NBA team Memphis Grizzlies switched to Walls.io from a competitor and have since set up multiple social media walls, all to an impeccable standard. They’ve fully integrated social walls with their social media strategy.
The walls are being used to showcase social content on various websites the Grizzlies are running. The content of each wall is adapted to the website it’s embedded on, and all social walls are styled to fit the look of the site as well.
Here we have two different social walls; one is embedded on Grizzlies.com, the other one on FedExForum.com. The two walls are styled completely differently, each one adapted to fit the website it’s embedded on.
We’ve been told that, In due time, a social wall will likely also be shown on a big screen at the Grizzlies arena. That is one way to use Walls.io that obviously excites us a lot and we hope to soon be able to tell you more about this project.
We wanted to know what drew the Grizzlies to Walls.io and how social walls are working out for them. Rolanda Gregory, Vice President of Marketing, told us about how her department is using social walls and shared some plans for the future.
Rolanda Gregory
Vice President of Marketing Strategy, The Memphis Grizzlies
We started using a social wall because we wanted a more aesthetic view of our social media posts across all of our brand website properties. We wanted the social walls to have a natural flow with our other website content instead of having it feel like an afterthought.
We’ve found that it’s a great way to pull in content from our various social media platforms. For our websites, the walls provide fresh, timely and relevant information that our fans find important. We are also able to post promotions and ads within the social wall content.
It was actually quite simple. Our Marketing Technology team, led by Albert Hughes, was able to transition from our previous solution to Walls.io very quickly. The social walls also allowed for better branding and configuration of the layouts. The ability to be able to use an embed or iFrame provided greater flexibility for our websites.
The feedback has been great as the layout of the content looks much better and is easier to read.
Like the Grizzlies, you can use Walls.io’s extensive customisation features to make your social wall look just the way you need it, whether you’re embedding it on a website or showing it off on a big screen.
We are currently working on plans to use social walls in-arena for events and campaigns. Meaning that for a specific game or event, we will display a large social wall in-arena and run a hashtag campaign to engage with event attendees.
Due to our satisfaction, we are also looking to extend social walls for our GrindCityMedia.com personalities, as well as integration into our mobile app.
How one NBA team uses social walls shows us how important it is for brands to keep innovating and how social tools like Walls.io can help with that. Social walls are a creative and dynamic tool, so keep changing it up and finding new ways to use them to implement your marketing strategy.
The Grizzlies’ plans to show a social wall in their arena is a fantastic example of that. A big wall where matches take place will let fans engage with the Grizzlies and each other at the most important point of contact. Similarly, the plans to integrate a wall into the mobile app will create another point of interaction between brand and fans, deepening the connection and brand loyalty.
Don’t be afraid to experiment
Brands with a diverse portfolio can use social walls for different websites, purposes, etc. It’s fairly easy to design and adapt each wall for its use. And you remain flexible — show a social wall on a big screen or embed it on your website. With Walls.io, you have many options.
Don’t be afraid to use social walls in many different ways. Sometimes you’ll want the social wall embedded in full width on your website, other times a sidebar widget is all you need.
Play around with the customisation options to see what you can do
Remember, if something doesn’t work for you, you can always change it back or try something different. Adapting your social walls is easy and fast with Walls.io.