Embedding an X (Twitter) feed on your website can enhance user engagement, provide dynamic content, and keep visitors up-to-date with your latest updates and conversations. In this guide, we’ll walk you through how to embed an X (Twitter) feed on your website and showcase some remarkable examples from brands worldwide.
Why embed an X (Twitter) feed on your website?
- Real-time updates: A live X (Twitter) feed allows website visitors to see your latest tweets, retweets, and interactions without needing to leave your site. This keeps your content fresh and relevant.
- Increased engagement: By showcasing real interactions and conversations, you can engage your audience more dynamically than with static content alone.
- Showcasing brand personality: Your feed gives visitors a glimpse into your brand’s personality, voice, and style, helping you build a more authentic connection.
- Social proof: Displaying your active X (Twitter) presence on your website can serve as social proof of your online credibility and influence.
- Repurpose your content: You invest much time creating content for your X (Twitter) brand profile. So why not repurpose that content and share it elsewhere too? A X (Twitter) embed lets you display all the content from your profile on your website. Every new post published on your company’s profile will be automatically added to the X (Twitter) feed embed. You can further curate the embed with selected posts.
How to embed an X (Twitter) feed on your website?
1. Create your X (Twitter) feed
First of all, set up your Walls.io account. Don’t worry; it’s straightforward and takes less than 5 minutes, including adapting the design. If you need a hand with adding X (Twitter) content, here’s how to add X (Twitter) as a source.
2. Get the code snippet you need to embed your X (Twitter) feed
3. Embed the X (Twitter) feed on your website and forget about it
The feed will automatically fetch all the posts published on an X (Twitter) profile, list or with a keyword or hashtag defined by you. If you’d like only to display some posts, you have complete control over the feed’s content.
Create a feed that gets auto updates from X (Twitter)!
Great for brands that care about user privacy and security. This solution doesn’t load any 3rd-party widgets or services and complies with EU & US/Californian data protection laws (GDPR and CCPA).
The types of X (Twitter) content that you can embed in a feed
Walls.io collects content from multiple social platforms, including X (Twitter). For each social network, you can add various sources.
Here are the content types that you can add:
Examples of brands using X (Twitter) feeds on their websites
AbbVie Inc., an American pharmaceutical company ranked 6th on the list of largest biomedical companies by revenue, uses a Twitter live feed in the news section of their website. It’s an easy way for them to keep the page up to date without updating the website every time they have news to share.
The University of Miami
Thousands of universities worldwide are using social media to engage with their students. They use social media walls like Walls.io to embed long-term custom social feeds on their websites. Social media feed embeds are an excellent place for providing information about the university, giving people an insight into what’s happening, attracting new students, and creating a connection between students, staff, alums, visitors, etc.
University of Miami Health System embedded a social media feed on their website as part of the communications hub page.
REELZ uses social feeds embedded on the live stream website of their hit original series, On Patrol: Live to engage the audience, amplify the show’s impact, and connect with viewers. With over 80K brand & user-generated posts collected, the social walls foster a sense of community, expand the show’s reach through online conversations, and enhance the overall visibility and impact of the series.
Curious – Future Insight™ Conference
The Curious – Future Insight™ Conference brings together some of the world’s brightest scientists and most accomplished innovators to present their work and explore the future of science and technology. They have a Twitter feed embedded on their event website, offering updates about the upcoming event. This is an excellent example of using social media to communicate and bring your audience together before the event.
⭐ Related: The Ultimate Guide to Attendee Engagement
The Evangelical Church in Germany
The Evangelical Church in Germany (EKD) created the hashtag #EKDigital, encouraging people to share their opinion on church and digitalization. They collect all the feedback using a Twitter wall on their landing page.
⭐ Related: Social Media for Churches
Mix curated X (Twitter) content with content from many other social media platforms and custom content created by your brand.
How to embed an X (Twitter) feed on my internal wiki?
