Recruiting candidates through social platforms has become a common practice by many companies. Since 86% of all job applicants are using social media for their job search, it makes sense to level up your social media recruiting efforts.
At this point, having a social media presence is crucial for any company. Of course, you want to attract customers, but also potential candidates. Therefore, adopting a social media recruiting strategy that includes a social wall like the examples below could benefit your business.
Let’s look at 8 social recruiting examples from companies that use social media and a social wall to attract candidates.
Capgemini, a French multinational tech company with over 270k employees in over 50 countries, strives at social recruiting. They created a social media series called Her Story that focuses on sharing stories from female employees.
These stories show how Capgemini cares about women breaking the glass ceiling. The series is valuable for both the company and for candidates, as it confers a healthy company culture which encourages diverse candidates to apply for open positions.
Attract candidates with a social wall!
Before applying to work here at Walls.io, I tested the waters by inspecting the company’s social channels. Having found what I was looking for — social proof of a healthy work environment — I was convinced the job would be a good fit for me.
cap hpi gives candidates a peek through their window by displaying a social feed on their careers page. They embedded a social media wall that collects the latest social media content from their profiles.
So every time a potential employee visits their website, they get a glimpse of what the company is up to.
Let candidates peek through your window
3. Volksbanken Raiffeisenbanken: celebrate trainees’ achievements
Volksbanken Raiffeisenbanken seeks to encourage more young adults to join their trainee program. Their strategy to achieve this consists of celebrating their trainee’s achievements on a social wall.
This feed collects content tagged with the bank’s hashtag #WirSindNext (#WeAreNext) and displays stories about how trainees started working at the bank, plus some tips for the application process.
Additionally, they also showcase content related to their trainee program. For example, the image below shows one post (in the middle) making a comparison of the similarities between a school’s and the bank’s facilities.
4. Deutsche Bank: showcase success stories
Deutsche Bank offers a dual education system in which people combine an apprenticeship at the bank with a Bachelor program. The bank created a social wall to showcase student’s stories and to celebrate their success as they approach graduation day.
The feed is embedded on the bank’s careers page for other people to see and feel inspired to enrol in the program.
5. NHS: inspire the next generation to pursue a career
At the beginning of 2016, NHS Employers in the UK launched a hashtag campaign to rejuvenate the NHS workforce. Only 6% of people employed by the NHS at that point were under 24.
The campaign, run with the hashtag #NHSwhereistarted, asked people who had first entered the workforce via the NHS to share how they got started to inspire the next generation to pursue a career with the national healthcare provider.
The basic idea of the campaign was to share a photo of one’s first day at the NHS and nominate two other people to share their own “first day”. As a result, NHS staff of all kinds ended up sharing their career paths.
By letting active NHS employees tell their stories of starting out and success, the NHS could position themselves as an employer people are happy to work for.
Soon, the hashtag was picked up by hospitals tweeting out job offers as well. Furthermore, the campaign was nominated for a Health Business Awards 2016.
Organisations are also using hashtags to push career options for a specific industry and geographical area or to pool job offers from different companies in one place.
We Are Tech North, an initiative working on boosting the digital tech scene in the North of England, used Walls.io to set up a social media wall at Silicon Milkroundabout, a tech job fair in London.
Any companies posting with the hashtag #NorthernTechJob in their job postings on social media were automatically featured on a social media wall at the venue, allowing job seekers to scout for potential openings and immediately interact with companies they were interested in.
Post job openings on a social wall
7. BearingPoint: involve employees in a philanthropic campaign
We’ve talked about strategies to attract new candidates for your company, but keeping the talent in-house is equally essential. BearingPoint is an excellent example of engaging employees through social media while doing good for the community.
To celebrate ten years of success, the BearingPoint marketing team devised a hashtag campaign focusing on Corporate Social Responsibility, asking employees to show their communities they cared for ten days.
The campaign called 10 Days of Caring was originally planned for September and October 2019 but ended up carrying over into December as some of the BearingPoint country offices continued to organise campaign activities.
They integrated a social wall into their intranet. So, each day, whenever someone logged on, they saw all of the updates on the social wall. They also embedded the wall into their website and promoted that link on social media. So anyone external who wanted to see 10 Days of Caring, could get an update.
8. Scout24: grab the attention of potential employees
A best practice example for a sustainable social media recruiting strategy is Scout24, Germany’s leading online platform for residential and commercial real estate. Scout24’s social recruiting strategy is designed to attract talent and win them over before they even submit their application.
90% of professionals research a company’s culture and values before accepting a role. Take advantage of that and tell your own story instead of letting others tell it for you.
Let potential applicants peek behind the curtains of your company by sharing your values, benefits and social proof of a healthy work environment through a social wall, just like Scout 24 does.
Connect with candidates using a social wall. Use it to share information and present your company values. Encourage your employees to post content that creates trust in your company, and utilise this compelling user-generated content on your social wall.
Aggregate content from hashtags, profiles and pages and select the posts you want to display. Then, curate your content and display it on a social wall on your website, microsite, or real-life screen.