Life at an agency surely isn’t easy. You have all these grand ideas and your client is super excited at first but then… things just don’t seem to work out as planned.*
*Of course, it’s not always fun and games on the client’s side either. We do know that.
So, if you’ve ever worked on a hashtag campaign in an agency, then this (oftentimes tragic) life cycle of running a hashtag campaign might sound a tad familiar to you. 😉
Someone at your agency suggests running a hashtag campaign…
…and somehow, you get caught up in the excitement and say, heck let’s do it!
So you get tasked with bringing the idea to the client.
Which is great, because you really really really love meetings just so much!
Halfway through the meeting, you realise the client has no idea what a hashtag even is.
So you go back to Hashtags 101.
Yep, now they’ve got it.
At least, that’s what they’re saying.
But they’re on board with the idea.
So you head back to the office and enter the planning phase.
The team sits down and realises that no one has actually thought this far ahead.
No one even has an idea for a hashtag either.
Finally, after a long sleepless night of brainstorming, you come up with the perfect hashtag…
…or, you know, at least a hashtag everyone can agree on.
It’s time to present the campaign to the client…
…and they’re impressed and give you the go-ahead.
The campaign starts.
Expectations are perhaps rather high.
Unfortunately, the first contribution to the campaign comes from a troll.
Apart from that, not much is happening.
The client is decidedly not happy with you.
Even though you’re trying to save what you can…
…deep down, you know you’ve messed up,…
…and you walk back to the office, defeated.
Obviously, some blame is being thrown around,…
…but ultimately everyone agrees to never talk about the whole thing ever again.
And the next time some unsuspecting new person at the agency innocently mentions the words “hashtag campaign”…
…the room empties magically.
Want to do better?
If you want to make sure your next hashtag campaign runs a lot smoother than this, check out our Ultimate Hashtag Campaign Playbook!