Social Media Trends and Updates 2024

Your Monthly Fix of Social Media Trends

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Hi! My name is Ana, and I’m a social media junkie. I’m always posting and liking on Instagram, scrolling through TikTok, and pinning away on Pinterest. That’s why it’s my civil duty to keep you updated on all the latest social media trends, updates, and gossip.

Social media platforms have many changes happening throughout the year, and sometimes it’s hard to keep up with everything. Believe me, I know.

If you want to keep up with all the latest buzz in social town, make sure to bookmark this article and check on it whenever you want!

Social media trends and updates May 2024

YouTube’s AI idea generation

On May 3, 2024, YouTube introduced an experimental AI tool in Studio Desktop to aid creators in content generation. Available under Studio > Analytics > Research, this tool suggests personalized content ideas, fresh perspectives for videos, and ready-made outlines to enhance creative processes. It targets channels that publish in English, providing insights into audience preferences and new content opportunities. The tool is limited to a few creators, with plans for broader deployment pending further updates.

Related: How to Embed YouTube Shorts on Your Website

Instagram Stories stickers

Instagram introduced four new stickers for Stories to enhance user interaction and creativity. These include the “Add Your Music” sticker, which allows users to share music and engage with followers’ song choices; the “Frames” sticker, which offers a nostalgic photo-developing effect; the “Reveal” sticker, creating an interactive experience where content is uncovered through direct messages; and the “Cutouts” sticker, which lets users turn photos or videos into custom stickers for stories or reels. These features are designed to make sharing on Instagram Stories more engaging and personalized.

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Social media trends and updates April 2024

TikTok ban bill

The future of TikTok in the U.S. is increasingly uncertain following the enactment of new legislation that offers the app’s parent company, ByteDance, an ultimatum: sell TikTok to a U.S.-approved buyer or face a ban. Signed into law by President Joe Biden, the bill’s full effect might be delayed due to potential legal challenges by ByteDance and a lengthy judicial review process that could extend until at least 2026. The company has expressed intentions to fight the legislation, which it views as unconstitutional, particularly challenging the constraints on its powerful recommendation algorithm—a key asset that the Chinese government considers a national security asset. Meanwhile, potential U.S. buyers are interested, but political and regulatory hurdles could complicate any acquisition deals.

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Pinterest Summer Report

The Pinterest Summer 2024 Travel Report highlights emerging travel trends shaped by user interactions on the platform, underscoring a shift towards wellness, adventure, and solitude in travel preferences. With a substantial increase in searches related to “adventure activities” and “quiet life”, travelers are seeking experiences that offer both thrills and tranquility. Pinterest data shows significant growth in interest for activities such as luxury safaris, scuba diving, and hiking, as well as destinations that promise calm and solitude, like Okinawa and the English countryside. The report also notes the growing popularity of solo travel and intimate road trips among Gen Z, indicating a broader trend towards personalized and meaningful travel experiences.

⭐️ Related: 12 User-Generated Content Campaigns

LinkedIn verifies recruiters

LinkedIn has introduced a new verification badge feature for recruiters on its platform, aimed at combating recruitment scams and enhancing user trust. This initiative allows recruiters to verify their identity through LinkedIn Recruiter, mirroring the platform’s existing ID confirmation system for regular users. The introduction of this feature follows the successful launch of a free user verification process last year, which has significantly boosted user engagement and interaction. LinkedIn aims to provide an additional layer of authenticity with the verification badge, helping users distinguish between legitimate job offers and potential scams. This development is part of LinkedIn’s efforts to ensure a safer and more trustworthy user environment.

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YouTube’s shopping features

YouTube has introduced new shopping features to enhance the viewer and creator experience on its platform. Among the updates, “Shopping Collections” allows creators to curate products for their viewers, providing a personalized shopping experience. Additionally, the platform has launched an Affiliate Hub within the app, offering creators access to promotions, commission rates, and brand collaborations. These enhancements aim to streamline the shopping process on YouTube, making it more integrated and beneficial for both viewers and creators.

Related: How to Embed YouTube Shorts on Your Website

Social media trends and updates March 2024

LinkedIn Page Messaging

LinkedIn has introduced Pages Messaging, allowing organizations to directly communicate with members through an inbox. This feature enables members to initiate conversations with brands for various purposes, such as job inquiries or customer support, by clicking a “Message” button on the brand’s Page. Brands can manage conversations effectively by setting up different topics and are encouraged to promptly respond to messages to enhance customer experience.

X’s AI: Grok

Elon Musk announcing the acess to Grok to premium users on a tweet.
Source: X

X (Twitter) is broadening its strategy to attract more paying users by extending the availability of its Grok AI chatbot to all Premium subscribers, not just those enrolled in the higher-tier Premium+ package. Launched in November, Grok is X’s counterpart to ChatGPT, leveraging X’s post data for more timely and relevant responses. However, with under 1% of X’s user base subscribing to the Premium service, Grok’s reach and utility remain untested. This accessibility change, announced by Elon Musk, aims to provide broader insights into Grok’s value for X’s users.