To embed an X (Twitter) feed on your internal wiki, sign-up for a free Walls.io trial. Then, set up your feed by connecting your page to Walls.io. This tutorial explains the setup process in more detail. Here’s an example of how to embed it on a notion wiki. Just add a new block and choose embed from the block types available:
Enter the URL of your wall (f.e. https://my.walls.io/starbucks) and click the “Embed link” button:
That’s it! You can now customize the size of your social media embed by dragging the handlebars.
If using a Microsoft Sharepoint wiki, read this guide on embedding your X (Twitter) feed on Microsoft SharePoint.
Will embedding an X (Twitter) feed improve my SEO rankings?
The short answer is: yes, it can potentially improve your rankings. Search engines use the time spent on site metric as a ranking factor since dwell time equals audience engagement – and that can only mean you have great content on your page. The longer the dwell time, the more likely your visitors are to take action. Brands use X (Twitter) feeds to drive user engagement, keep website visitors around, and skyrocket conversion and click-through rates.
On which platforms can I embed an X (Twitter) feed?
Here are a few guides for the most popular CMS tools, but bear in mind that it can work on any website, also if you have a custom-made solution:
- How to embed your X (Twitter) feed on Beaver Builder
- How to embed your X (Twitter) feed on BigCommerce
- How to embed your X (Twitter) feed on Elementor
- How to embed your X (Twitter) feed on Microsoft SharePoint
- How to embed your X (Twitter) feed on Notion
- How to embed your X (Twitter) feed using Shopify
- How to embed your X (Twitter) feed using Squarespace
- How to embed your X (Twitter) feed using Wix
- How to embed your X (Twitter) feed using Weebly
- How to embed your X (Twitter) feed using Jimdo
- How to embed your X (Twitter) feed using Webflow
- How to embed your X (Twitter) feed using WordPress
Can I embed content from other networks apart from X (Twitter)?
Of course, you can easily do that. Walls.io is a fully-fledged social wall. It aggregates content from 13+ sources. You can also allow your users to upload content directly to the wall with Direct Posts or integrate with more apps using Zapier.
Can I also embed the Walls.io X (Twitter) feed widget on my event platform?
Your feed will work great on all event platforms. To help you integrate your social wall more easily, we created a few guides for the most popular ones we also partner with. If you’re missing a guide, drop us a line in the chat.
- How to embed an X (Twitter) widget on 6connex
- How to embed an X (Twitter) widget on Bizzabo
- How to embed an X (Twitter) widget on Canapii
- How to embed an X (Twitter) widget on GEVME
- How to embed an X (Twitter) widget on Hopin
- How to embed an X (Twitter) widget on Hubilo
- How to embed an X (Twitter) widget on Splash
- How to embed an X (Twitter) widget on Swapcard
Can you moderate content from an X (Twitter) feed widget?
The Walls.io X (Twitter) widget allows you to select the content you want to display and hide the rest. The widget’s moderation features include the following:
- Language and keyword filters.
- Automated spam filtering for images and text.
- Unlimited moderators.
- Remote moderation from any device
How to add X (Twitter) Lists and Collections to your social feed?
Adding your X (Twitter) Lists and Collections to your social feed is as easy as adding any other source. Navigate to your sources and click on “add source.” Select X (Twitter) from the dropdown of sources. Then, like adding a hashtag or a profile as a source, select Collection or List and paste the URL into the text field.
You can even add words, phrases, or hashtags to filter the content from your List or Collections. In case you want even more control over the content shown on your wall.
Why is curated UGC great for your business?
User-generated content makes for great social proof. Collect the great things users say about your brand and then use that content to convince others to buy your products. Hashtag campaigns and social media walls are a great way to collect and display user-generated content intentionally.
You can also use a social feed to mix content you curated in an X (Twitter) Collection or a List with similar content from other social media platforms and native posts featuring your products, for example. You can then embed the social wall on your website, use it as a resource in a sales call or display it at an event.