We always keep an eye out for outstanding social media walls our customers have set up using Walls.io. We hope our little hall of fame here will serve as inspiration for your social media walls and hashtag campaigns.
With virtual and hybrid events on the rise and here to stay, we’re seeing many customers who integrate social walls into their events. Here are a few event social wall examples.
1. National Geographic Storytellers Summit virtual event wall
The e2k events x entertainment agency worked with National Geographic to bring their annual Storytellers Summit to the virtual stage. Learn more about the way they use social walls to make the events they organise more engaging.
Engage your attendees with a real-time social wall!
Google has been using social walls for some of its large-scale international events. They set up huge displays, incorporated social walls into their live streams and even made great and innovative use of our custom posts feature. Here are some great social wall examples from Google.
Create a social wall for your next event and encourage attendees to share their happy moments using your hashtag.
We’re huge fans of TED and TEDx events, so we’re happy to say that more than 20 TEDx organisations have used Walls.io in the past to accompany their events — some even repeatedly, year after year. We reached out to a few TEDx communities to ask them how and why they use social walls. Read more about the TEDx social media displays.
If you’re running an internal event and want people to post to and communicate via a social wall, you may find yourself facing privacy concerns. For social media posts to show up on a social wall, they have to be posted publicly, which can breach privacy laws in some companies. It can be tough to navigate, especially in large companies with strict social media rules.
Luckily, social media isn’t the only way to get posts up on a social wall. Walls.io has recently launched a Direct Posts feature, allowing customers to set up an easy workflow to let their users post on their social wall. Direct Posts circumvent social media entirely, and it’s a completely hands-off process, too! One of the first customers to use the Direct Posts feature was S&P Global Market Intelligence. They put a social wall with Direct Posts in place for MI Content Expo, a large-scale internal event with around 5,000 attendees. The wall was integrated into a virtual event platform and combined with a Snapbar photo booth. Read the full story.
Make your next virtual event unforgettable using a social media wall.
The social wall map layout is great for showcasing global hashtag campaigns. The layout shows Twitter posts popping up on a map, emphasising that campaign contributions are coming from all over the world.
This employee hashtag campaign by Cisco is an excellent example of how a social wall can bring a global community together and motivate them to share their experience. An event cannot get more engaging than this.
Connect global audiences at your next event with a map feed!
6. Copa del Rey live hashtag walls display
Displaying a live social media wall during a sport’s event will engage fans even more and make them part of the game.
Copa del Rey, an annual basketball competition organised by Spain’s professional league, displayed three social walls right in front of the basketball court to make viewers part of the game. This is an excellent example of how a live social media wall can engage fans, give them a voice and allow them to encourage their favourite team.
Let fans be part of the game and engage them on social media using a social wall display.
It’s incredible to see how DMEXCO completely embraced social walls and found multiple ways of incorporating them smoothly into the trade fair. The team created a more interactive and engaging environment, both offline and online.
Displaying social walls on a massive display at a central point of a trade fair or event is a great idea. A prominent social wall is an eye-catcher, reminding people to share their posts using the official hashtags.
Did you know you can now also collect content beyond social media? Enable the Direct Posts feature and allow your visitors to upload content to the your social wall directly. Engage your audience, even if they don’t use social media or prefer more privacy.
In celebration of the SPIRITS in the Forest movie release, Sony Music encouraged Depeche Mode fans to share their own Depeche Mode fan stories using the hashtag #SPIRITSintheForest.
The hashtag connects the band’s fans around the world. Hashtag content from Twitter and Instagram is displayed using a live social media integration on the official microsite for the movie launch. They even used a social wall map. Read the full story here.
Promote product releases using hashtags and social walls.
A social wall is a great way to collect user-generated content, curate it and display it on a website. Things get even better when the social wall has an integrated call-to-action feature to help turn user-generated content into sales.
Here’s a great example of how beyerdynamic, a German manufacturer of audio equipment, uses social commerce to improve their conversion rates. The social wall connects user-generated content to the products in beyerdynamic’s online store.
