Virtual events are on the rise, and so are virtual event platforms. We’ve rounded up four of the best options, along with instructions on how to integrate a social media wall into them.
But first, let’s have a look at the advantages of incorporating a social wall into a virtual event platform.
Benefits of combining social walls with virtual event platforms
Pairing a social media wall with your virtual event platform brings countless benefits. The most important ones are audience engagement and brand awareness.
Turning event attendees into active participants becomes much easier with a social wall. Take audience questions using hashtags or use the wall to play ice-breaker games to help people start a conversation.
Building awareness is crucial for a successful brand, and luckily, a social wall helps you do just that. Display posts with your logo during the event and encourage people to use your branded hashtag. Not only will they remember your brand, but you will have tons of user-generated content to use after the event.
How to add a social media wall to your virtual event platforms
Adding a social media feed to your virtual event platform is incredibly easy. These are the three steps you need to take:
- Create your free Walls.io account
- Choose the sources and general design of your wall
- Copy and paste your wall’s code snippet into your event platform
The code snippet is available under Embed & Display.
Many platforms will let you do this yourself. Others require you to send your code snippet to their support team, and they will take care of the integration. Some other platforms, such as Pathable, even offer integrated social media wall solutions. Read on to find out more about each platform’s method.
Pathable is a global virtual event solution that connects attendees from anywhere in the world through in-person, virtual, and hybrid events. Pathable’s award-winning desktop and web app combine cutting edge design, community features, integrated webinars and live video to deliver unique events in an online only or hybrid event environment.
How to embed a social wall into a Pathable event
After creating your social wall in your Walls.io account, go to Pathable.
- Create a new page or navigate to the page where you’d like to place the widget.
- On that page, select the New Widget button in the upper right corner.
- Scroll to the Social section and select Walls.io:
In the widget, paste your Walls.io URL, select your Design Theme and any Advanced Settings you would like, then save:
And that’s it! After saving your changes, your wall will be officially embedded into your virtual event platform. For more details visit Pathable’s guide.
vFairs is a virtual conference platform that gives you all the tools you need to host a successful virtual event. They provide top-notch event planning tools, such as personalised landing pages, interactive virtual booths that simulate real-life events, and much more.
How to embed a social wall into a vFairs event
If you want to include a social wall on your vFairs event, just tell the team at vFairs about it and send them the code snippet of your wall. They will help you set it up.
If you want to see vFairs in action, check out this post for more examples of virtual events with embedded social walls.
6Connex is a cloud-based virtual event solution. Their secure platform expands audience reach and drives in-depth content engagement for marketing, sales, recruitment, training, and HR communities. The 6Connex product portfolio includes virtual environments, learning management, and webinars.
If you want to get an idea of what a 6Connex event looks like, they offer a demo of a social wall integrated into a virtual event. Once you’ve registered, click on Social Wall to see the Walls.io integration in action.
How to embed a social wall into a 6Connex event
The team at 6Connex usually sets up the virtual event sites for their customers. Meaning that after creating your social wall, you only have to share your code snippet with them, and they will take care of integrating it.
Slayte is a virtual conference solution that lets you run beautiful virtual, hybrid or in-person conferences. You can set up live, pre-recorded or on-demand sessions, customise tickets and facilitate networking. Setting up your next virtual conference with a live social media feed will be easy if you use Slayte and Walls.io.
How to embed a social wall into a Slayte event
On the Slayte event page, Walls.io appears in the main sidebar under Social. There, you simply enter the code snippet of your wall, save changes, and voilà!
All virtual event platforms are unique
You really have to choose wisely when it comes to virtual event platforms. Pathable, vFairs, 6Connex and Slayte all offer excellent features. Which platform is best for you will depend on the event you’re planning.
We’ve partnered with all four of these brands to give you the option to choose the one that fits you best. If you can, take the time to have a demo call with each of them before you make a decision. Whichever option you go with, you’ll benefit greatly from integrating a social media wall into your virtual event platform.