5 Social Media Tools Every Marketer Should Know

Boost Your Game with These 5 Social Media Tools

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Two women standing in front of a white board planning a social media calendar.

Social media has become an integral part of our personal and professional lives. In the business world, it has emerged as a powerful platform for brand promotion, customer engagement, and driving business growth. However, managing multiple social media accounts, creating and scheduling content, and analyzing performance can be overwhelming without the right social media tools.

Social media tools offer a range of functionalities that streamline and enhance the social media management process. From scheduling posts to analyzing metrics, they provide valuable insights and help optimize social media strategies. By leveraging these tools, professionals in the social media industry can save time, increase productivity, and achieve better results.

In this article, we will explore 5 essential tools that every social media professional should consider incorporating into their toolkit. These tools have been carefully selected based on their popularity, features, and usefulness in the industry.

Whether you’re a social media manager, a marketer, or a business owner looking to enhance your social media presence, this listicle will provide valuable insights and recommendations.

Social media tool for management: Hubspot

HubSpot is a comprehensive social media management platform that offers a wide range of features to streamline and optimize your social media strategy. With HubSpot, you can manage multiple social media accounts, schedule posts in advance, and engage with your audience effectively. The tool provides a user-friendly interface and integrates seamlessly with other HubSpot marketing tools, making it a popular choice among social media professionals.

Key features of HubSpot include social media scheduling, content calendar management, social monitoring, analytics and reporting, and team collaboration. It also offers powerful automation capabilities, allowing you to automate repetitive tasks and save valuable time.

HubSpot offers several benefits for social media management.

  • Its intuitive interface ensures easy navigation and efficient platform usage.
  • The scheduling feature enables the planning and scheduling of social media posts in advance, ensuring a consistent content strategy.
  • In-depth analytics and reporting provide insights into campaign success for data-driven decision-making.
  • The social monitoring feature tracks mentions, comments, and engagements across platforms, facilitating timely responses.
  • Collaboration tools enhance teamwork and productivity by enabling seamless coordination among team members.

In sum, HubSpot empowers effective social media management through its user-friendly interface, scheduling capabilities, analytics, monitoring features, and collaboration social media tools.

Screenshot of Hubspot's social media analytics.

Content creation and editing tool: InVideo

InVideo is a versatile online video editor that empowers social media professionals to create engaging video content quickly and easily. Whether you’re a beginner or an experienced video editor, InVideo offers a user-friendly interface and a wide range of features to bring your social media visuals to life.

Key features of InVideo include a vast library of pre-designed templates, customizable graphics and animations, text-to-video capabilities, and a comprehensive media library. The tool also offers advanced editing options such as trimming, cropping, and adding audio tracks to enhance your videos. With InVideo, you can create eye-catching videos for various social media platforms, including Instagram, Facebook, YouTube, and more.

A person holding a laptop, head is not visible only arms and torso. The laptop shows the homepage of InVideo, a social media tool.

InVideo offers numerous benefits for social media management.

  • Its online platform eliminates the need for complex video editing software, saving time and resources.
  • The extensive template library provides professionally designed templates that can be customized to match your brand’s aesthetics and messaging, ensuring a visually appealing social media presence.
  • With text-to-video capabilities, you can convert blog posts, quotes, or any text content into engaging video formats, repurposing existing content for social media platforms.
  • Its media library offers a vast collection of stock photos, videos, and audio tracks, enhancing videos with high-quality visuals and sound effects without requiring additional resources.

InVideo empowers social media professionals with a convenient and efficient video editing solution.

⭐ Related: 3 Brands Share Why They Embed TikTok Videos on Their Social Wall

Social media advertising and management tool: Google Ads

Google Ads is a powerful advertising platform that extends beyond search engine marketing and includes robust social media advertising capabilities. With Google Ads, you can create and manage highly targeted social media campaigns across popular platforms like YouTube, Gmail, and the Google Display Network.

Key features of Google Ads for social media management include audience targeting options, campaign customization, ad performance tracking, and budget control. The platform provides comprehensive analytics and reporting tools to measure the effectiveness of your social media campaigns and make data-driven optimizations.

