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A match made in API heaven

“Our guests loved the photo booth in combination with the social wall!”

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Two people smiling and posing in a photo booth. They’re using props — one is wearing a pink hat and holding up the printout of a 😅emoji on a stick. The other one is wearing completely oversized sunglasses and holding up a poop emoji printed and mounted on a stick

Our friends at Swat.io, who we share an office with, threw a wonderful summer party this year, inviting clients and industry connections to celebrate over beers and barbecue.

To make the party even better, they decided to make use of Walls.io. They hooked a Snapify photo booth up to a social wall, set up a large display by the pool, and provided party guests with endless fun.

Screenshot of the Swat.io social wall using the Kiosk theme. The wall is designed with various emoji icons on a light blue background. In the middle of the page, a photo from the social wall is shown with a white border. In the photo we see six people having fun with various props, such as funny hats and emoji faces, in the photo booth.
The social wall, using the Walls.io Kiosk theme.

Integrating a Walls.io social wall with a photo booth is fairly easy thanks to our API. But we wanted to know a bit more about the setup at the Swat.io party and how the photo booth and social wall performed.

Shot with the Snapify-branded photo booth in the centre. the “booth” is just a white box with a screen. The screen says “Tap to start booth”. Above the screen the box carries the Snapify logo and a black circle that is the camera lens. The background behind the photo booth is blurry, the lighting suggests a party is going on.

To learn more, we talked to Carina Kröpfl, Content Marketing Manager at Swat.io and Michael Kamleitner, CEO of Swat.io and Walls.io.

Michael Kamleitner

CEO, Swat.io and Walls.io

Why did you choose to use Snapify for your photo booth?

Most photo booth vendors operate locally, so Snapify was a logical choice for us. They’re based in Vienna just like we are. Plus, we’ve used their photo booths at two of our company Christmas parties in the past — with great results, so we already knew Snapify to be a well-tested and stable solution.

The best thing about using a local vendor for photo booths was that they took care of everything for us. They delivered the hardware and lighting and set everything up. All in all, that meant one less thing for us to worry about in the party-planning process.

The Snapify photo booth (a white box that consists of camera lens and an interactive screen) mounted on a stand and framed by two big photo booth lights (soft warm lighting, the left one is turned on, the right one is turned off). Behind the setup a door opens into open air. We see a few people walking and mingling around chairs and benches. It’s still light outside.

How did you integrate Walls.io and Snapify? 

It proved super-easy to integrate Snapify with Walls.io through our API. Snapify’s developer did this within an hour and without any help from our side. So even though someone from the Walls.io team could have jumped in and helped at any time, it wasn’t necessary. I think that speaks for how easy it is to integrate Walls.io with photo booths.

I think it would be cool to have more photo booth vendors ready to hook their booths up to the Walls.io API. Photo booth providers tend to be local rather than global businesses. But there is no reason why a photo booth provider halfway around the world wouldn’t be able to offer a Walls.io API integration to their customers. That’s the beauty of a social wall that you can pull up wherever and whenever.

What are the advantages of using the API to post directly to the social wall rather than posting pics to social media first?

The main advantage is that, often, people don’t necessarily want these pics to show up on social media. At small business events, weddings and other private functions it can feel uncomfortable to ask people to post their pics publicly on social media with a hashtag. A photo booth elegantly solves this problem.

Four people in a photo booth, smiling and posing. Some of them are holding up large printouts of emoji as props: 🍕, ☀️, ✋, and 💪🏻

But there’s also the element of fun that a photo booth adds to an event. It’s way more interactive than merely taking selfies with a phone camera. And you’d be surprised by how well an “old-school” photo booth can still draw attention at an event — especially after a few drinks. 😉

A photo booth is an attraction for all types of events, and it gets amplified by having the pics projected on a screen via the social wall. In a way, it’s self-reinforcing.

Screenshot of the Swat.io Summer Party social wall. Upper left corner shows the Swat.io logo. Upper right corner says “Post on Twitter: #SwatioSaunaParty”. The wall shows pictures from the photo booth as well as a picture of the pool which had been posted to Instagram.

