“Wichteln” is the German-language version of Secret Santa (the word “Wichtel” itself means “elf”). The Wichtel Challenge is a project by an Austrian NGO that aims to fulfil the Christmas wishes of children and families in need.
They collect these wishes via various welfare organisations and institutions and distribute them on www.wichtelchallenge.at. Individuals and companies can then “claim” these wishes on the website and go about fulfilling them.
The Wichtel Challenge first took place in 2017 and has grown steadily since then, from 150 wishes in its first year to 800 already in year two. While it started in Austria’s capital Vienna, it expanded into other Austrian cities and even into Germany, Switzerland and further in its third year.
In 2019, Walls.io sponsored the Wichtel Challenge with a social wall for the first time, and the Walls.io team took part in the challenge and played Secret Santa.
We also did a quick interview with Wichtel Challenge co-founder Christian Heiling in 2019 about how Wichtel Challenge uses the Walls.io social wall.
Co-founder, Wichtel Challenge
How has your social wall helped you make your project Wichtel Challenge even better?
We use Walls.io on our website because we want to present our users with new content every time they visit our page. Additionally, we also use the social wall at events. Walls.io helps us present the Wichtel Challenge to the people who are attending our events.
You embedded your social feed on your website using the Walls.io widget. How did you find the set-up process?
It works out of the box. It’s only one script that you embed. Then you just make some configurations for the feeds you want to integrate on your website, and it’s already running. So, for example, you can use an Instagram hashtag or your Facebook page as sources, and you’ll see all your feeds directly on the website. You also have the possibility to filter, so you don’t have to use every post on your social wall.
What kind of content did you want to see on your social wall?
Usually, for events, we prefer images and videos. For the homepage itself, we mix it up with textual content, because people have more time to read and can get more information. At events, it’s important to get a first impression, so we use the wall as a standalone product.
How did you motivate people to post?
Last year, for example, we had a hashtag campaign on Instagram. It was the hashtag #Wichtelchallenge. We also had a stall at Vienna Prater directly in front of the giant Ferris wheel, where we set up a photo booth so people could take a photo with the hashtag. And then their pictures were presented on TV. That way everybody can show their friends: “Hey! I was there, at the Wichtel Challenge stall!”
Now that you have some experience with social walls, what are you planning to do differently in the future?
I think last year we were really concentrating on creating the process of the Wichtel Challenge. And this year, the goal is to have a nice look and feel. And this should be possible with Walls.io.
Wichtel Challenge 2020
And, indeed, Wichtel Challenge set up their social wall again in 2020 and embedded it on the website.
The Wichtel Challenge is not letting the Coronavirus pandemic put a damper on this year’s Secret Santa gift-giving. The presents can now be either sent via post or safely handed over to the welfare organisations that organise the wishes and distribute the presents.
And, fortunately, the pandemic doesn’t seem to be keeping people from wanting to help out either. Six Austrian counties are taking part in the initiative, with hundreds of wishes already being collected on the website.
The Walls.io team will, once more, take part in the challenge and prepare some presents. We’ll have to do it at a distance this year, but with no less heart than last year. 💝
It’s not too late to become Secret Santa for someone: www.wichtelchallenge.at