How to Create a Hashtag Feed: A Step-by-Step Guide

Learn How to Create and Embed a Hashtag Feed

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Photo of a desk with a hashtag drawn on a post-it.

Hashtags are one of the most powerful tools for social media marketers and content creators. They allow you to categorize your content, increase its visibility, and reach new audiences. In this article, we’ll show you how to create and embed a hashtag feed.

What is a hashtag feed?

Before we discuss how to create a hashtag feed, let’s first understand what hashtags are and why they’re so important. A hashtag is a keyword or phrase preceded by the pound symbol (#), such as #SocialMedia, #Content, or #HowTo. When you use a hashtag in a post, it becomes a clickable link that leads to a feed of all the other posts that use the same hashtag.

Hashtags serve several purposes:

  • They make your content discoverable: Hashtags make it easier for people to find your content by searching for keywords related to your niche or industry.
  • They increase engagement: Posts that use hashtags tend to get more likes, comments, and shares than those that don’t.
  • They help you reach new audiences: By using relevant hashtags, you can expose your content to people who may not be following you yet.
  • They make it easier to track your performance: You can use a hashtag tracking tool to measure the performance of your hashtags and see which ones resonate with your audience.

A hashtag feed is a stream of social media posts tagged with a specific hashtag. This allows users to easily discover and follow conversations, trends, and topics of interest. For instance, if you search for or click on a specific hashtag, you’ll be presented with a feed containing all the posts from various users who have used that hashtag in their content.

Create a hashtag feed that gets auto updates from your favorite platforms

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The Walls.io hashtag feed

Hashtag feeds by Walls.io are commonly used for various purposes, such as following events, discussions, campaigns, or trends. They provide a way for users to engage with a wider community and participate in conversations around specific themes, making it easier to find and connect with like-minded individuals on social media, microsites, event platforms, etc.

Choosing the right hashtag

The first step in creating a hashtag feed is to choose the right hashtag. Here are our trusted rules for creating one:

Relevant Ensure your chosen hashtag is relevant to your brand or content. For example, if you’re a food blogger, you might use hashtags like #foodie+(your region).

Short: Try to keep it below 10 characters, but when in doubt go for a longer but understandable hashtag rather than an acronym no one will get. And decide on only one hashtag for your feed. A combination of different hashtags will only confuse people.

Unique: Make sure the hashtag you choose is unique. You don’t want to confuse your followers or compete with other brands using the same hashtag.

The 3 rules of choosing a hashtag: Short, Relevant, unique.

You can use tools like Hashtagify, RiteTag, or Keyhole to find the right hashtag. These tools allow you to search for hashtags, see how many times they’ve been used, and find related hashtags you might want to use.

Setting up your hashtag feed

Once you’ve chosen the right hashtag, it’s time to set up your hashtag feed.

How to embed an Instagram hashtag feed on your website

Instagram is one of the best platforms for creating a hashtag feed. To set up a hashtag feed from Instagram, follow these steps:

1. Create your Walls.io accountThen go to Settings and choose the basic features of your feed, such as title and URL. 

Basics tab on the Settings section of a social wall. Title and URL are called My Instagram feed.

Basics tab on the Settings section of a social wall. Title and URL are called My Instagram feed.

2. Choose your Instagram account as a “Source.” In Sources, add the URL or name of your Instagram account. Note that only business accounts can be linked to a wall. If you don’t have a business account, read how to turn your personal account into a business one. Or, watch the video explanation on how to do it.

Sources tab in the Settings setion of a social wall.
Image showing a video which shows how to switch to a Business Instagram account.

After turning your Instagram account into a Business account, click on connect. This will redirect you to Facebook, where you will select the account and page connected to your Instagram account and give permission to Walls.io to collect content.

Facebook pop-up asking for permission to access Instagram Business account.

After connecting Facebook, write your account’s handle or link and choose if you want to pull content from your profile or a hashtag. Additionally, you can add filters to further narrow down your content.  

embed your hashtag feed on your website instructions: this image shows a text box to enter Instagram name and then click on add button.

Finally, click Add. And that’s it. You connected your Instagram to your wall.

3. Copy and paste your Instagram hashtag feed code snippet. Navigate to the Embed & Display section of your Walls.io dashboard and grab the embed code. JavaScript is generally the preferred method as it gives you more features. But iframe is a great option, especially as not all website builders or apps will let you use JavaScript.

Then go to your website and paste the snippet where you want the hashtag feed to appear. The Instagram hashtag feed will automatically fetch all the content you publish on your Instagram account. 

How to embed a hashtag feed on a website example using the Walls.io Fluid theme. A social feed with dog photos.

How to embed an X (Twitter) hashtag feed on your website

Twitter is another popular platform for creating a hashtag feed. To set up a hashtag feed on Twitter, follow these steps:

1. First of all, set up your Walls.io account. If you need a hand with adding X (Twitter) content, here’s how to add X (Twitter) as a source. Then go to Settings and choose the basic features of your feed, such as title and URL. 

2. Choose your X (Twitter) account as a source.

Sources tab in the Settings setion of a social wall.

Walls.io Sources Dashboard, where you can pick your content source.

3. Copy and paste your X (Twitter) hashtag feed code snippet. Navigate to the Embed & Display section of your Walls.io dashboard and grab the embed code. JavaScript is generally the preferred method as it gives you more features. But iframe is a great option, especially as not all website builders or apps will let you use JavaScript.

Then go to your website and paste the snippet where you want the hashtag feed to appear. The X (Twitter) hashtag feed will automatically fetch all the content you publish on your X (Twitter) account. 

Create a feed that gets auto updates from X (Twitter)!

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Hashtag feed examples

Now that you know how to create and embed a hashtag feed on a website, here’s some inspo on different tactics to engage your audience. 

A hashtag feed for donations

To celebrate its 25th anniversary, Life is Good ran a hashtag campaign for donations. For every post using the hashtag #SomethingGood, the company donated $1 to the Life is Good Kids Foundation. $1 million was raised over the course of the campaign.

Posts from the campaign were displayed on a Walls.io social wall, which was embedded on the campaign website. Users could take part via Twitter, Instagram, and an upload form that sent posts straight to the social wall as native posts.

Screenshot of a Facebook Post encouraging users to share #SomethingGood
Source: Facebook

A hashtag feed for employee and customer engagement

METRO combined its Own Business Day event with a global hashtag campaign — and not just any global campaign, but a social media campaign with both an internal and an external phase.

On October 11, METRO Cash & Carry organized Own Business Day, an event to support local business owners in 25 countries. The company paired the event with a global hashtag campaign. The #ownie campaign first focused on METRO’s own employees, before activating METRO’s customers and the public in a second phase.

The key visual for METRO?s Own Business Day 2016

A hashtag feed for retail

social media hashtag campaign by NatureFresh called #KidsInTheKitchen aims to get families to cook together and children to eat more vegetables. They collected tons of user-generated content on a social wall.

The #KidsInTheKitchen campaign is connected to a guide for parents to help them make vegetables more interesting to their kids. Notably, the guide is based on the user-generated content collected during the run of the hashtag campaign. Released as an eBook on the NatureFresh™ Farms website, it features advice, tips and recipes contributed by users during the campaign.

Screenshot of the landing page for the Kids In The Kitchen campaign on the NatureFresh™ Farms website. The heading says “Explore Our Gallery Of #KidsInTheKitchen Inspiration” above the embedded social wall.