How to Use Hashtags in a Pre-Launch Campaign
German mountain bike manufacturer YT Industries ran a teaser campaign for their newest bike JEFFSY, using a combination of hashtag campaign and traditional advertising to get people excited before even unveiling the product. We interviewed them to find out what you can do to successfully use hashtags for a teaser campaign.
April 21, 2016 7 min read
openTransfer is a programme by a German non-profit organisation that fosters project transfer — the exchange of knowledge between non-profit projects. Among other things, openTransfer organises a series of barcamps all over Germany where project initiators can connect with each other.
April 7, 2016 4 min read
Social Walls for Tourism & Travel
For our first Walls.io use case we had a look at how tourist destinations are using hashtag marketing. Considering we’re in Austria, the emphasis on winter sports was practically unavoidable but, obviously, this works for all kinds of regions.
March 31, 2016 10 min read