Related: How to Embed an X (Twitter) Feed on Your Website

TikTok ban

A new bill introduced in the U.S. House of Representatives could lead to a ban on TikTok unless its Chinese parent company, ByteDance, divests its ownership. The bill aims to prevent software tied to U.S. adversaries from operating within the country and has garnered bipartisan support. Amidst this political maneuvering, TikTok has mobilized its user base to oppose the bill, emphasizing the potential infringement on free expression and the impact on businesses and creators. This development follows ongoing scrutiny over national security concerns related to the platform’s data privacy practices and its relationship with China.

TikTok’s photo-sharing app

TikTok is exploring the idea of a photo-sharing app, suggesting strategic diversification amidst potential bans in the U.S. This move could represent an effort by TikTok to broaden its service offerings and mitigate risks associated with its video-sharing platform’s controversies.

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Social media trends and updates February 2024

Instagram’s “Friend Map”

Instagram is confirmed to be developing a “Friend Map” feature, an opt-in service allowing users to see friends’ locations in real-time, akin to Snapchat’s Snap Map. This internal prototype aims to enhance user engagement by incorporating location-sharing options with end-to-end encryption, including a “Ghost Mode” for privacy. The feature also plans to integrate Instagram Notes on the map, providing a new way for users to communicate and share experiences.

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Threads’ in-app camera and drafts

The image displays two smartphone screens showcasing a social media app interface; the left screen shows a text box with the prompt "Tell me you're indecisive without telling me you're indecisive" above a 'New thread' button, while the right screen shows a saved draft of a post featuring an image with sparkly visual effects, indicating a draft post feature. The screens collectively highlight the app's new thread creation and draft saving functionalities.
Source: Threads

Threads, a Meta-owned platform, has started testing two highly requested features: an in-app camera shortcut and post drafts. This update aims to enhance user experience by simplifying content creation and saving, despite the current limitation of saving only one draft at a time.

Bluesky

An intro to Bluesky, from last year. The app is now available for everyone to join.

Bluesky is a decentralized social app envisioned by former Twitter CEO Jack Dorsey and developed in parallel with Twitter. The app has announced that it is now open for anyone to join, moving away from its previous invite-only model. This platform emphasizes user control over their social media experience, offering features like custom feeds, moderation tooling, and the ability to subscribe to various moderation services. Bluesky is designed to provide a familiar (looks exactly like Twitter/X) yet customizable user experience, where control isn’t dictated by a single company or opaque algorithms. Check out Bluesky’s announcement.

TikTok and Universal Music part ways

Universal Music Group (UMG) has withdrawn its music catalog from TikTok following a failure to reach a licensing agreement, impacting the availability of songs from artists like Taylor Swift, Drake, and Billie Eilish on the platform. This change affects both new and existing TikTok videos, with many now silenced due to copyright restrictions. The dispute centers around issues of artist compensation, AI protections, and platform safety, with UMG accusing TikTok of intimidation tactics and TikTok countering by labeling UMG as greedy. The conflict highlights TikTok’s growing influence in the music industry and raises concerns about the promotion of AI-generated music, an area where UMG has previously expressed legal concerns. Read more.

Related: How to Repost a TikTok

Social media trends and updates January 2024

X video calls

X (Twitter) has expanded Android users’ audio and video calling capabilities. This follows the feature’s iOS launch last October. The update allows X users to receive calls, but only X Premium subscribers can make them. The rollout is ongoing, and users may need to update their app to access the feature.

  • The feature is available in the app’s settings, where users can manage who can call them.
  • Outbound calling is exclusive to X Premium subscribers, a strategy to attract new subscribers as ad sales have faltered. Learn more.

Related: How to Embed an X (Twitter) Feed on Your Website

BeReal, RealPeople, RealBrands

BeReal has announced the global launch of two new features: RealPeople and RealBrands, set to launch on February 6th. This initiative introduces official accounts for celebrities and brands, allowing users to see unfiltered, behind-the-scenes moments of notable figures like actors, athletes, and musicians, as well as brands. The aim is to showcase these individuals and entities’ authentic, unscripted lives, providing a glimpse into their everyday moments. Learn more.

TL; DR

  • Official accounts will enable users to engage with celebrities and brands uniquely, including becoming a RealFan and interacting with their content.
  • The feature aligns with BeReal’s mission to create a more authentic world by showing that notable people and brands are like everyone else.
  • BeReal emphasizes that the platform will continue to prioritize friends and close connections.
  • Applications for RealBrand and RealPeople accounts are now open, with a selective approval process.

TikTok – 2024 Summer Games in Paris

A graph titled "The Summer Games conversation on TikTok," illustrating the number of views on TikTok relating to the Summer Games from April to September, with data sourced from TikTok internal data. The graph shows a significant spike in views during July, reaching 3.6 billion views at the time of the Opening Ceremony and slightly decreasing to 3.4 billion by the Closing Ceremony, followed by a sharp decline to 359 million views in September. Icons of smiling faces, a trophy, and ceremonial markers indicate the progression and highlights of the Games, emphasizing the peak engagement during the event.
Source: TikTok

TL;DR: Leverage TikTok’s diverse advertising strategies and community engagement to maximize brand impact during the Paris 2024 Summer Games and capitalize on the event’s extended global exposure.

Check out the official guide!

LinkedIn short-form video?

