Halloween Social Media Posts: 6 Spooktacular Ideas

Unlocking the Magic of Halloween Social Media Posts

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Two people holding Halloween pumpkins, one of them wearing a witch hat while they pose for a selfie. Halloween social media posts.

Have you ever wondered why your feed is flooded with Halloween social media posts every October? It’s because Halloween isn’t just a holiday; it’s an opportunity for brands to speak their audience’s language. 

If you don’t know what your brand should post for Halloween, check out these six ideas and the best implementation and measurement practices.

Why Halloween social media posts matter

Halloween posts are the candy of social media—sweet, colorful, and highly addictive. They engage the audience in a fun, lighthearted manner, encouraging interactions.

Think of Halloween posts as your opportunity to showcase your brand’s different, playful side, making you more relatable to your audience.

And the cherry on top: Halloween social media posts are another way to drive sales. Who says you can’t mix business with pleasure? Halloween-themed posts can also drive sales through promotions and special offers.

You can give your Halloween posts a second life by showcasing them on your website using Walls.io

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Halloween social media posts ideas

Ready to turn your social media profiles from normal to spooky? Let’s dive into some creative Halloween social media post ideas that will bewitch your audience.

1. Spooky Content

When it comes to Halloween, the scarier, the better! Consider creating a video or series of posts related to your industry, but twist it and turn it into a horror story. 

For example, HockeyStack took the problem they were trying to solve for their users and turned it into a horror story. The cinematography and creativity in this video is 10/10.

2. Costume contests

Costume contests are a staple of Halloween, and they translate incredibly well to social media. You can ask your followers to post pictures of their costumes using a unique hashtag, such as #YourBrandHalloweenContest. Offer a prize that’s hard to resist – maybe a gift card to your store or a special discount. 

Related: How to Create a Hashtag Feed

The Peninsula Humane Society & SPCA used this idea to make a lasting impact on homeless animals. They created a social wall with photos of pets dressed up for Halloween, encouraging viewers to donate and adopt pets. Please do yourself a favor and check out their social wall.

A social wall with eight different photos from dogs, cats, reptiles and a  hamster dressed up with halloween costumes. (halloween social media posts)

Source: https://my.walls.io/phs-spca-halloween 

3. Halloween sales and promotions

Who doesn’t love a good sale, especially when it’s themed? Create posts that showcase your Halloween specials. 

For instance, if you’re a bakery, you could offer “Buy One, Get One Free” on all pumpkin-flavored items. Use graphics that incorporate Halloween elements like pumpkins, ghosts, and witches to make the posts more festive. Take a look at our Halloween social media feed for some inspo.

Create a hashtag widget that collects Halloween social content automatically. Just like the one above!

Great for brands that care about user privacy and security. This solution doesn’t load any 3rd-party widgets or services and complies with EU & US/Californian data protection laws (GDPR and CCPA).

Try it for free!

4. Halloween make-up tutorials

Makeup is a huge part of many Halloween costumes. Why not create a makeup tutorial showing how to create a specific look, like a zombie or a witch? You could post a GRWM (get ready with me) video of the makeup application process, photos of the finished makeup looks, and a list of the products used.

For example, NYX created a social media wall that features Halloween make-up looks inspired by the 2000s. They paired the photos with a frame full of spooky elements and vibrant colors that match Halloween and the 2000s.

A social media wall by NYX that features Halloween make-up looks inspired by the 2000s. They paired the photos with a frame full of spooky elements like a zombie hand with nails, and a spider web.
Source: https://my.walls.io/2000late

Related: Social Media Feed on Website Examples

5 DIY Halloween social media posts

Share a Halloween DIY craft idea. For example, you could post a recipe for a spooky Halloween cocktail or a DIY guide for making a simple but effective ghost decoration.

The Budgeting Mom posted easy Halloween decoration DIY projects featuring a black garbage bag and some scissors.


Halloween on a budget 🕷️ How to make Halloween decorations from a bin bag! I absolutely don’t agree with spending £100’s on events like Halloween, it’s the perfect time to get creative with the kids and make decorations together. Save this for later 🕷️ #halloween2023 #halloweenonabudget #halloweencrafts #halloweencraftsforkids #fyp #budgetingmum halloween on a budget halloween crafts halloween decorations

♬ Halloween ・ cute horror song – PeriTune

6. Halloween social media posts at the office

Feature your employees in their Halloween costumes at the office. The video below shows how each office department decorated the door to their space. This not only shows off your company culture but also encourages more engagement from your employees themselves.


Hopefully, now you have a good idea of the different types of Halloween posts you can prepare, if you need more inspiration you can also try an content idea generator. Let’s dive into the next section to find out how to bring these spooky ideas to life.

Mastering Halloween social media posts

Now, let’s talk about mastering the art of Halloween posts, from tips tailored for each platform to the dos and don’ts of costumes.

Platform-specific tips

  • Instagram: This platform is all about visuals. Focus on creating Reels, Stories, or carousel posts for your Halloween products. Make sure to find the trending sounds and add them to your posts.
  • Facebook: Ideal for text-heavy posts and event details. Utilize targeted ads for maximum reach.
  • Twitter: Perfect for quick updates and trending hashtags like #Halloween2023.
  • TikTok: Consider creating a quick Halloween challenge or a 15-second scare prank that could go viral. Use trending Halloween sounds and hashtags to maximize your reach.

Crafting engaging posts

  • Visuals: Essential for Halloween. For instance, ghost filters, pumpkins, monsters, and iconic costumes. Remember, not everything has to be black and orange. You can add these elements with your own brand colors.
  • Captions: Complement your visuals. Use engaging lines from Halloween movies or any pun that involves your brand’s tone, name, or slogan.
  • Hashtags: Boost visibility with general and unique hashtags like #SpookySeason. #Halloween2023 and #YourBrandHalloween.

Timing and frequency

  • When to post: Aim for evenings, but check your analytics for optimal times.
  • Frequency: Limit to one post per day to avoid overwhelming your audience.

Boosting audience engagement

  • Comments: Prompt interaction by ending posts with questions.
  • Shares: Create shareable content that’s both entertaining and informative.
  • Likes: Use them as a quick metric to gauge post performance.

Analytics and metrics

  • KPIs: Track engagement rate, click-throughs, and conversions.
  • Tools: Use built-in social media analytics for deeper insights.

Common pitfalls to avoid

  • Overpromotion: Balance promotional and non-promotional content.
  • Insensitivity: Steer clear of culturally or socially insensitive material. Here’s a list of do’s and don’ts for Halloween costumes.
  • Lack of creativity: Keep content fresh and unique to stand out. Don’t copy other brands!

Checklist for Halloween Social Media Posts

⏹️ Choose the type of post

⏹️ Select the platform

⏹️ Create the content

⏹️ Pick the right time to post

⏹️ Monitor and engage with comments!

Halloween social media posts are more than just fun and games. They offer a unique opportunity for engagement, branding, and even sales. So go ahead, put on your digital costume and join the party!