On November 22, 2014 Walls.io was ubiquitous at the MedienCamp Vienna, powering the event’s social media wall with the hashtag #mcvie. Around 1.200 posts, with Twitter being the main channel, were published in a very short amount of time. Most posters accurately used the event’s official hashtag #mcvie.
We had a little chat with one of the event’s organisers, Fabian Pimminger, who kindly answered all our questions about #mcvie, social walls and hashtags.
What does #mcvie stand for and what is it about?
#mcvie stands for MedienCamp Vienna, an Austrian Barcamp about media and journalism.
How did the barcamp go last weekend, and what were the major topics discussed?
In a nutshell, it was great. About 100 journalists, bloggers, digital and PR strategists discussed topics like the future of media, challenges faced by print and digital journalism, and current topics in PR.
What place do social media and hashtags hold at a barcamp asking questions about the future of media?
Hashtags help with following topics and discussions online. This is especially important at events, where the audience consists increasingly of ‘digital natives’. The event itself is not only an offline affair, but also takes place online. People participate without being physically present at our event, and hashtags help contain this online activity and make it easy to consume for interested users.
How did you use Walls.io for #mcvie, and how was it received by attendees?
The social wall was displayed on big screens in the main lounge area of Bene’s Headquarters in Vienna, where our barcamp was held. It was also the area where breakfast, lunch and coffee was served. That’s why the social wall was constantly a part of the barcamp. We used Walls.io so that participants could follow what was happening ‘online’ without having to look at their phones and tablets. Social walls also make it possible to read, discover and discuss posts together with others.
How did you communicate the use of the #mcvie hashtag to attendees, and was it used consistently?
The hashtag #mcvie was part of all our official communication, from our initial announcement to our facebook posts and tweets. We also featured it at the introduction session at the event and encouraged people to share their thoughts and photos with the hashtag. I think it was consistently used, but we’ve also spotted a few posts using the hashtag #mediencamp.
Any plans for #mcvie 2015 yet?
As this year’s #mcvie was truly a successful event and we’ve received nothing but positive feedback, we’re planning to come back next year. Stay tuned for more information.
Fabian Pimminger is a 24-year-old Business Informatics student at TU Wien. He’s also a blogger, web dev and UX freelancer. Together with six others Fabian organised MedienCamp Vienna 2014. Here he is, on the far left, with his fellow #mcvie organisers:
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