It’s still a maybe for short videos on LinkedIn. The app has launched a new feature called Daily, which offers personalized short videos for daily learning from experts. It’s being tested in the LinkedIn Learning app first, and they plan to add it to the LinkedIn feed later on. Learn more.

Graphic Design Trends 2024

From AI inspired images to quirky characters, this infographic shows what 2024 has in store for us in terms of graphic design.

An infographic showing the top 9 graphic design trends for 2024.
Source: Piktochart

Social media trends and updates December 2023

Threads enter the EU chat

Launched in the EU, Threads, Meta’s Twitter-like platform, is poised for significant growth. Previously delayed by EU regulations, it now complies with new policies. With Instagram’s 259 million EU users as a potential audience, Threads, already at 100 million monthly users, could see a 25% increase in its user base. Despite X’s larger user count, Threads’ rising communities, like NBA fans, indicate a growing presence. Meta’s focus on Threads, driven by its advertising potential, suggests a promising future for the app.

The TikTok vs. Reels battle


This image is a bar graph comparing the median video views for TikToks and Instagram Reels worldwide. It shows three categories labeled Short, Medium, and Long, with TikTok generally outperforming Instagram Reels in each category. The data is sourced from Emplifi, covering the range from May 1, 2023, to October 31, 2023, and is based on a sample of 1,305 Instagram and TikTok sister profiles.

Emplifi’s analysis shows Instagram Reels leading in video performance over Facebook and TikTok for global brands. Longer Instagram Reels significantly outperform shorter ones, indicating a shift in user engagement towards longer content. This trend aligns with broader industry data showing increased time spent on social videos. Despite their effectiveness, brands still favor Instagram Stories over Reels, highlighting an untapped opportunity in social media marketing strategies.

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Social media trends and updates November 2023

What are the top social trends for 2024?

Hootsuite published its latest social trends report, based on insights from over 4,200 marketers and 4,500 consumers, which highlights some of the key concerns and opportunities, emerging in the sector.

Here are some key takeaways:

  • The data indicates a projected increase in the utilization of artificial intelligence (AI) in 2024. This means there will be new chances to use AI in different ways, though some people are worried about telling the difference between what is real and what is made by AI. It’s really important for brands to be transparent if they are to maintain trust.
Source: Hootsuite Social Trends Report 2024
  • The report also brings insights into which platforms marketers are most confident in regarding positive return on their investment. Not surprisingly, LinkedIn is at the top of the list, while X (Twitter) took a major hit following all the changes that happened in 2023. Threads is not sufficiently used yet, so it’s difficult to draw conclusions yet, but I guess we’ll see next year.
Source: Hootsuite Social Trends Report 2024

ou can download the full report here.

What kind of content drives engagement on Threads?

Despite Meta’s Threads being in the initial phase of its development, they are working on engaging their early users and it’s interesting what works so far. Meta’s Marketing Director, Jacki Pimentel, shared some insights on this matter at the recent CreatorIQ Connect conference in Los Angeles. During her talk on Threads’ growth and evolution, Pimentel noted that conversation is key:

The content that’s working is conversation starters. We see a lot more engagement on Threads on content that’s a conversation starter. We are prompting people to respond, and we want people to respond.

Source: Business Insider

Engaging audiences through conversation starters, and encouraging them to voice their opinions on a variety of subjects has long been a staple across all social platforms. It’s a tried-and-true method that’s likely to spark vibrant interactions on Threads too.

Instagram’s new content creation tools

Meta has announced new updates to Instagram aimed at enhancing content creation and performance insights for creators. These updates include new editing tools for videos, additional text-to-speech voices, updated fonts and text styles, and the ability to create custom stickers from photos. Instagram is also introducing new photo filters and improved insights, including a new Reels metric called Replays and an interactive Retention Chart to better understand content performance. These features are designed to simplify the content creation process and provide creators with more tools to express their creativity and engage with their audience.

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TikTok’s streaming platform partnerships

TikTok has launched the ‘Add to Music App’ feature in partnership with major music streaming services like Amazon Music and Spotify. This feature allows users to save songs discovered on TikTok directly to their preferred music streaming service. It aims to bridge the gap between music discovery on TikTok and music consumption on streaming platforms. The feature appears as a button next to track names in TikTok videos, enabling easy saving of songs to a default playlist or a playlist of the user’s choice.

Related: How to Repost a TikTok

Social media trends and updates October 2023

YouTube Halloween Shorts

A clown filming themselves with a smartphone at a circus surrounded by pumpkins, skulls and gravestones.

YouTube is encouraging more engagement with its Shorts feature this Halloween season by sharing a list of 31 Halloween-themed Shorts ideas. These ideas range from recipe videos and makeup tutorials to AI-scripted clips. With Shorts currently generating over 50 billion daily views, YouTube sees this as an opportunity for creators and marketers alike to tap into trending topics. The platform also suggests using the hashtag #HalloweenWithShorts to better link to the Halloween event.

Related: How to Embed YouTube Shorts on Your Website

TikTok’s Halloween guide

title: Halloween on TikTok. A ghost next to the title.

