If you are what you eat, then you’re also who you follow. Tired of seeing the same names recycled across every influencer list? We’ve pulled together something fresh: a curated list of 20 diverse event influencers from around the world, from the United States and Canada to Germany, Spain, India, Colombia, and beyond.
Whether you’re looking to engage with them in LinkedIn discussions or simply want to stay inspired by their work, these voices deliver real value. From event tech innovators to creative experience designers, they’re the thought leaders shaping the future of the industry.
Why follow event influencers?
Event influencers are not the same as TikTok or Instagram influencers. These professionals are primarily active on LinkedIn, where they share insights tailored to a B2B audience. Unlike beauty influencers, event influencers focus on knowledge, expertise, and showcasing their current projects.
Following all—or even just one—of the 20 influencers mentioned below will help you stay up to date with the latest in the events industry. They’re often the first to spot emerging trends, experiment with new technologies, and share creative strategies that can turn ordinary events into unforgettable experiences.
By following them, you’ll gain access to practical insights on topics ranging from event technology and sustainability to branding and attendee engagement. Even more, they spark conversations that connect you with a global network of #EventProfs, helping you stay sharp, relevant, and inspired in an ever-evolving industry.
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⭐️ Related: Top 13 LinkedIn Influencers in Events 2025
Top 20 event influencers to follow in 2025
In a global industry as dynamic as events, the best way to stay ahead is to learn from the people shaping it. These 20 event influencers come from across the world, bringing expertise in technology, sustainability, branding, and unforgettable attendee experiences. Follow them for insights that will help you grow, innovate, and inspire.
1. Juliet Tripp – United Kingdom
Juliet Tripp, known as The Events Coach®, is trusted by event professionals worldwide for her coaching and mindset strategies. With over a decade of global event leadership, she now helps #eventprofs scale their businesses without burnout.
Why follow: Juliet combines hard-won industry expertise with a refreshing focus on balance, branding, and sustainable career growth.
2. Jonathan Kazarian – Miami Beach, Florida, USA
As CEO of Accelevents, Jonathan Kazarian is a recognized thought leader in event technology and registration platforms. Named a MarTech Top Voice on LinkedIn, he is a driving force in the digital transformation of events.
Why follow: Jonathan shares future-ready strategies on scaling events with technology and data-driven marketing.
3. Irina Graf – Heidelberg, Germany
Irina Graf is the founder of The MICE Blog and the popular #eventprofstalk community. Her work connects global event professionals through content creation, destination insights, and trend analysis.
Why follow: Irina’s content-driven approach makes her a go-to for innovative perspectives on the MICE sector.
⭐️ Related: Event Strategy for High Engagement
4. Jesús Somaza – Bogotá, Colombia
CEO of imi Producciones, Jesús Somaza is a consultant, trainer, and strategic advisor who has produced hundreds of events focused on brand impact and audience conversion.
Why follow: His passion for event marketing and methodology-driven results inspire both corporate and personal brand growth.
5. Sabrina Meyers – Cologne, Germany
As VP of EMEA in global event marketing and a content creator, Sabrina Meyers blends strategic event leadership with a passion for digital storytelling. She’s also a sought-after moderator for in-person and virtual conferences.
Why follow: Sabrina offers a unique mix of C-Suite event expertise and relatable eventprof content on social media.
6. Timothy Calder – Toronto, Canada
With over a decade of experience in B2B conferences and executive programs, Timothy Calder leads global event marketing at Achievers. His work drives loyalty and measurable business outcomes.
Why follow: Timothy’s insights focus on building events that create genuine business impact through sponsorships and strategy.
7. Abena Fairweather – Oxford, United Kingdom
Founder of Legacy, Abena Fairweather helps companies design more sustainable and socially responsible events. With 20 years of sustainability expertise, she champions reducing carbon footprints and increasing positive social change.
Why follow: Abena is the voice to follow if you want to align events with environmental responsibility and CSR.