Connect authentic user-generated content with relevant products and boost conversions on your online store.
The Dallas Mavs made social media a firm part of their overall communication strategy. They use it as a fast and easy way to connect with fans in real-time even when they’re not currently in the stadium, continuously publishing new high-quality content on their social media channels.
They embedded a social hub on the Dallas Mavs homepage to utilise already published social content on the website. The widget collects all relevant social media posts from various social media channels and displays them unified in one central place. As a result, it blends perfectly with the team’s CI.
Repurpose the content you create for different social channels in one social feed on your website.
Visual marketing with user-generated content is one of the most trusted forms of marketing. Consumers trust the content that other customers share. They are searching for authentic stories and inspiration to validate their purchasing decisions.
Wallpaper from the 70s uses a user-generated content platform to collect and display posts shared by their customers. They encourage customers to use one of their hashtags or tag the company when they share their wallpaper on Facebook, Instagram, Twitter, Pinterest and YouTube. Learn how they use user-generated content for eCommerce.
Use a social wall to go from awesome UGC to awesome sales in minutes.
Raiffeisen Bank România celebrated Romania’s National Day by asking people to post pictures of their country and describe why they love it. The user-generated content campaign was organised as an Instagram UGC hashtag contest.
Raiffeisen Bank România embedded the social wall on the landing page to display all content in real-time and make it visible to everyone to encourage more people to share their amazing photos.
Rock your next UGC contest with a social wall.
One of the top providers of frozen fish and seafood specialities, COSTA is a great example of social media marketing for food brands. Learn how they inspire people into buying their products using a social media wall on their website.
Inspire your visitors into buying your products.
What better to transmit a sense of belonging than a feed full of photos with emotive captions from your community and posts from your profile? The Church Without Walls in Houston uses their social wall to promote virtual bible study groups, highlight church members’ achievements, post inspirational bible verses, share footage of services, and so much more. The wall collects content from both the church’s social media profiles and community members.
The wall instantly creates a feeling of community and tells the story of a congregation that sticks together, no matter the adversities.
Hashtag campaigns are an excellent way for brands to spread the word about new products. For example, Cadbury South Africa, organised a festive hashtag marketing campaign that involved user-generated content being shown on massive digital signage walls around the country during the winter holidays.
The campaign’s main goal was to spread the word about the Cadbury Festive Range of limited edition chocolate bars and other products while encouraging customers to share a message of appreciation using the hashtag #CadburyFestive.
Amplify your hashtag campaign with social media displays.
The well-known Austrian chocolate brand Zotter has implemented a physical, social media display in the Zotter tasting tour, where visitors get a chance to try out the many Zotter flavours while interacting with the brand on social media using the hashtag #zotter. Learn more about their user-generated content social hub.
Engage your guests with a social wall.
With an ever-changing student body, with new students coming in every year and others graduating and leaving, universities must create a sense of belonging. A social wall is a fantastic support tool because it allows a tight-knit community to stay in touch over social media. Case Western Reserve University set up a two-storey multimedia wall at the heart of the CWRU campus that serves as a communication hub and features the university’s social media walls.
Engage and inform your student community with a social wall.
Ferrari is a best practice example for using a live social feed to present and promote the social media content you put so much work into. They have a live social media feed display during their races to share the latest news with the team. Here’s a display we spotted in the Ferrari pit while we were watching TV on a Saturday afternoon.
Add an interractive element to any event.
Over to you
As you can see, there are plenty of relatively easy ways to spice up your social media wall. The few minutes of extra work you put into it by choosing the suitable layout, uploading a good background photo, uploading your logo and linking to your website or campaign microsite will pay off. As a result, your social wall will look more professional and more attractive, giving your hashtag campaign a proper boost.
I hope you feel more prepared for setting up your own social media wall now. Also, let us know about the exciting hashtag campaigns you’re running!