  • Using Google Ads for social media management provides access to a vast user network, enabling you to reach a broader audience across multiple platforms.
  • The robust audience targeting options let you define your target audience based on demographics, interests, and online behavior, ensuring your ads reach the most relevant users.
  • Customize your campaigns with visually appealing ad formats aligned with your brand’s messaging. Advanced tracking and reporting capabilities allow real-time monitoring of metrics like impressions, clicks, conversions, and return on ad spend (ROAS).
  • Flexible budget control options empower you to set and adjust daily or campaign-level budgets, maintaining control over ad spend and resource allocation.

Social media aggregator and hashtag tracker tool: Walls.io

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Walls.io is a powerful social media aggregator and hashtag tracker tool that revolutionizes the way businesses and individuals engage with their online audience. With Walls.io, users can effortlessly collect and display social media posts from various platforms such as Twitter, Instagram, Facebook, and more, all in one centralized location. This innovative tool enables users to curate dynamic and interactive social media walls that showcase real-time content related to a specific topic, event, or brand.

A Walls.io website embed displaying four different social media posts from Walls.io's Twitter, YouTube and Direct Posts. (social media tools)
A Walls.io website embed in action.

Walls.io goes beyond simple aggregation by providing advanced hashtag tracking capabilities. Users can monitor and track the performance of specific hashtags across different social media platforms, gaining valuable insights into the reach and engagement of their campaigns. This feature empowers businesses to measure the effectiveness of their social media strategies and adjust their approach accordingly. With its user-friendly interface and robust features, Walls.io is the go-to solution for individuals and organizations looking to harness the power of social media to connect, engage, and grow their online presence.

⭐ Related: A Thorough Guide to Hashtag Aggregators

Features unique to social media tool Walls.io:

  • Direct Posts: Let people post content without having to use social media.
  • Social Media Aggregation: Collect content from social media and display it anywhere.
  • Polls: Gather feedback from your audience.
  • Photo Booth: Generate branded photos from your audience.
  • Lead Generation: Collect leads and user-generated content in one go.
  • Reactions: Allow visitors to engage with posts by reacting to content.
  • Pin to Top: Pin important posts at the top of your social wall.
  • Website Widget: Show reviews and keep visitors updated.
  • Custom Design: Personalize your feed design to match your brand’s identity.
  • Call-to-Action Buttons: Convert viewers into buyers of your product.

Analytics and reporting tool: Google Analytics

Google Analytics is a powerful web analytics tool that provides comprehensive insights into website and app performance. While primarily used for website analytics, Google Analytics also offers valuable features for social media management. By integrating your social media accounts with Google Analytics, you can track and analyze the effectiveness of your social media campaigns, understand user behavior, and measure the impact of social media on website traffic and conversions.

Key features of Google Analytics for social media management include social media tracking, goal tracking, conversion attribution, and audience segmentation. The platform allows you to identify which social media platforms are driving the most traffic, track conversions from social media, and gain insights into audience demographics and behavior.

Google Analytics offers several benefits for social media management. It provides a comprehensive view of your social media efforts, allowing measurement of their impact on website traffic, engagement, and conversions. This data helps optimize social media strategy by identifying effective platforms and campaigns. The goal-tracking feature sets objectives for campaigns, tracking their performance and facilitating data-driven decision-making. Conversion attribution attributes conversions to specific social media channels, providing insights into the customer journey. Audience segmentation enables analysis of demographics, interests, and behavior, guiding content creation, audience targeting, and overall social media strategy. Google Analytics empowers informed decision-making and optimization of social media efforts.


In conclusion, the use of social media management tools has become essential in the social media industry. These tools streamline and optimize various aspects of social media management, saving time, increasing productivity, and improving results. From scheduling posts to monitoring conversations, analyzing data, and creating engaging content, social media management tools offer a wide range of features and benefits. By incorporating these tools into their toolkit, social media professionals can effectively manage their accounts, engage with their audience, and achieve their marketing goals. Embracing the power of social media management tools is crucial for staying competitive and maximizing success in the ever-evolving world of social media.