White-Label Social Wall: Enterprise Guide

You’ve been thinking about setting up a social wall for your brand, but you want a fully customized design? With Walls.io you can make your social wall look exactly the way you want it. We are a white canvas, a.k.a. a white-label social wall, if that’s your wish. 

🌟 New to social walls? Start with our complete guide to social walls before diving into the customization.

What does “white-label social wall” actually mean?

As mentioned before, a white-label social wall is like a blank canvas that you can customize as much as you want. Some of the features that enterprise brands can adapt top their needs are:

• Your logo, no Walls.io branding visible to end users
• Your brand colors, fonts, and themes. 
• Your email sender identity; notifications and confirmations come from your domain
• Your domain — when you embed a social wall, you can share it using your URL, instead of a Walls.io subdomain

At Walls.io, white-labeling is available on enterprise plans and is one of the most frequently requested features from large organizations running high-visibility events, embedding walls on careers pages, or deploying social walls inside their corporate intranet.

Why enterprise teams need a custom social wall — not just a branded one

There’s a difference between “branded” and “white-label.” Most social wall tools let you upload a logo and change a background color. That’s not white-labeling. True white-labeling removes the vendor’s name or logo.

This feature is important for the following reasons:

Make sure your brand is the same everywhere you interact with customers. A multinational manufacturing company that hosts 20 events per year doesn’t want attendees or employees to notice a different vendor’s interface. Every surface should look like it was made by the same company.

You need to have permission from the IT department and the security team. IT teams at companies do security checks on every tool. A custom domain with your DNS configuration and a platform hosted in the EU will answer most of your questions.

Legal and procurement requirements. In regulated industries, like financial services, healthcare, and defense, a third-party-branded interface included in materials for employees or customers may need more approval. If you remove the vendor branding from the things end users touch, it will be easier to make purchases.

Sponsor and partner confidence. If a sponsor is paying to put their logo on a social wall at your event, they don’t want it next to a social wall vendor’s logo. Your event, your brand.

👉🏼 Related: Social Wall Pricing

What white-label includes on a Walls.io enterprise plan

Walls.io’s Custom Design covers both the look of the wall and how the wall presents itself to the world.

Here is what is included:

Custom domain

All Walls runs on your subdomain (e.g., mywalls.io.yourbrand.com), so it will always be clear that it’s your branded feed. If you want to get rid of our brand from the URL, just put the wall on your website or landing page and share your URL.

Logo and brand removal

The Walls.io logo is removed from all views that end users see: the wall display itself, the Direct Posts submission form, and the moderation interface if agency teams or external partners access it.

You can fully customize how things look. You can choose from many different colors, fonts, layouts, and background images. Everything can be set to match your brand guidelines.

Email sender customization

Notifications sent to participants (for example, confirmation of submitted content, approval notifications) can come from your domain, not Walls.io’s.

Embedded experience

You can add walls directly to your website, intranet, event platform, or digital signage system using iframe or JavaScript embed. Walls.io’s Website Embed is fully whitelabelable.

How to set up a white-label social wall

Here’s a step-by-step guide for setting up a large event:

Step 1: Define your sources. Decide which social media platforms and submission channels you want to include. For business events, the most common combination is Instagram, LinkedIn, X (formerly Twitter), and Direct Posts.

Step 2: Make it yours. Add a custom header with your logo, event name, or a branded banner image. Set custom colors for backgrounds, text, and accents. Match your exact brand palette. Choose from Google Fonts or upload your own font.

Step 4: Set up moderation. Walls.io’s AI Moderation includes AI Spam Filters and AI Sentiment Filters to keep your social wall professional. They automatically identify and flag content that might not align with your brand. 

Step 5: Test it on the big screen or embed. If you’re planning to use 4K screens in a conference hall or on a website, make sure you test the display at the actual resolution before the real showcase. 

White-label social wall use cases across enterprise teams

A custom social wall is not only an event tool. Enterprise teams use it across multiple functions, such as:

Events and conferences. This is the most visible use case. A wall with your event branding on the main screen, in breakout rooms, and on the event app embed creates a consistent, professional experience. Global organizations like Cisco have used Walls.io for events in multiple time zones with displays that are shown at the same time in different regions.

👉🏼 After an event, the social wall value helps show leaders how to measure and report the impact.

Intranets and internal communications. A white-label social wall on your careers site collects content from employees on Instagram and LinkedIn. This gives candidates a real picture of the company’s culture without it looking like a third-party widget. Sandvik Coromant uses Walls.io to connect employees all over the world. This tool allows employees to participate without having a personal social media account.

👉🏼 For teams looking to expand their internal comms strategy, The Shift to Modern Internal Communication covers how to build a full communications architecture.

Trade shows and exhibitions. At events where you are representing your brand, a social wall that is branded with your company’s name is the only acceptable option. If a wall has a social wall vendor’s branding displayed next to your product demo or on your booth screen, it can make people question how credible you are.

⭐️ Related: Social Wall for Conferences

Websites for companies and digital signs. Website embeds showing real customer or employee content perform better than static banners. Real user-generated content (UGC) typically generates 20–50% higher engagement than produced creative. White-labeling makes the embed feel like it belongs on the page instead of feeling like an external feed.

⭐️ Related: Social Media Wall Analytics

Frequently asked questions about white-label social walls

Can we set up a social wall on our own website without using a third-party service? Yes. With enterprise plans, you can set up a CNAME record so the wall runs on your subdomain (for example, socialwall.yourcompany.com). Walls.io handles the SSL and CDN configuration. Your IT team usually needs about 30 minutes to add the DNS record.

Does white-labeling remove all Walls.io branding, including from the submission form? Yes. The Direct Posts submission form, where attendees or employees submit text, images, or video, is also fully brandable. Your logo, your colors, your website. Participants never see Walls.io branding at any point in the submission or display experience.

Is white-labeling available on all Walls.io plans? White-labeling, which includes custom domain configuration, is a feature of the enterprise plan. You can change the look of the site (colors, logo, layout) with most plans. Contact the Walls.io sales team to confirm what is included at your required scale.

Can we manage multiple branded walls for different business units or events from one account? Yes. Walls.io’s multi-wall architecture lets enterprise accounts run separate “walls” — each with its own branding, sources, and moderation settings — under one organization. This is how big companies manage walls across many countries and campaigns from one platform.

What happens to the content after the event? Can we export it? You can export all content that you submit to or that is aggregated by Walls.io. After the event, you can download a content archive of the Direct Posts content — photos, videos, and text submitted by attendees. Your organization owns this content. You can use it for post-event campaigns, social media, or internal communications.

Get a white-label social wall running 

Walls.io offers business plans with complete brand removal, GDPR compliance, and dedicated support for setting up your account. You can set it up in under 15 minutes for a standard setup, or work with the Walls.io team for a full enterprise package.