A Thorough Guide to Hashtag Aggregators

Understanding the Key Features of Hashtag Aggregators

Loading Logo
Photo of a desk with a small banner with the word #Hashtag, next to it a book titled How to, and a keyboard, pens and two pins.

Hashtags are an integral part of social media marketing, helping users to categorize, discover, and share content. But with the ever-increasing amount of content being shared online, it can be challenging to keep track of what’s trending, and most importantly, relevant to your brand. This is where hashtag aggregators come in, offering an easy way to track and analyze hashtags on social media platforms. In this guide, we’ll explore what hashtag aggregators are, why you need them, and how to use them effectively.

What is a hashtag aggregator?

Image showing a hashtag sign on a post it placed on a white board.

A hashtag aggregator is a tool that allows you to track, analyze, and curate social media content based on specific hashtags. It works by gathering posts from different social media platforms (such as Twitter, Instagram, Facebook, etc.) that contain the hashtags you’re interested in and presenting them in one place.

Hashtag aggregators are especially useful for businesses, marketers, and influencers who want to keep an eye on the latest trends and conversations relevant to their brand. With this information at their fingertips, they can engage with their target audience, monitor their competitors, and even launch their own social media campaigns.

Related: How to Run a UGC Hashtag Contest

Try the Walls.io hashtag aggregator

Start your free trial

Why use a hashtag aggregator?

There are several reasons why using a hashtag aggregator is beneficial for businesses and individuals alike:

  • Monitor brand mentions: Hashtag aggregators make it easy to track brand mentions and see what people are saying about your brand online. This can be especially useful for businesses that want to monitor their reputation and address any negative feedback.
  • Track competitors: By monitoring hashtags related to your industry or competitors, you can see what they’re doing, what content is resonating with their audience, and how you can improve your own social media strategy.
  • Discover new content: Hashtag aggregators can help you discover new content, trends, and influencers in your industry. This information can be used to inform your content strategy and help you reach new audiences.
  • Launch campaigns: By tracking specific hashtags, you can identify trends and opportunities to launch your own social media campaigns, connecting with potential customers and building your brand.

Related: How Do You Conduct Hashtag Research?

4 steps to using a hashtag aggregator effectively

A woman writing the 3 rules to choose a hashtag on a white a board: Short, Relevant, Unique. (hashtag aggregator)
The 3 rules for creating a hashtag: Short, Relevant, and Unique.

Now that you understand the benefits of using a hashtag aggregator, let’s dive into how to use one effectively.

1. Choose the right hashtags 

The first step in using a hashtag aggregator is to choose the right hashtags to track. Choose hashtags that are relevant to your brand, industry, and target audience.

2. Set up alerts 

Most hashtag aggregators allow you to set up alerts for specific hashtags. This means you’ll be notified whenever a new post containing those hashtags is published, allowing you to quickly respond and engage with your audience.

3. Curate content

Once you have a list of relevant hashtags, you can use your hashtag aggregator to curate content. Look for posts that are engaging, relevant, and useful to your target audience, and share them on your own social media platforms.

4. Analyze data 

Hashtag aggregators also provide valuable insights into the performance of specific hashtags, such as how many times they’ve been used, the reach they’ve generated, and who’s using them. Use this data to inform your social media strategy and improve your results.

Related: Hashtag Campaign Guide for Marketers

A hashtag aggregator in action

The Generali Cologne Marathon (Köln Marathon) is an annual marathon held in Cologne. With over 25,000 participants each year, they have been planning and organising one of the largest mass sports events in Germany since 1997. 

Besides the main event, the Generali Cologne Marathon also organises Germany’s second-largest half marathon with 15,000 participants and a relay marathon. The Generali Cologne Marathon is a marathon for everybody. No matter whether you are a top athlete, ambitious recreational athlete, or a pleasure runner, you will be welcome.

A hashtag campaign for an event that runs throught the year

Generali Cologne Marathon designed a hashtag campaign for the event that runs throughout the year. The idea behind it is that people love running and do it regularly, not just once a year at a marathon. They train all year long. They are doing a great job by aggregating multiple hashtags from different social media networks using Walls.io. This way, they can make sure they capture every single user-generated content that is published, no matter which network.

social wall content sources hashtag aggregator example

Embedding and promoting the hashtag aggregator 

The organisers of the Generali Cologne Marathon promote their hashtag aggregator across the website. They create as much buzz around it as possible, so people participate. In the end, a great hashtag is worth nothing if people don’t know about it and use it. With the hashtag and social wall displayed prominently on the homepage, everybody who visits the websites immediately sees it.

Screenshot of the Cologne Marathon home page, displaying a view of Cologne in the header, various facts underneath it, and the hashtag aggregator embedded at the bottom under the heading “The most beautiful marathon moments on our exclusive social wall.”

They also have a permanently visible sidebar that links to all their social media accounts and the hashtag aggregator. By using the hash sign they already reference the hashtag campaign. Adding a hashtag aggregator link in the social network list is a great way to make people curious and get them to click through to the social wall.

Screenshot from the Cologne Marathon website showing information about the marathon route in a graph. On the left hand side, a social bar in red shows links to various social media accounts as well as a hashtag sign. A yellow arrow is drawn over the screenshot, pointing at the hashtag.

The CTAs promoting the social wall are peppered throughout the Cologne Marathon website. They added one, for example, on the page that explains the marathon route. The CTAs are not only an invitation to check out the hashtag aggregator but also explain in a visual way how it works and how people can participate. 

Screenshot of the Cologne Marathon website header which is a promotion for the hashtag aggregator. On the left, see the top third of a smartphone screen showing the photo of a runner with arms spread. On the right, we see a small representation of the social wall. The headline is “The most beautiful marathon moments on our exclusive social wall” and a red banner reads “To the social wall”

By aggregating and promoting their hashtags, the Generali Cologne Marathon is motivating participants to keep on training throughout the year. In addition, they’re re

Wrap up: Try a hashtag aggregator!

In conclusion, hashtag aggregators are powerful tools for businesses, marketers, and influencers looking to elevate their social media presence. By tracking specific hashtags, you can monitor brand mentions, track competitors, discover new content, and launch your own social media campaigns. Whether you’re just starting out or looking to improve your results, a hashtag aggregator is a must-have tool for anyone looking to succeed on social media. Start using one today and see the difference it can make for your brand!

Set up your hashtag aggregator in less than 5 mins

Try it now

FAQs About Hashtag Aggregators

Q: What social media platforms can I track with a hashtag aggregator?

Most hashtag aggregators allow you to track hashtags across popular social media platforms such as Twitter, Instagram, and Facebook. Some advanced tools, like Walls.io may also offer support for platforms like TikTok, LinkedIn, and Pinterest.

Q: Do I need to have an account on each social media platform to use a hashtag aggregator?

A: No, you do not need to have an account on each platform to use a hashtag aggregator. The tool will gather posts from public accounts, allowing you to track hashtags and analyze data even if you don’t have your own account.

Q: Can I use a hashtag aggregator to track multiple hashtags at once?

A: Yes, good hashtag aggregators, like Walls.io, allow you to track multiple hashtags at once, giving you a complete overview of all the relevant conversations happening online.