Of course, it’s not necessarily an either/or situation. It makes sense to combine social media channels with a photo booth to give people multiple options and cover more of the event.

Carina Kröpfl

Content Marketing Manager, Swat.io

Did you or are you planning to use the photos as user-generated content? 

We are just now starting an event series, so we are planning to use the images to promote future events.

It’s very important for our brand to get in touch with our customers offline. A personal relationship is essential for Swat.io, which is why we love to invite customers for a drink and a chat at various events throughout the year.

User-generated content is perceived as far more authentic than brand-generated content. That’s why I see great potential in using the pictures to attract even more guests for our next event. 

Another great effect is that people were sharing their pictures from the photo booth on social media. As they are all branded with our logo, this can help raise brand awareness among professionals connected to our industry.

#swatiosaunaparty Mit @manik_hff und @derspucky

Gepostet von Dennis Werbelow am Donnerstag, 20. Juni 2019

How did party guests react to the photo booth and social wall?

Our guests loved the photo booth in combination with the social wall! A team member encouraged guests to give it a try and helped them with the props and printing the right amount of pictures.

As soon as the first pictures showed up on the wall, more and more people wanted to get a fun picture with their friends and colleagues. Many also used the event hashtag to post their own pictures to the wall.

I think the social wall was a great icebreaker as well. Since our summer party had the character of a networking event, and the majority of guests did not know each other, it definitely served as a conversation starter.

What I especially love about the set up is the combination of digital and analogue photos, the combination of online and offline usage of the pics. While every guest could take a printed picture home as a souvenir, the wall also shared the best moments of the party with everyone.

Two people holding up a photo of themselves that they’ve printed out from the photo booth. The couple in the background is slightly blurry but the photo in the foreground is sharp and shows them posing with emoji printouts of a basketball, a football and an ice cream.

Perfect for private parties

Setting up a photo booth at an event is a good way to circumvent social media and still have a social wall. This is especially good for parties, weddings, and other events that are too private to share on social media.

Of course, you can always combine both conventional social media sources and a photo booth for your social wall as well.

Photo booths also add a fun element to an event, and the social wall is a good ice breaker and helps start conversations. Fantastic for parties where not everyone knows each other or even for big, professional events where you want people to socialise.

Collect tons of user-generated content

One of the biggest advantages of a photo booth, aside from being a crowd-pleaser for events, is that you get lots of photos from the event. Those photos are user-generated content and, as we all know, user-generated content is something you can make great use of.

For example, you can make your photo booth pics part of the marketing campaign for your next event. The pics taken in the photo booth will look more natural rather than staged event pics or stock photos. You can use them to give an impression of what audiences can expect at your events.

Photo booth providers and software differ wildly in what they offer. So when choosing your photo booth, keep in mind that you need to be able to download the photos and ask for consent to use the pics as UGC.

An opportunity to raise brand awareness

Photo booth photos can often have some sort of branding added to them which, as Carina has mentioned, is an excellent opportunity to get your brand seen by a wider audience when your event attendees share pictures from the photo booth.

Choose your photo booth provider wisely

As Michael mentioned, it almost always makes sense to choose a local photo booth provider. Delivery logistics are vastly improved over short distances and keeps your carbon footprint lower. And it’s easier to get the provider’s help during the set-up process and when choosing the features you want.

Of course, the quality of the photo booth is important as well. You want good lighting, fun gimmicks and props, an appealing backdrop, and solid printing capabilities.

A photo from the photo booth. Two people are posing with printed out props of glasses, snorkeling masks and drinks glasses. They’re both wearing black t-shirts that read “Shitstorm Yogi.” on the front. At the bottom edge, the image is branded with an overlay of the Swat.io logo and some summer-themed emoji.

Depending on the photo booth’s features, you could also collect email addresses to build your mailing list — with consent, of course.

If you are planning to use a photo booth provider local to you and would like to use Walls.io for your event, please, ask your provider if they would use our API to add Walls.io to their features. And if they have any questions regarding the implementation, tell them to get in touch with us, and we’ll try to make it happen.

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