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How to Create Social Media Feed Displays with ScreenCloud and Walls.io

We partnered with ScreenCloud to Help You Showcase Curated Social Media Feed Displays Anytime, Anywhere

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Your brand is probably sitting on a pile of valuable user-generated content (UGC) from various social media platforms. Make the most out of it by displaying your UGC on big screens to encourage productivity and engagement.

The partnership between Walls.io and ScreenCloud allows you to do exactly that. Setting up impressive social media feed displays has never been easier – read on to find out how!

UGC and digital signage guarantee your brand’s success

Achieve your business goals by combining user-generated content with digital signage. Displaying UGC on big screens can help your business improve corporate communication, keep your employees motivated, increase sales, and connect with your customers. It can even educate your audience on matters that are significant to your business. For an even impactful effect, combine social media posts with special features – call-to-action buttons, sponsored posts or content designed for your feed.

Cadbury’s hashtag campaign is an excellent example of the positive effects of displaying social media feeds on big screens. At the end of 2020, Cadbury South Africa organised a holiday-inspired hashtag campaign that involved user-generated content shown on massive digital signage walls. The company encouraged customers to share their appreciation for Cadbury using the hashtag #CadburyFestive. The best posts were featured on billboards throughout the country every Friday. Since everybody loves chocolate, a lot of fans, as well as influencers, took part in the campaign. Their posts helped spread the word about Cadbury’s Festive Range and took the campaign’s reach to new highs.

Digital signage screen inside a shopping mall displaying a tweet from Cadbury's hashtag marketing campaign #CadburyFestive

Manage the content you show on your social media feed displays anytime, anywhere 

ScreenCloud is a powerful digital signage software that lets you show your most representative content anytime securely and from anywhere in the world. This cool software has more than 60 app integrations; best of all is, you can even use their API to develop your app. Zoom Rooms, Outlook, and Google Drive, are just a few of their available app integrations. Moreover, you can brand these apps by using ScreenCloud themes.

ScreenCloud runs on most media players out there; therefore, it is easy to turn any screen into a spectacular social media feed display – forget about that nasty cable spaghetti! See a full list of supported hardware here. You can also directly contact ScreenCloud to make sure you find the perfect solution for your business. 

How to set up social media feed displays with Walls.io and ScreenCloud

Are you wondering how to set up your social media screens using ScreenCloud and Walls.io? Read on!

Log in to your ScreenCloud account here and use the left-hand menu to access the Apps section.

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Click on Walls.io and then go to New Instance.

Social media feed display instructions. The image instructs to click on Walls.io icon.

Click on Walls.io and then go to New Instance.

Social media feed display instructions. The image instructs to click on New Instance button.

Enter the URL of your Walls.io social wall (e.g. https://my.walls.io/starbucks/) and click Save. If you don’t have a Walls.io account yet, go to Walls.io to register your free account and create your social wall. 


Click the Preview button in the upper-right corner to check out the look of your social wall. Happy with the result? Then click Save again!

Social media feed display instructions. The image instructs to click on Preview button and then click on Save button.

Go to Playlists on the left sidebar to Create a New Playlist

Rename your playlist and add your Walls.io social wall by dragging the app from the right sidebar. 

The image instructs to go to left sidebar to create a new playlist.

On your player device or TV screen, go to screen.cloud/hardware to download and install the suitable ScreenCloud app. Launch the app, and you’ll see a pairing code, which you will need to display your Walls.io social media feed on the screen.


Click on Screens on the left sidebar of your ScreenCloud profile, then click on New Screen in the upper-right corner.

The image instructs to click on Screens and New Screens buttons.

Enter the 6-character pairing code displayed on your player device or TV screen, then click Continue.

Use the drop-down list under NOW PLAYING to access the Browse more section.

The image instructs to click on drop-down list under "Now Playing" title, to access "Browse more" section.

Click Playlists on the left sidebar, choose your newly created playlist and click Confirm. Voilà – your social wall will start playing on the assigned players!

The image instructs to click on playlists on the left side, then to choose a new playlist and then click Confirm button.

For more detailed, step-by-step instructions, make sure to read our Help Center article. In case you have further questions, don’t hesitate to contact our support team via chat or drop us a mail at support@walls.io!