Learn how Judith Winder, Senior Specialist Communication Channel Manager at ÖBB, uses Walls.io for employer branding and internal and external hashtag campaigns.
Overview
Here’s the TL;DR:
Challenge: ÖBB was looking for a way to show off their employer branding and get both employees and the public on board. They wanted to create a visually appealing and cohesive experience for their career website and campaigns, highlighting their employer branding efforts and connecting with their train enthusiast community.
Solution: ÖBB uses Walls.io to bring social media content to their career website and aggregates user-generated content from different hashtag campaigns.
Results: Walls.io helps ÖBB create a digital presence that makes the company more attractive to potential employees and makes its campaigns more visible. User-generated content brought new perspectives, especially for campaigns like #NightjetNewGen, where the train-spotting community contributed all kinds of photos of the new trains from all over Austria.
Enrich your digital presence with Walls.io
How ÖBB uses Walls.io
ÖBB, Austria’s national railway company, uses Walls.io social walls in multiple ways.
Employer branding
- ÖBB embeds social walls into its career website to showcase its culture and attract potential talent.
- Through dynamic social media content, they highlight employee stories, workplace initiatives, and a welcoming brand image.
Hashtag campaigns
- ÖBB runs campaigns that encourage employees and customers to create user-generated content using specific hashtags.
- These campaigns foster a sense of community while driving engagement across social media platforms.
Brand hub on the homepage
- ÖBB integrates social walls into its homepage to display dynamic social media content and strengthen its brand presence.
- This real-time content gives website visitors an engaging and authentic insight into the company’s activities and values.
Engage your website visitors with a social wall
Each use case demonstrates how ÖBB is using social walls to enrich their online presence and effectively connect with their audience. Now lets take a look at the interview with ÖBB.
Interview with ÖBB’s Senior Communication Channel Manager
What challenges made you to look for a solution like Walls.io?
One of the main reasons to look for a solution like Walls.io was that we wanted to embed our social media posts on the career website. It’s quite nice for potential employees to see all the social media posts from other employees on the career website. We use specific hashtags for our employer branding initiatives, and it’s helpful because the content tagged with these hashtags is aggregated automatically on our career website. This way, potential candidates can see all our employer branding activities on social media.
I remember when we introduced the new Nightjet about a year and a half ago, we used hashtags and published posts from others who spotted the train—we had our own hashtag to promote the new trains: #NightjetNewGen. That was great because the train-spotting community is huge. User-generated content gave us diverse pictures of the train from different angles and perspectives, which we wouldn’t have been able to capture ourselves. It’s really nice to use hashtags for specific campaigns and topics. Since we’re a big company, we also use them for internal communication quite often.
What improvements have you noticed since using Walls.io?
For employer branding, it helps us show applicants different stories about our company directly on the career website. We do a lot of employer branding on social media. It’s an improvement because people prefer engaging with social media posts over reading long blog articles.
If you were to recommend Walls.io to other brands, what would be your main reasons for doing so?
Walls.io is a nice and fun addition to any campaign. It’s also an easy way to showcase your social media activities to colleagues and other departments within your company.