TikTok is gearing up for Halloween by offering brands a new set of marketing insights and tips to drive in-app promotions. The platform provides an overview of Halloween engagement trends and highlights how small and medium-sized businesses can benefit from them. TikTok’s guide is particularly focused on working with creators and inspiring user-generated content (UGC) to drive participatory trends. The platform also shares a list of top Halloween hashtags, such as #halloween and #spookyseason, to guide marketing efforts.

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Meta’s new Reel features

Facebook and Instagram are supercharging their Reels ads with a slew of new features designed to boost user engagement and advertiser ROI. From swipeable Collection Ads that offer a deep dive into products, to Multi-destination Reels Carousel Ads that guide users to various product pages, the platforms are making online shopping a breeze. Add in the Advantage+ Creative Suite for automated, high-performing ad designs and new brand suitability filters, and you’ve got a recipe for ad success this AI-powered holiday season. Learn more here.

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Google’s social links

Google Business Profile is making it easier than ever to showcase your brand’s social media presence right where customers are searching for you. Whether it’s Facebook, Instagram, LinkedIn, Pinterest, TikTok, X (formerly Twitter), or YouTube, you can now add a direct link to each of these platforms on your Business Profile. Just head to your profile, click ‘Edit,’ and add your social media URLs in the designated fields. But keep an eye out—this feature is currently rolling out in select regions. So, if you’re looking to give your business a social boost, make sure to update your Google Business Profile today.

Social media trends and updates September 2023

Google vs. 🤝 TikTok

In a recent development reported by Business Insider, TikTok and Google are in the midst of exploring a groundbreaking partnership. This collaboration could involve the integration of Google search prompts, and potentially, in the future, even search results, directly into TikTok’s search stream. This strategic move highlights the ambition of both platforms to enhance content discoverability and user experience, further solidifying their presence in the digital landscape.

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YouTube’s newest creator tools

YouTube has introduced a comprehensive set of new tools and features aimed at empowering creators with enhanced content creation, collaboration, and monetization capabilities. These updates not only improve the overall user experience but also prioritize accessibility and safety, ensuring a more inclusive and secure platform for both creators and viewers. These are the tools:

  1. Dream Screen: Add AI-generated image or video backgrounds into YouTube Shorts with this experimental feature.
  2. YouTube Create: Polish videos from your phone with a new editing and production app.
  3. AI Insights: Get video ideas and outline suggestions based on what your audience is already watching on YouTube.
  4. Aloud: Easily create content in more languages with an automatic dubbing tool.
  5. Assistive Search in Creator Music: Find the perfect soundtrack for your video with this AI-assisted search tool.
A recap of the new tools. Learn more about them.

Related: How to Embed YouTube Shorts on Your Website

Reels tabs

In a recent development reported by Business Insider, TikTok and Google are in the midst of exploring a groundbreaking partnership. This collaboration could involve the integration of Google search prompts, and potentially, in the future, even search results, directly into TikTok’s search stream. This strategic move highlights the ambition of both platforms to enhance content discoverability and user experience, further solidifying their presence in the digital landscape.

Two vertical images of a phone displaying Reels videos. One image shows the Following feed, the other image shows the regular feed. (social media trends)
Source: Social Media Today

Instagram just rolled out an update to Reels, making it even more like TikTok.

Introducing the new “Following” feed within the Reels tab. This snazzy feature allows you to exclusively view Reels from the accounts you follow on the app. Up until now, Instagram only provided a single Reels feed, showcasing a mix of posts from your followed accounts and recommended clips. But guess what? Now, just like TikTok’s “For You” and “Following” streams, you have the power to focus solely on the latest videos from the accounts that matter to you.

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YouTube’s vertical lives

YouTube is currently in the midst of an experiment, and this time it involves a brand new full-screen viewing experience for vertical live streams on mobile devices.

This innovative vertical live experience comes packed with a scrollable live stream feed and user-friendly fan funding features. What’s more, creators now have the ability to go vertical on both mobile devices using the YouTube app and desktop streaming software. This means their vertical streams will be accessible to eligible viewers browsing through Shorts on the YouTube app.

Related: How to Embed YouTube Shorts on Your Website

Social media trends and updates August 2023

LinkedIn Newsletters

As more LinkedIn members join newsletters in the app, LinkedIn wants to improve its newsletter creation functionality. This will help connect with its growing audience directly.

LinkedIn heard your feedback: the newsletter creation process needed a makeover. That’s why LinkedIn redesigned the UI and added new features to help you customize your newsletters with ease.

Related: How to Embed a LinkedIn Feed on a Website

Reddit Ads

With a massive expansion of its interest targeting categories, Reddit gives advertisers more ways to target relevant audiences in the app. A lot of new topics and subjects have been added to Reddit’s interest targeting list.

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AI vs. TikTok

TikTok app showing the new Labeling AI-generated content option.

As the volume of AI-generated material continues to grow, social platforms are striving to anticipate and, let’s say, try to monitor this type of content. TikTok has recently introduced new guidelines concerning AI acknowledgment. Users are now required to label AI-generated content within the app, or face the possibility of content removal by moderators.

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AI vs. Instagram

Tweet by Alessandro Paluzzi announcing Instagram's new detection label for AI-generated content.
Source: X

Instagram seems to be in the process of developing new notifications that could indicate the involvement of AI in content creation on its platform.

