When a multinational company embeds a LinkedIn feed on its careers page, it’s not just showcasing employee stories. They’re also potentially exposing visitors to dozens of third-party tracking cookies. As privacy laws like the CCPA and GDPR transform digital marketing, brands face a challenge: How can you take advantage of the engagement potential of a LinkedIn widget feed without jeopardizing user privacy or website performance?
Traditional LinkedIn widgets have hidden costs. Each time a visitor goes to a page with a widget from Instagram or LinkedIn, third-party scripts launch tracking pixels. These pixels collect data, slow down page loading times, and create compliance issues. For teams responsible for managing brand visibility, there is a tension between getting people to engage with the brand and doing what is ethical.
Cookie-less LinkedIn widgets solve this problem. Privacy-compliant platforms allow brands to collect and display LinkedIn content from users, run hashtag campaigns, and highlight community content. All of this can be done without third-party cookies or tracking scripts. In this post, we’ll look at how privacy-first LinkedIn widgets work, why they’re important for your brand, and how to use them successfully.
A LinkedIn widget without cookies is a display of a social wall that gathers content from LinkedIn. Unlike standard iframes or native social widgets, they don’t require third-party tracking cookies to load or function. These feeds are different from standard iframes or native social widgets. The latter use cookies from Meta, X (Twitter), or other platforms. Instead, social feeds without cookies use server-side content curation or privacy-compliant social media aggregation services.
Ready to embed a safe and cookie-less social feed?
How they work
Traditional embeds load content directly from social platforms. This means third-party cookies are set on your domain, tracking pixels fire automatically, multiple external scripts slow page load times, and you have limited control over what appears.
Cookie-less social media walls work differently. Content is gathered from social media platforms on the server. Only the necessary data is stored and shown. Third-party tracking scripts do not run on your site. You have full control over content curation and moderation.
⭐️ Related: Privacy-First Social Feeds: Cookie-less Embeds That Protect Your Brand
With Walls.io, embedding a LinkedIn widget on your website is super easy, no matter your tech skills. You copy and paste the JavaScript or iFrame code generated on your Walls.io dashboard to embed your LinkedIn feed anywhere on your website. Here’s how to do it:]
1. Create your Walls.io LinkedIn widget feed widget
First, set up your Walls.io account. Don’t worry; it’s free, straightforward, and takes less than 5 minutes, including adapting the design.
2. Define the content you want to collect
With Walls.io, you can collect content from LinkedIn keywords, hashtags, or company pages.
To aggregate content from company pages, you need to be an admin of those pages. With that permission, you can add your LinkedIn company page URL to the source dialogue. Walls.io will start collecting content from your company page automatically.
To aggregate content for specific LinkedIn hashtags or keywords, navigate to the sources and Keyword of Hashtag tab and add the ones you want to collect content for. In the example below, I would like to track all brand mentions for Walls.io and posts containing the #.
You could also build LinkedIn widgets on topics like #SocialMediaNews, marketing, or any other topic relevant to your website or business profile. The sky is the limit.
With the LinkedIn profile content embed feature, you can showcase your company’s leaders and important people at events and on your website.
You won’t have to remind your leaders and other important people in your company to use hashtags in their posts. Add individual profiles to your list of sources so that all their posts are automatically added to the social wall. You can even add a LinkedIn profile to a website page for your CEO, board members, or panelists. For conferences, you can create a curated feed that features keynote speakers and panelists before, during, and after the event.
3. Choose layouts and customize your feed
Walls.io offers layouts such as grid, carousel, and fluid. Choose a layout that matches your branding and adjust width and height before generating your code; some tools let you add call‑to‑action buttons and customize colors and typography.
4. Get the code snippet you need to embed your LinkedIn feed
Navigate to the Embed & Display section of your Walls.io dashboard and grab the embed code. JavaScript is generally the preferred method as it gives you more features. However, iframe is a great option, especially as not all website builders or apps allow you to use JavaScript.
5. Set up content moderation
Before content goes live, ensure it aligns with your brand standards using AI-powered moderation tools. Options include AI Spam Filter (automatically blocks promotional spam and bot content), AI Sentiment Filter (flags negative or inappropriate content), manual moderation (review queue for final approval), keyword filters (block specific terms or phrases), and user blocklists (prevent specific accounts from appearing). Start with AI filters enabled and manual approval for the first few days, then automate more approvals while keeping filters active. Learn about moderation features.
6. Ensure security and compliance
Configure privacy and security settings to meet your organization’s requirements. Walls.io offers full GDPR and CCPA compliance built-in, two-factor authentication (2FA) for account access, opt-out mechanisms for users who want content removed, zero third-party trackers or cookies, data processing agreements available, and WCAG 2.1 accessibility compliance. Enterprise teams get role-based access controls, audit logs for content changes, SSO integration, and custom data retention policies. Review security features.
7. Add the LinkedIn widget feed code to your website
Embedding steps vary by platform. On WordPress, paste the iframe embed code into a text or HTML block in the editor or use the Walls.io WordPress Social Wall Plugin. On Shopify, open the theme editor, select the section where you want the feed, and paste the code. In Elementor, drag an HTML widget onto your page and paste the code. For static HTML sites, select the “embed on webpage” option when generating your code, set dimensions, and paste it into your HTML.
The feed will automatically fetch all the posts you publish on your LinkedIn page or public posts added with the hashtag you published. If you’d like only to display some posts, you have complete control over the widget’s content.
How to embed a single post natively
If you don’t need an automated solution and just need to embed one post occasionally, LinkedIn offers a built‑in way to embed individual posts. On desktop, open the post you want, click the three‑dot “More” menu, choose Embed this post, select a format (compact, full post, or video-only), and copy the code. Only posts marked public can be embedded; multi‑photo posts and reposts aren’t supported, and if the author deletes the post, the embed disappears.
Pros and cons
- Pros: free and quick; no additional tools required; good for occasional highlights.
- Cons: only public single posts are embeddable; multi‑photo and reposts aren’t supported; manual updates are required.
LinkedIn widget feed on website examples
Here are a few real-life examples of international websites using Walls.io LinkedIn feed embeds on their marketing websites, careers pages, or intranet solutions. Click on the source links below the images to see the LinkedIn feed embeds live on the websites.
1. Trumpf
⭐️ Related: How To Embed a LinkedIn Feed on Website
2. Stäubli Group
3. Thalia.de
Third-party cookies are disappearing. Privacy regulations are becoming more common around the world. People’s expectations for data protection are getting higher. If a brand doesn’t add a privacy-first LinkedIn widget feed right away, they’ll have to deal with broken embeds and outdated strategies.
Try it for free and set up a LinkedIn widget that keeps your information private.