Customer Testimonials on Your Website — How to Generate, Collect and Embed Them

Automate Customer Testimonials on Your Website

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Today, we’re going to dive into the wonderful world of customer testimonials on your website. 

I’ll show you how you can effortlessly generate, collect and embed customer testimonials on your website. All of this with the help of the widget – your secret weapon to gathering genuine praise from your customers on social media.

What are customer testimonials?

Customer testimonials are like little nuggets of gold that showcase how awesome your products or services are through the eyes of your satisfied customers. These testimonials act as social proof, assuring potential customers that your business is the real deal.

The website widget in action. This widget uses the carousel layout; the best one to showcase testimonials.

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Why do you need customer testimonials on your website?

Let’s face it, with so many options out there, people often find it tough to decide which brand to trust. That’s where testimonials come in. When potential customers stumble upon positive reviews from real people, it builds trust and confidence in your business, making them more likely to choose you over the competition.

But how exactly do you get started with generating customer testimonials? Techincally, they don’t depend on you, but on your customers. 

How to generate customer testimonials for your website

The process of generating customer testimonials for your website can be tricky, but it’s simpler than you might think! The key is to provide exceptional products and services that leave your customers feeling ecstatic. Delighting them with top-notch experiences is a surefire way to encourage them to spread the word about your awesomeness.

But a little encouragement always streamlines the process. Here are a few ideas of how to encourage your happy customers to post testimonials on social media. 

Hashtag contests 

Create a fun and engaging contest where customers can participate by posting testimonials with a specific branded hashtag. Encourage them to share their positive experiences, and let them know they have a chance to win exciting prizes or exclusive discounts. This not only motivates your customers to share their testimonials but also generates buzz and excitement around your brand.

Screenshot of the landing page for the Kids In The Kitchen campaign on the NatureFresh™ Farms website. The heading says “Explore Our Gallery Of #KidsInTheKitchen Inspiration” above the embedded social wall.
The #KidsInTheKitchen social wall embedded on the landing page on the NatureFresh™ Farms website.

⭐Related: #KidsInTheKitchen Runs a Best-Practice Hashtag Campaign

Create a customer testimonial hashtag campaign

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Spotlight shoutouts 

Show your appreciation for your happy customers by giving them a shoutout on social media. Regularly feature a customer testimonial of the week or month, highlighting their positive experience with your brand. This recognition not only makes your customers feel valued but also encourages others to share their own testimonials to get a chance to be in the spotlight.

For example, we at share regular customer testimonials on social media, like this tweet. 

Screenshot of a Tweet from the account, showcasing a customer testimonial.
Source: Twitter

And we feature the same testimonials on our homepage’s embedded social feed. 

Exclusive incentives 

Offer exclusive incentives to customers who post testimonials on social media. For example, you could provide a special discount code, early access to new products or services, or even invite them to join a VIP community or event. By providing a valuable reward for their efforts, you’ll motivate happy customers to share their testimonials while fostering a sense of exclusivity and loyalty.

Video testimonial campaigns 

Take your testimonials to the next level by encouraging customers to create video testimonials. Videos add a personal touch and have a higher impact on viewers. Launch a video testimonial campaign where customers can record a short video, such as an Instagram Reel, sharing their positive experiences with your brand. You can provide prompts or questions to guide them, making the process easier. If you’re thinking about chatting with your customers for interviews, it’s a smart idea to use an online teleprompter. This tool can really help you stay on track and say all the right things when you need to. You can then feature these videos on your website and social media channels to inspire others to join in and share their stories.

Instagram Reels widget embed using the Dark color scheme.

⭐Related: 3 Brands Share Why They Embed TikTok Videos on Their Social Wall – learn how City, University of London,, and Rochester Institute of Technology use videos on their websites.

Remember, the key is to make the process fun, rewarding, and interactive for your customers. Now let’s move on to the next step: time to make the testimonials shine on your website.

How to collect customer testimonials from social media

Easy peasy! Once you’ve made sure that customers post their testimonials with your branded hashtag, all you gotta do is set up your hashtag feed. 

Follow this 2-minute tutorial to quickly set up your account and start collecting the customer testimonials from your hashtag:  

In sum, you only have to:

  1. Get a account
  2. and connect your desired social media accounts and hashtags.

How to embed customer testimonials on your website

The very last step is to copy and paste the embed code into your website.

Screenshot of the Embed & Display section of The image shows the embed code of a hashtag feed.

The embed code under the Embed & Display section. 

The widget provides you with a customizable display, allowing you to match your website’s design seamlessly. Whether you want a sleek testimonial slider or an eye-catching grid, the choice is yours! You can also filter testimonials based on specific hashtags, ensuring that only the most relevant and positive ones are showcased.

Our homepage showcases the carousel or slider layout, probably the best one to display testimonials:

A laptop showing the homepage with an embedded hashtag feed. Example of customer testimonials on website.

Check out other layouts in our Custom Design page.

Not only does embedding customer testimonials on your website provide social proof, but it also adds a personal touch. Potential customers get to see real people just like them, raving about your products or services. It’s like having an army of happy customers cheering you on and encouraging others to join in on the fun!

Your turn

So there you have it. Customer testimonials are the magic ingredient that can take your website to the next level. With the widget in your corner, you can effortlessly gather those testimonials from social media and proudly display them on your website, impressing visitors and turning them into loyal customers. So go forth and let the testimonials work their charm – your business deserves it!