Managing multiple social media brand profiles is no easy feat.
The social media landscape is more demanding than ever in terms of users’ desire for more personalization and interaction with their favorite brands.
Oversaturated social media feeds make this task even more challenging due to so many different brands vying for people’s attention every day.
It takes pizzazz to stand out from the crowd. Luckily, inspiration can be found everywhere.
From hopping on the bandwagon by using a trending TikTok sound to surprising your followers with a giveaway, here are seven social media content ideas to keep your brand’s feed fresh!
Content repurposing is every social media manager’s favorite hack when choosing what to publish. You can easily pinpoint which posts might be good candidates for repurposing by taking a look at your analytics.
Recycling a post that garnered lots of engagement some time ago can be as easy as changing up the format, e.g., turning a blog post into a colorful infographic that can be easily shared on socials. You can also simply add something new to the narrative, like a recent review of an old product you previously advertised, to help keep relevant conversations going.
Engage visitors with social media content embedded on your website
People who were there for the original post will have a chance to revisit it and be reminded why it was great in the first place, whereas new users will get a chance to see it for the first time. Repurposing content can increase your online presence while enhancing your engagement and saving you time.
When using different channels to run a social media campaign, it is useful to create social media marketing reports to have an overview on success for each platform. Posts that had increased engagement on LinkedIn can be good to recycle there, but might not be the best choice on Facebook.
⭐ Related: How to Embed a LinkedIn Feed on a Website
#2 Make Use of Live Videos
When in doubt, go live.
With the recent rise of TikTok and Instagram Lives, many brands are using live streaming as a great way to connect with their audiences and keep their channels lively and fresh.
Hosting frequent live sessions is a great social media content idea that can up your engagement rates and follower count through the simple fact that people like to see the faces behind their favorite brands. It adds a human touch and authenticity—two qualities that are highly in demand in today’s digital context.
Choose a person from your team who’s great in front of the camera and have them talk about your products, answer questions on the fly, or discuss new arrivals. To pique users’ interest even further, offer discounts or special offers when they tune into your live streams.
#3 Host a Giveaway
Everyone likes a good giveaway. Even if the odds of winning something are small, giveaways are a fantastic way to spread the word about your brand, increase your follower count, and drive more daily traffic to your channels as people check in for updates.
The rules can be as simple as getting followers to like and comment on the giveaway post to be entered. Not only does this drastically increase your engagement rates, it also makes your social media feed a more exciting place to be.
⭐ Related: Live Polling for Giveaways
To make it easier to spread the word about a giveaway, use a dynamic QR code generator to include on your website and other relevant profiles. This method allows people to scan the code and be redirected to the post in question straight away.
Once they’re there, your platform will inspire new and old users alike to scroll through your other posts and engage with them as well. It’s a win-win situation all around.
Plan your giveaway on a social wall
#4 Use Trending Topics or Sounds
Many brands have recently adopted a more Gen Z-friendly approach to their online behavior. Some examples include using internet lingo in posts and replies, writing everything in lowercase letters, and using trending sounds or memes to promote their products or brand.
Try opening up the TikTok or Instagram app and scrolling through some trending videos. Once you find a sound and format you can match to your brand in some way, don’t hesitate to hop on the bandwagon.
You can use a professional video editor to make the final product look more polished, or simply go the content creator route and film yourself or somebody on your team using the selfie camera, edit the video in the app, and post it as is.
Even though this strategy has become widely used, users are pleasantly surprised when they see a brand doing something down-to-earth or funny. And as we’ve previously mentioned, keeping your brand fresh is all about being authentic and connecting with your audience on a more personal level.
However, be careful not to overdo it—there is a fine line between doing it right and becoming the “how do you do, fellow kids?” old man meme.
Confidently promote your brand by sharing positive product reviews and glowing testimonials you’ve recently received on social media.
Product reviews are neat additions to your social media feed that are a valuable endorsement of your brand. Apart from reminding people what your brand is really about, sharing product reviews allows you to highlight your customer care culture.
E-commerce and similar brands can encourage users to post about their experiences by emailing them after a successful purchase and letting them know which handles to mention. This approach makes it easier for you as a brand to track positive feedback on your socials and repost or retweet them.
#6 Make Use of Curated Content
Content curation can significantly supplement your brand’s social media marketing strategy. Done right, it shows your audience that you aim to provide not only them with information about your products and activities but also interesting, educational, and other relevant content from the same niche.
While posting original material to your social media feeds should be your priority, utilizing curated content can help elevate and diversify your content calendar and help keep things interesting.
Audiences will welcome your efforts in saving them the hassle of searching for and sifting through different sources on their own. Because of this, curated content is a terrific method to increase website traffic, grow your following, and establish your brand as trustworthy and up-to-date.
Collect UGC on a social wall
#7 Tease New Content or Products
Finally, nothing is more appealing to consumers than the promise of new and exciting developments. Whether it’s a new product line, an educational web series, or interactive workshops on your brand’s area of expertise, teaser posts and sneak peeks will keep your social media feeds popping.
Next time you’re planning to launch anything new, make it a point to tease your audiences on social media about it.
To make sure you’re staying on top of your teaser game and not accidentally spoiling anything ahead of time, planning social media content ideas is key. Prepare all of your visual materials and accompanying captions, hashtags, or descriptions, funnel them into your scheduling tool, choose the dates that you wish to publish specific posts on, and you’ll be good to go.