A Video Marketer’s Guide For Businesses Looking to Build an Audience Using Instagram Reels

Learn How to Grow Your Audience With Instagram Reels

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Photo of a person holding a mobile phone in their hands while looking at Instagram Reels.

Video marketing is a popular and effective way to connect with potential customers on social media. However, if you’re not using the right platform, your video marketing strategy could be less than successful.

Most modern businesses are now using Instagram to reach new audiences, and there’s a good reason for that. With over 2.4 billion monthly users, Instagram is one of the world’s most popular social media platforms.

But did you know there’s a new way to use Instagram to grow your audience? It’s called Instagram Reels, and it’s a fantastic way to share videos with your followers.

In this article, we will explain how Instagram Reels work and how they can be used effectively to grow your business.

What are instagram reels, and how do they work?

Instagram Reels are a newer feature of Instagram that allows users to create and share 15-second videos. Creators can edit these videos with filters, music, and other creative effects.

To create a reel, simply open the Instagram app and tap on the “Reels” icon at the bottom of the screen. From there, you’ll be able to access all the tools you need to create your video.

Once you’ve created your reel, it will appear in a feed on your profile page. Your followers can watch it, like it, and leave comments.

You can also share your reel on other social media platforms like Facebook and Twitter. This is a great way to reach even more people with your videos.

Why you should be using instagram reels to grow your business

Instagram Reels widget embed using the Walls.io Dark color scheme.
The Walls.io team featured in short-form videos.

Now that you know what Instagram Reels are and how they work let’s talk about why you should use them to grow your business. There are a few key reasons why Instagram Reels can be so beneficial for businesses:

1. They’re a great way to reach new audiences

Instagram Reels are a great way to reach new audiences. Because they appear in a separate feed on your profile page, people who wouldn’t usually see your videos will now have the chance to watch them.

This is an excellent opportunity to introduce your brand to potential customers who might not have heard of you.

Additionally, you can share your reels on other social media platforms like Facebook and Twitter. This gives you an even bigger audience for your videos. So if you’re looking for a way to reach more people with your video marketing strategy, Instagram Reels are the answer.

Give your Instagram Reels more momentum by embedding them on your website!

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2. They’re engaging and fun

Instagram Reels are also a lot more engaging and fun than traditional videos. Because they’re only 15 seconds long, they’re perfect for people who have short attention spans.

Each reel can be edited with filters, music, and other creative effects. This makes them more visually appealing and enjoyable to watch. They also encourage people to interact and engage with your brand.

Many companies find that Instagram Reels are more successful than traditional videos when it comes to engagement. If you’re looking for a way to get more people interested in your brand, you can embed your Reels on a website with an Instagram wall.

Here’s an in-depth explanation on how to embed an Instagram feed on a website:

Embed an Instagram feed on a website

3. They’re easy to make

Creating an Instagram Reel is also very easy. All you need is a smartphone and the Instagram app. You don’t need any fancy equipment or editing software.

Instagram provides all of the tools you need to create a great reel. And because they’re only 15 seconds long, you don’t need to spend a lot of time on them. This makes them perfect for businesses that don’t have a lot of resources to put into their video marketing strategy.

Without a doubt, Instagram Reels are the future of video marketing. If you’re not already using them to grow your business, now is the time to start. With their help, you can reach new audiences, increase engagement, and boost your bottom line.

How to create an effective instagram reel

While creating an Instagram Reel is easy, creating an effective one is a bit more challenging. Here are a few tips to help you get started:

  • Keep it short and sweet: As we mentioned before, Instagram Reels are only 15 seconds long. This means you need to get your point across quickly. Keep your videos focused and to the point.
  • Use creative effects to stand out: Take advantage of the filters, music, and other creative effects that Instagram offers. This will make your reel more visually appealing and engaging.
  • Tell a story: A great way to capture people’s attention is by telling a story with your reel. This can be done through a series of short clips or even just one. The important thing is to make sure there’s a beginning, middle, and end.
  • Be original: With so many businesses using Instagram Reels, it’s important to make sure your videos stand out from the crowd. Be creative and original with your content. This will help you attract more viewers and grow your audience.
  • Promote your brand: Don’t forget to promote your brand in your reel. Include your logo, website, and any other relevant information.

Creating an effective Instagram Reel is essential if you want to grow your business with this new platform. Keep these tips in mind, and you’ll be on your way to success.

Tips for promoting your reel

Once you’ve created your reel, it’s time to start promoting it. Although Instagram has its own built-in promotion tools, there are a few other things you can do to give your reel a boost. Here are some effective ways you can promote your reels:

Share on other social media platforms

When looking for ways to promote your reel, don’t forget about sharing your video on other social media platforms. Sharing your reel on platforms like Twitter and Facebook will help you reach a larger audience and give your business more exposure.

Embed your reel on your website or blog

Another great way to promote your reel is by embedding your Instagram feed on your website or blog. You can do this by copying and pasting the embed code that Walls.io provides for Instagram widgets and add it to your site. This is a great way to get more people to view your reels and learn about your brand at the same time.

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Use relevant hashtags

Using relevant hashtags is a great way to make sure your reel is seen by people who are interested in what you have to offer. Do some research and find the best hashtags to use for your business. Another tip is to use trending hashtags when promoting your reel. This will help you piggyback off of existing buzz and get more eyes on your reel.

Email your reels to subscribers

If you have a mailing list, be sure to email your reel to your subscribers. This is a great way to get more people to watch your reel and learn about your business. When emailing your reel, be sure to include a link back to your website as well as a call to action.

Use Instagram Reel Ads

A primary way to promote your reel is by using Instagram Reel Ads. This is a paid promotion tool that allows you to target a specific audience with your reel. When using this tool, you can choose to target people based on interests, demographics, or even behavior.

Grow your Audience faster using instagram reels

Whether you’re a video marketer or business owner, Instagram Reels is a great way to reach more people and grow your audience. The great thing about this platform is that it’s easy to use, fun to engage with, and gives you the ability to reach a large audience quickly. By following the tips in this guide, you’ll be on your way to success with Instagram Reels. Happy creating!

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