Alessandro Paluzzi, an app researcher known for uncovering Instagram features ahead of official announcements, recently shared a screenshot from the Instagram app. The screenshot showcases a notification stating, “the creator or Meta said that this content was created or edited with AI.” The notification specifies that the content in question is an image generated by Meta AI.

Social media trends and updates July 2023

Twitter is now X

Elon Musk has announced that he is officially renaming the app from ‘Twitter’ to ‘X’ as part of his grand vision for an ‘everything app.’ This transformation aims to enable a wide array of functions, ultimately making ‘X’ a more interactive component in the lives of billions of users.

Tweet by Elon Musk: http://X.com now points to https://twitter.com/. 
Interim X logo goes live later today.
Source

In addition to the name change, Musk pointed out his intention to alter the app’s default color, switching it from blue to black. Moreover, the traditional ‘tweets’ will no longer retain their name; instead, they will be referred to as ‘x’s. Ready to get your X wall?

TikTok’s text posts

TikTok has recently unveiled its latest update, granting access to text posts for all users on the app. This new addition provides TikTok users with an extra way to share content in the form of text, featuring a display reminiscent of Instagram Stories’ text-only updates.

TikTok's new text-based posts announcement. Two mobile screens show a text post, described as: You can now post text on TikTok! Enter Text (think poems, recipes, and more), add Stickers, change the background color, and add Sound.
Source

With this new feature, you can now craft full-screen text content and enhance it by incorporating music, stickers, and other elements.The update offers you the freedom to customize the background color, select various text fonts, and position the text within the frame to your liking. Moreover, your text posts can extend up to 1,000 characters in length, providing ample space to captivate attention and effectively convey your message within the app.

Related: How to Repost a TikTok

Threads by Meta

Preview of how Threads app will look like.
Source

Meta has officially announced the global launch of its new social app, ‘Threads,’ similar to Twitter. However, European users will have to wait as the app won’t be immediately accessible due to enhanced data privacy measures in the EU. For users outside of Europe, the app will be available for download from Thursday in their respective App Store, allowing them to begin building their Threads network.

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Twitter limits non-logged-in users

Twitter has implemented a new measure that prevents non-logged-in users from viewing tweets in order to combat data scraping, although tweet embeds and Google Search still offer alternative ways to access some tweets without an account. This move suggests Twitter’s intent to prioritize user logins and restrict unauthorized third-party access.

Related: The Twitter Alternative: A Guide to Mastodon for Newbies

Social media trends and updates June 2023

LinkedIn removes carousels

Screenshot of a Tweet retweeting LinkedIn's statement explaining the removal of native carousels, profile videos and in-image links.
Source

LinkedIn has considered user feedback and acknowledged that specific creation tools, such as carousels, profile videos, and embedding clickable links within images or videos, do not effectively support sharing experiences and expertise. Therefore, starting June 26th, these features will be removed while existing posts remain visible. Removing carousels is particularly significant as they have proven to generate high engagement. Previously, LinkedIn users resorted to makeshift carousel posts using PDF attachments, but the native carousel posting option introduced in July last year did not resonate well with users. Consequently, users must revert to sharing PDFs to create non-ad carousels in the app.

Related: How to Embed a LinkedIn Feed on a Website

Meta’s Voicebox

Meta has unveiled its new AI system, called ‘Voicebox,’ which not only translates text to audio in various styles and voices but offers more than just direct text-to-speech capabilities. According to Meta, Voicebox can generate high-quality audio clips and edit pre-recorded audio by removing unwanted sounds like car horns or barking dogs, all while preserving the content and style of the original audio. The system is multilingual, supporting speech production in six languages.

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Social media trends and updates May 2023

TikTok #NewMusic hub

Screenshot of the #NewMusic hub on TikTok.

TikTok is continuously working on expanding its offerings for musicians, and they have recently introduced a new feature called the #NewMusic Hub within the app. This hub aims to promote the most recent songs from popular artists and enhance the overall experience for users.

The #NewMusic hub will prominently feature the latest trending tracks, with a particular emphasis on renowned artists and their new releases.

Related: How to Repost a TikTok

LinkedIn’s topic prompts

The analytics insights on LinkedIn's creator dashboard, mobile version.

LinkedIn has expanded its offerings by introducing new topics and post prompts to assist creators in establishing a stronger presence within the app, in addition to the ongoing rollout of the ‘Analytics and Tools’ dashboard for users with Creator Mode activated, which provides comprehensive insights into content performance and creator-specific tools. Recently, LinkedIn also introduced ‘Conversations Happening Now’ as part of the Creator Mode dashboard, featuring a fresh Post Ideas listing.

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Social media trends and updates April 2023

Meta’s Twitter Alternative ‘Barcelona’

It appears that Meta’s new text-based social app, called ‘Barcelona,’ is taking shape. In an internal prototype, the app is being described as ‘Instagram for your thoughts,’ with a text-based feed of posts that aims to tap into the increasing popularity of private messaging in a more expanded, accessible format. The release date for Barcelona is currently a placeholder, and it is unclear when the app will be launched. However, it seems that Meta is moving forward with its plan to create a platform that could attract Twitter users who are seeking a new home.