8. Anh Nguyen – Calgary, Canada
Founder of Spark Event Collective, Anh Nguyen has delivered world-class events for over two decades and led initiatives like GMID Goes Virtual during the pandemic. She is recognized as a Meetings Today Trendsetter and Smart Meetings Woman of Innovation.
Why follow: Anh’s deep expertise bridges event design, leadership, and technology-driven engagement.
📢 Want to increase event engagement?
9. Darren J Kerr – Riyadh, Saudi Arabia
Darren Kerr is an executive producer and event strategist who has worked on megaevents like COP28, Oracle Openworld, and the UAE 50th Jubilee celebrations. His global career spans clients such as Microsoft, Audi, and the UN.
Why follow: Darren’s large-scale storytelling and brand experience expertise offer lessons in creating impact at any scale.
10. Elizabeth Nutting – Vancouver, Canada
Elizabeth Nutting, CSEP, is a global event producer at TK Events Inc. with a background in theatre and set design. Her creative approach has earned her awards and leadership recognition within ILEA.
Why follow: Elizabeth’s blend of artistic vision and event management precision sets a new bar for corporate experiences.
11. Apoorv Kohli – India
As a Senior Account Executive at Snapsight & Sparkit.ai, Apoorv Kohli helps event professionals integrate AI into event planning and engagement. With millions in revenue generated, he’s at the forefront of AI-driven event tech.
Why follow: Apoorv’s focus on AI and events makes him essential for professionals looking to future-proof their strategies.
12. Sara (DeMers) Heald – Houston, Texas, USA
With over 20 years of experience, Sara Heald is an expert event planner, author, and risk management specialist. She brings creative problem-solving and strategy to every event she manages.
Why follow: Sara’s reputation for professionalism and her proven ability to deliver seamless events make her a trusted industry voice.
13. Oliver Edwards – Berlin, Germany
Oliver Edwards is a creative marketing leader with expertise in event strategy, community building, and ROI-focused campaigns. His approach emphasizes the connection between product, communication, and audience.
Why follow: Oliver’s forward-thinking strategies on growth and engagement bring a fresh perspective to event marketing.
⭐️ Related: 15 Community Event Ideas to Build Stronger Connections
14. Marie-France Watson – Basel, Switzerland
Marie-France Watson is an event strategist and designer specializing in education, facilitation, and creative leadership. She has extensive experience curating impactful, human-centered event experiences.
Why follow: Her innovative thinking makes her a valuable voice for those seeking to combine creativity with strategy.
15. Jaroslaw Marciuk – Warsaw, Poland
As Chief Marketing Specialist at the Polish Tourism Organisation, Jaroslaw Marciuk focuses on destination marketing, social media, and mobile photography. He is also an active content creator in the events community.
Why follow: Jaroslaw’s expertise in digital and destination marketing offers practical lessons for #eventprofs worldwide.
16. Kate Cardoso – Northampton, Massachusetts, USA
Kate Cardoso is a seasoned leader in corporate meetings, incentives, and CSR-focused event planning. Her expertise lies in integrating sustainability and social impact into luxury travel and incentive programs.
Why follow: Kate’s ability to combine memorable experiences with positive environmental and community outcomes makes her a standout.
17. Sina Bünte – Barcelona, Spain
Founder of DigitalMind.events, Sina Bünte is an award-winning event professional passionate about event tech, AI, and hybrid events. She is also known for her community-driven initiatives like EventProfsBreakShit.
Why follow: Sina is at the cutting edge of event innovation, pushing boundaries in AI and collaborative event design.
⭐️ Related: What is a Social Media Wall? +6 Brand Examples
18. Merijn van Buuren – Rotterdam, Netherlands
As the founder of Event Mender and co-host of Ctrl+Alt+Event, Merijn van Buuren helps event professionals leverage technology to create profitable and engaging B2B events.
Why follow: Merijn combines hands-on consulting with thought leadership, making him a key resource in event tech.
19. Kate Patay – Greater Reno Area, USA
Kate Patay, CPCE, is a global speaker, strategist, and event design expert with numerous awards, including the Steve Kemble Leadership Award and recognition as one of the 100 Most Influential People in Global Events.
