How to Embed Instagram Reels on Your Website

Learn How to Embed Instagram Reels on a Website + Tips for Optimization

Loading Logo
Photo of a mobile phone displaying Instagram Reels, next to the phone are a pair of glasses and a cup of coffee.

Instagram Reels is a new feature that allows users to create and share short, entertaining videos on the platform. As a business owner or digital marketer, you may wonder how to use Instagram Reels to drive traffic and engagement to your website. One way to do this is by embedding Instagram Reels on your website. In this article, we will show you how to do this and the benefits of doing so.

Why Embed Instagram Reels on Your Website

Embedding Instagram Reels on your website has several benefits. First, it allows you to leverage the power of video marketing to drive engagement and conversions. Videos are more engaging and shareable than other types of content, and they can help you increase website traffic, build brand awareness, and boost sales.

Second, embedding Instagram Reels on your website can help you build a stronger relationship with your audience. Sharing your Reels on your website gives your audience a glimpse into your brand’s personality and culture. This can help you build trust and loyalty with your audience, leading to increased conversions and sales.

Third, embedding Instagram Reels on your website can help you increase your visibility and reach on Instagram. When you embed a Reel on your website, you give your audience an easy way to discover your Instagram account and follow you. This can help you increase your reach and visibility on the platform, leading to more followers and engagement.

Related: How to Embed an Instagram Feed on a Website

How to Embed Instagram Reels on Your Website

Embedding Instagram Reels on your website is easy and can be done in a few simple steps.

Create a widget that gets auto updates from your Instagram page.

Great for brands that care about user privacy and security. This solution doesn’t load any 3rd-party widgets or services and complies with EU & US/Californian data protection laws (GDPR and CCPA).

Try it now

1. Create your free Walls.io Instagram widget

First of all, set up your free Walls.io account. It will take less than 5 minutes, including adapting the design. Then choose Instagram as the source of your widget. Here’s a tutorial on how to add Instagram as a source.

Screenshot of the Sources section of Walls.io. The image shows many social media, and other platform icons.
The Sources section of Walls.io.

Note that only Instagram business accounts can be linked to Walls.io. If you don’t have a business account, read how to turn your personal account into a business account. Or, watch this tutorial.

2. Copy your widget’s code snippet from the Embed section.

Navigate to the Embed & Display section of your Walls.io dashboard and grab the embed code. JavaScript is generally the preferred method as it gives you more features. But iframe is a great option, especially as not all website builders or apps will let you use JavaScript.

Screenshot of the Embed & Display section of Walls.io. The image shows the embed code of an Instagram Reels feed.
Embed & Display section of Walls.io

3. Go to your website and paste the snippet where you want the Reels to appear.

The Instagram widget will automatically fetch all the Reeks you publish on your Instagram account. If you’d like only to display some posts, you have complete control over the widget’s content.

Instagram Reels embed on website using the Walls.io Dark color scheme.
An example of an Instagram Reels feed created with Walls.io.

Engage website visitors with Instagram Reels

Get started for free

Additional Tips for Optimizing Your Embedded Instagram Reels

Embedding Instagram Reels on your website is a great way to drive engagement and conversions, but you can do a few other things to optimize your Reels for maximum impact.

Related: Guide For Businesses Looking to Build an Audience Using Instagram Reels

Use Keywords in Your Reel Titles and Descriptions

One of the most important things you can do to optimize your Reels for search engines is to use keywords in your titles and descriptions. This will help your Reels appear in search results when people search for relevant keywords. Make sure to include relevant keywords that are relevant to your business and the content of your Reel.

Add a Call-to-Action

Another way to optimize your Reels is to include a call-to-action (CTA) at the end of your video. This can be a simple message asking people to visit your website, sign up for your newsletter, or follow your Instagram account. This can drive conversions and increase engagement on your website and social media accounts.

Use Reels to Tell a Story

Finally, use your Reels to tell a story. This can be a story about your business, a product, or a service. This can build an emotional connection with your audience and increase engagement and conversions.

Related: How to Embed a LinkedIn Feed on a Website

Conclusion

Embedding Instagram Reels on your website can be a powerful way to drive engagement and conversions. By leveraging the power of video marketing and building a stronger relationship with your audience, you can increase website traffic, build brand awareness, and boost sales. So, go ahead and give it a try and see the results for yourself.

Q1: What are Instagram Reels, and how does it work?

A1: Instagram Reels is a new feature on the Instagram platform that allows users to create and share short, entertaining videos. Users can record and edit 15-second video clips, set music or their own audio, and share them on the platform. Reels can be discovered through the Reels tab on the Instagram Explore page or the profile of the account that posted the Reel.

Q2: How can I create an Instagram Reel?

A2: To create an Instagram Reel, open the Instagram camera and select the “Reels” option. From there, you can record and edit your video, add music or audio, and share it on the platform. You can also use the “Duet” option to create a split-screen video with another user’s Reel.

Q3: Can I embed Instagram Reels on my website?

A3: Yes, you can embed Instagram Reels on your website. To do this, go to the Reel you want to embed, click on the three dots in the top right corner, select “Copy Link,” and then paste the link into the HTML code on your website where you want the Reel to appear. You can also use a plugin or widget to make the process easier.

Q4: What are the benefits of embedding Instagram Reels on my website?

A4: Embedding Instagram Reels on your website can help you leverage the power of video marketing to drive engagement and conversions. It can also help you build a stronger relationship with your audience, increase your visibility and reach on Instagram, and drive more traffic to your website.

Q5: How can I optimize my embedded Instagram Reels for maximum impact?

A5: To optimize your embedded Instagram Reels for maximum impact, use keywords in your Reel titles and descriptions, add a call-to-action at the end of your video, and use your Reels to tell a story that can build an emotional connection with your audience. Also, keep the Reel short and sweet, use high-quality video and audio, and use good lighting.