The NBA All-Star Game
As most sports events, the NBA All-Star Game 2016 is drawing criticism left and right. The biggest point of contention is the fact that the NBA is letting the fans vote for the All-Star teams via social media networks. We had a closer look at the advantages and disadvantages of social media voting in general and for the All-Stars Game, specifically.
February 11, 2016 8 min read
International Toy Fair Hashtag Campaign
Do you have a hard time putting B2B and hashtag campaigns together? So did we. But thanks to a little chat with the people behind the International Toy Fair in Nuremberg we now understand how and why hashtags work for B2B. Also: Toys!
January 28, 2016 3 min read
Horse Racing Hashtag Campaign
The German proverb “Das Glück der Erde liegt auf dem Rücken der Pferde” translates to “The greatest happiness on earth is sitting in the saddle of a horse”. Fittingly, a German racecourse has created a hashtag campaign, #glueckdererde, built around this saying.
January 14, 2016 3 min read
The Complete Social Media Guide to Star Wars
From DeathStarPR to Carrie Fisher herself — While you’re waiting at the edge of your seat until you can finally see the new Star Wars film, entertain yourself with the best social media accounts related to Star Wars. No worries! This is a spoiler-free zone!!!
December 17, 2015 4 min read
Accessibility Awareness Social Media Campaign
Wonder if that café you’re headed to is accessible? Able-bodied people don’t generally have to worry about these things, but anyone using a wheelchair or crutches, or even pushing a pram, is confronted with this question on a daily basis. #MapMyDay and Wheelmap are tackling the problem with a hashtag campaign this December.
December 10, 2015 4 min read
Library Social Media Campaign
Train rides and books – A match made in heaven. That’s why the public libraries in Upper Austria decided to furnish four train routes with plenty of free reading materials this October and November. The train tickets still cost – but the pleasurable reading experience was absolutely for free.
November 19, 2015 4 min read
Health on Social Media Hashtag Campaigns
Every November men are growing moustaches in support of men’s health and posting images using the #movember hashtag. But #movember is just one of many hashtags driving health-related discussions on Twitter and Instagram. We’ll show you how to navigate the world of health hashtags on social media.
November 12, 2015 4 min read
Awareness Hashtag Campaign
The YMCA of Greater Toronto is running an inspiring internal-to-public hashtag campaign, reminding people that they are so much more than just their job titles. We talked to VP Marketing and Communications to learn a little more about the campaign.
November 5, 2015 4 min read