Why follow: Kate’s reputation for “surprise and delight” experiences makes her a must-follow for anyone seeking creative inspiration.
20. Soraya Herbert-Molina – Houston, Texas, USA
Soraya Herbert-Molina is a marketing and communications leader who blends digital media, storytelling, and event marketing to drive brand growth. As Director of Marketing and Communications at Lake Conroe Beach Park, she transformed the destination from an under-the-radar county facility into a thriving attraction with 30K+ monthly visitors, 20K+ social followers, and dozens of local business partnerships.
Why follow: Her ability to fuse creative content with experiential marketing makes her a standout voice for anyone looking to elevate both digital presence and event impact.
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If you would like to go straight to the keyword list, here are some of the topics that the 20 event influencers commonly discuss on LinkedIn.
Event marketing
- Social media marketing & digital storytelling (Soraya Herbert-Molina, Oliver Edwards, Sabrina Meyers)
- Brand development & positioning (Kate Patay, Kate Cardoso, Irina Graf, Soraya Herbert-Molina)
Content creation & influencer collaborations (Sabrina Meyers, Soraya Herbert-Molina, Jaroslaw Marciuk) - Attendee engagement strategies & immersive experiences (Juliet Tripp, Kate Patay, Timothy Calder)
Event technology
- AI in events (Apoorv Kohli, Sina Bünte, Merijn van Buuren)
- Hybrid and virtual event solutions (Sina Bünte, Anh Nguyen, Darren Kerr)
- Event software, registration platforms, and ROI tools (Jonathan Kazarian, Merijn van Buuren)
- Event tech adoption, integration, and future trends (Anh Nguyen, Darren Kerr, Apoorv Kohli, Oliver Edwards)
- Sustainable event planning and carbon reduction (Abena Fairweather, Kate Cardoso)
- CSR-driven incentive travel and positive social change (Kate Cardoso, Abena Fairweather)
- Community engagement and partnerships (Soraya Herbert-Molina, Abena Fairweather)
Strategy, leadership and business growth
- Event design and strategy for measurable impact (Anh Nguyen, Timothy Calder, Elizabeth Nutting)
- Sponsorships and executive programs (Timothy Calder, Darren Kerr)
- Business development and growth leadership (Anh Nguyen, Jonathan Kazarian, Jesús Somaza)
- CEO mindset coaching and scaling event businesses (Juliet Tripp)
Creative experiences
- Surprise and delight experiences in events (Kate Patay, Elizabeth Nutting)
- Experiential marketing and theatrical design (Elizabeth Nutting, Marie-France Watson)
- Content-driven engagement (Irina Graf, Sabrina Meyers)
- Creative storytelling for brands (Soraya Herbert-Molina, Jesús Somaza)
Global events
- Tourism and destination branding (Jaroslaw Marciuk, Irina Graf, Jesús Somaza)
- International events and global reach (Anh Nguyen, Darren Kerr, Juliet Tripp)
- Community-driven collaborations (Soraya Herbert-Molina, Jaroslaw Marciuk)
Mentorship and community building
- Coaching and mentorship for event professionals (Juliet Tripp, Anh Nguyen, Kate Patay)
- Event industry community building (#eventprofstalk by Irina Graf, Spark Event Collective by Anh Nguyen)
- Public speaking and training (Sina Bünte, Juliet Tripp, Darren Kerr)
- Knowledge-sharing through blogs, podcasts, and content platforms (Irina Graf, Merijn van Buuren, Soraya Herbert-Molina)
How Walls.io helps you apply the event influencers’ insights
Following these influencers will spark ideas—but you also need the right tools to put them into action.
With Walls.io, you can:
- Curate authentic content from social media into one event wall.
- Boost eveng engagement by showcasing live posts, photos, and videos from attendees.
- Create branded social walls that align with your event theme.
👉 Inspired by these experts?
Start using Walls.io to turn influencer strategies into real attendee engagement