Related: The Twitter Alternative: A Guide to Mastodon for Newbies

Snapchat — My AI

During Snapchat’s annual Partner Summit, the expansion of its GPT-powered chatbot ‘My AI’ to all users was announced, but it has been met with negative reviews, with 75% of reviews on the US App Store being one-star over the past week, compared to an average of 35% for Q1 2023.

Meta integrates AI

A white man being interviewed, behind him Meta's logo.
Meta’s Chief Technology Officer, Andrew Bosworth. Source.

In a recent interview, Meta’s Chief Technology Officer Andrew Bosworth announced that the company is planning to introduce new AI-generated ad creation options in the latter half of this year, enabling advertisers to further customize their promotions for diverse audiences across Meta’s various applications. Bosworth also highlighted the company’s ongoing efforts to integrate AI tools into different aspects of its operations.

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YouTube live stream reactions

YouTube expands its ‘Timed Reactions’ feature to live-streams, enabling eligible creators and viewers on iOS to add anonymous reaction emojis in real-time and highlight key moments, building on the tool first launched in March last year.

“Viewers on iOS can now react to live streams in real-time by tapping the reaction that corresponds to how they are feeling. Both creators and other viewers will see the reactions but they will not be able to see which user left which reaction as reactions are anonymous.”

Source.

Related: How to embed Instagram Reels on a website

Social media trends and updates March 2023

Reels 🤝 Stories

Instagram has been testing a new feature where users can see full-length Reels within the Stories stream, without having to tap through after 15 seconds. This integration is an interesting move by Instagram as it creates a more seamless and streamlined viewing experience for users. It’s also a way for the platform to capitalize on the popularity of Reels, which has been steadily increasing since its launch in 2020.

The shift towards integrating Reels into Stories is also in line with the evolving usage behavior on the platform. Instagram chief, Adam Mosseri, has noted that more people are sharing content in Stories and DMs, as opposed to re-sharing posts to the main feed. By keeping users engaged for longer on the platform. Learn more.

YouTube podcast analytics

Learn more about YouTube’s Podcast updates in this video.

YouTube is making it easier for creators to focus on their podcasts within the app by introducing new options such as improved upload processes and dedicated tools to separate their podcast uploads from video clips. These options were first tested with selected users last month and are now being rolled out to a wider audience. With these changes, creators can now better manage their podcasts and reach a larger audience.

Related: How to Embed YouTube Shorts on Your Website

10K character tweets?

Elon Musk's tweet announcing 10k character tweets. (social media trends and updates)
Elon’s “formal” announcement.

Ah, Twitter – the land of the short and snappy. But hold on to your hats, because rumor has it that Twitter is considering a major shift. Yes, you heard it right. The 280-character limit might just go up to a whopping 10,000 characters. That’s right. Ten. Thousand. Characters. Suddenly, we’re not so sure if we’re on Twitter or reading War and Peace.

But, let’s be real. This potential change could bring a lot to the table. Think about it – more detailed threads, longer posts, and dare we say it, actual paragraphs! It could be a game-changer for the platform, making it more competitive with other long-form content platforms like Medium and Substack.

However, let’s not forget the elephant in the room – Twitter’s core value of brevity and concision. Some users have expressed concern that longer tweets may dilute the essence of the platform. If we wanted long-form content, we would have gone to a blog, right?

At this point, Twitter hasn’t confirmed anything, but rumors have been circulating from within the company. If the change does happen, it would represent a significant shift for Twitter, and it could have a major impact on how users interact with the platform.

Reddit’s Watch Together & TV

Hold onto your upvotes, Reddit just dropped some new features that’ll have you and your friends glued to your screens. With Watch Together, you can finally put your endless debates to rest and enjoy video content in real-time with your squad. This feature is available on both desktop and mobile devices and features popular subreddits’ videos. So, whether you’re in a long-distance relationship or just want to show off your favorite cat videos, Watch Together has got you covered.

Plus, Reddit TV is making it even easier to discover new video content in a TV-like format, including a live-streaming section for the ultimate viewing experience. It’s all part of Reddit’s plan to keep the platform engaging and user-friendly, and we’re not mad about it. So, grab your popcorn and let the Reddit binging begin!

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Social media trends and updates February 2023

Meta’s paid verification scheme

Screenshot of Mark Zuckerberg's post announcing the verification mark on Meta.
Marky-Mark’s announcement on FB.

If you’re anything like me, you probably spend way too much time on Facebook and Instagram, scrolling through your feed and wondering if your account will ever get the blue checkmark of verification. Well, the good news is that Meta (Facebook + Instagram), a.k.a Mark Zuckerberg has just announced the initial test of their new paid verification scheme.

That’s right, folks. For the low, low price of $11.99 (14.99 in App) you may be able to finally achieve that coveted status of “Meta Verified.” It’s like a VIP pass to the social media world, except instead of free drinks and backstage access, you get a blue checkmark and a sense of validation.

Now, I know what you’re thinking – why should I have to pay for verification? Shouldn’t my content speak for itself? Well, maybe. But in a world where fake news and fake accounts run rampant, having a verified account can be a valuable tool for building trust and credibility with your followers. Plus, it’s a great way to show off to your high school ex who didn’t think you’d ever amount to anything.

