q&A sessions with speakers into written interviews.
- User-Generated Content: Compile attendee posts and photos into a social media album.
- Audio Snippets: Use audio clips from the event to create podcast episodes.
⭐ Related: 18 Social Media Content Ideas (With Examples)
E-books and whitepapers
- Compilation of talks: Turn the transcripts of multiple talks into an e-book.
- Research summaries: If the event included research presentations, summarize them in a whitepaper.
- Key Stats: Create an infographic summarizing important statistics or data presented at the event.
- Timeline: Develop a timeline infographic that outlines the event from start to finish.
- Newsletter Recap: Include summaries and highlights in your regular newsletter.
- Drip Campaign: Create an email series based on the event’s content, sending it out over several weeks.
- Quizzes: Create quizzes based on the event content to engage your audience.
- Interactive PDFs: Turn presentations into interactive PDFs that allow users to click through for more information.
⭐ Related: Top 54 Poll Question Ideas to Ask Your Audience