It will be interesting to see how it affects the landscape and whether or not it will actually make it easier for the average user to get verified. In the meantime, keep creating great content and remember that even if you don’t have a blue checkmark, you’re still a valuable member of the social media community.

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TikTok’s product insights

Have you ever been scrolling through TikTok and wondered which products are the hottest thing since sliced bread? Well, wonder no more, my friend. TikTok’s Creative Center has just added a new feature called “Top Products,” which gives you all the juicy details on what’s popular in the app.

With “Top Products,” you can find out how many ads have been posted featuring a specific item, along with all the relevant data on impressions, view-through rate, comments, likes, and more. It’s like having your own personal shopper, except instead of a sassy fashionista, you have a bunch of algorithms doing the heavy lifting.

The best part? You can filter the “Top Products” listing by region and product category, so you can see what’s hot in your area or in a specific niche. Whether you’re into beauty, fashion, or home decor, there’s something for everyone. Read more about the update.

Related: How to Repost a TikTok

Is Instagram still cool?

Instagram logo next to a shiny Instagram Reels logo. (social media trends and updates)
Is Instagram as we know it still in?

The question of whether Instagram is dead or alive has been a topic of much debate in recent years. Some argue that the platform has lost its relevance and is no longer as popular as it once was, while others point to its continued growth and the introduction of new features like Reels. 

Reels, in particular, has breathed new life into the platform, allowing users to create and share short, entertaining videos set to music, which has quickly become one of the most popular features on the platform. While it’s true that Instagram has faced challenges, it’s clear that it remains a major player in the social media landscape and continues to evolve and adapt to meet the changing needs of its users.

 In this article, Erin delves deeper into the debate and explores the current state of Instagram engagement, and whether it’s still a relevant and valuable tool for marketers and businesses alike.

Related: How to embed Instagram Reels on a website

Create a widget that gets auto updates from your Instagram page.

Great for brands that care about user privacy and security. This solution doesn’t load any 3rd-party widgets or services and complies with EU & US/Californian data protection laws (GDPR and CCPA).

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AI writing & design tools

Whether it’s automating repetitive tasks like image resizing or generating headlines and captions, AI writing and design tools offer a wealth of benefits to marketers. By leveraging the power of machine learning, these tools are able to analyze and understand what makes a successful piece of content, and use that information to guide and enhance the creative process.

Not only do they save time and effort, but they can also help improve the quality of the content being produced, making it more effective in terms of engagement and impact. So if you’re looking to stay ahead of the curve and maximize your marketing efforts, be sure to explore the many AI writing and design tools available today.

Social media trends and updates January 2023

YouTube Shorts analytics updates

A person cooking in a kitchen while a phone is filming vertically.
Learn how to embed YouTube Shorts on your website.

YouTube has recently released new analytics updates, with a focus on providing more detailed information about the performance of Shorts content. These new analytics will help creators better understand and optimize their videos. The updates include new metrics such as retention rate, engagement rate, and completion rate, which will allow creators to see how well their Shorts are performing in terms of keeping viewers engaged and completing the video. 

Additionally, creators will be able to see the average watch time for their Shorts, as well as the total watch time and the number of views. This will help them understand the popularity of their content and make data-driven decisions about future Shorts. Hear more about it from the Creator Insider.

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Meta’s Creator Studio

Meta has hinted that it will be shutting down its ‘Creator Studio’ page, which allows creators to manage their pages and track their performance on the platform. Creator Studio users are being prompted to switch to the Business Suite already. 

There are scheduling, messaging, and helpful prompts in the Business Suite, as well as tools like top-performing posts from Pages similar to your own, as well as A/B testing tools, tags, and direct Facebook ad integration. Read more about it here.

Social media trends and updates December 2022

LinkedIn’s privacy-friendly B2B ads

Photo of a person opening the LinkedIn App on their smartphone.
LinkedIn’s App.

Well, well, it seems like LinkedIn wants us to use their ads after all. The platform is expanding its Group Identity audience targeting all ad types. Their data points are available through Group Identity, launched initially with selected partners last year.

The company is also testing more ways to integrate your first-party data via an updated Conversion API that allows advertisers to feed their conversion data directly into LinkedIn. Learn more here.

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Instagram’s Shadowban insights

Three screenshots of Instagram's in App dashboard showing an example of how a shadowban will be notified.
Source

The days of merely assuming if you were shadowbanned on IG are over. The platform’s new insight is looking to provide more transparency for creators. You’ll be able to view the Account Status dashboard in the app to find out whether the platform’s various systems recommend your content in the Explore page and for instructions on resolving any issues. Call that a Christmas miracle! Learn more here.

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Social media trends and updates November 2022

Mastodon, a Twitter alternative?

Mastodon cartoon.
Image by Mastodon.

It seems like Musk’s chaotic changes on Twitter are scaring people away from the platform. The social media platform Mastodon has been active for about six years, and has recently emerged as a popular alternative to Twitter. The very day of Musk’s takeover, Mastodon gained 70,000 new users. Now, there are more than 2.5 million active monthly users as of Tuesday (22.11.2022).

If you’re keen on giving mastodon a try, here’s a useful guide to get started on the platform.

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Tumblr is back

Tumblr's logo.
To Tumblr or not to Tumblr?

Continuing the search of the new microblogging alternative, Tumblr has re-entered the social scene. Tumblr dominated the alternative social media market from 2007 to late 2010. After losing its way for a bit, it’s clear Tumblr is back with a clear understanding of what its audience wants and is willing to deliver.

Now the question is, what does this mean for marketers? Should your brand join Tumblr? This guide will give you an insight into the cultural impact of Tumblr, and hopefully will help you define if to Tumblr or not to Tumblr.

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Social media trends and updates October 2022

TikTok Academy

In TikTok’s own words:

“Through TikTok Academy, we aim to provide robust learning opportunities to help teams become TikTok-savvy marketers by providing not just the “how-tos” of TikTok but also the key insights that will enable media and creative excellence on the platform.”

Source
A screenshot of TikTok Academy's interface.
TikTok Academy is launching with two curriculums: The 101 Course and the Small Business Course.

In order to maintain their unique and engaging experiences, they clearly want to provide the tools and expertise needed to engage the TikTok community.

LinkedIn’s recruiting tools

To help internal candidates highlight potential opportunities, LinkedIn is adding a Spotlight element to Recruiter. 

LinkedIn's new tool called Spotlight, in the Recruiting section. The image shows a laptop with LinkedIn open in the Recruiting tab.
Source

This example shows how the Spotlight module highlights potential internal candidates who could fill an advertised position. 

The image shows a laptop with LinkedIn's Learning Hub open. A section highlighting the viewers skills with job matches within their organization is zoomed in.
Source

In the LinkedIn Learning Hub, the platform will also assist employees in finding corresponding roles within their organization. Read more about the new tools, here.

Twitter, World Cup 2022 and Link Spotlight

A person catching a soccer ball with their hands. Title: 27% increase in soccer Tweets mentioning brands.
Source

The world has been waiting for this moment since 2018, and given the pandemic, the last 4 years have felt like 10. So everyone is certainly excited to watch people chase a ball and forget about their issues.

Twitter knows the impact of the World Cup on social media, and they’re helping us leverage the engagement surplus on its platform. They created a World Cup Marketing Trends report with tips, tricks, and examples of how to best leverage World Cup Tweets as a brand.

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On other topics, Twitter Business announced recently that Link Spotlight is now available to all professionals in the U.S. By adding this spotlight to your profile, you can direct customers to whatever touchpoint is most important to you, including viewing a menu, listening to your podcast, or making a reservation.

Instagram’s Achievement Badges

Screenshot of a Tweet by Alessandro Paluzzi announcing an upcoming update from Instagram.
Source

It appears Instagram is currently developing a new feature called Achievements for Reels, according to app researcher Alessandro Paluzzi. There’s not much information about the update, but it’s good to keep an eye on your account. 

Social media trends and updates September 2022

YouTube Shorts

Surprise, surprise… YouTube Shorts now allow you to add voiceovers. This update not only means that brands and creators will now be able to post original sounds, and narrations, but also that YouTube is on its way to expanding the Shorts feature.

A couple of weeks before this update, YouTube announced as well that Creators will now be able to feature comments on Shorts, just like on TikTok, but with a better approach. Any comment posted on a YouTube Channel (not necessarily on a Short) will have the option to be featured on Shorts. Meaning that YouTube engagement will skyrocket.

An image showing 3 mobile layouts of how to feature a YouTube comment on Shorts.
Featuring of a comment on YouTube Shorts.

On top of that, another recent update regarding Shorts, is that now these videos can be downloaded with a watermark just like the other video apps.

Twitter Podcasts

One thing we all feared but wished for at the same time: Twitter Podcasts! After the success of the Clubhouse-inspired feature, Spaces, Twitter is going all in with audio format.

They announced last week that the integration of Podcasts into the platform is meant to “help people connect with unique and compelling voices around the world.” I, for one, am excited to hear what everyone has to say all the time, not only on text but as a podcast, too (😨).

Twitter Spaces, in which the podcast feature is integrated, will offer more personalized content for everyone. Hubs will group audio content by specific themes like News, Music, Sports, and more.

A screenshot of Twitter Spaces interface showing a Podcast called Today's News.
Twitter Spaces interface.

Meta can now read minds

I just started watching a show, Made for Love, in which the main character is implanted with a brain chip so that her husband knows what she thinks and feels all the time (creepy, I know). Well, the show isn’t that far from reality.

In 2017, Meta announced they were planning to read people’s minds with a new tool. Naturally, the news raised concerns until Meta explained that the tool aims to help people with brain damage and paralysis speak again. 

So, finally, on August 31, 2022, Meta announced their new AI to decode speech from brain activity. They claim it will only be for medical uses, but who knows for sure?

A graphic showing Meta's AI process to read minds.
Graphic description of how Meta’s AI reads minds.

Social media trends and updates August 2022

Person holding a mobile phone and opening the TikTok app.

Meta Reels

Short-form video has grown exponentially, and now almost every social platform offers the feature. Of course, Meta is one of them. Both Instagram and Facebook Reels want to overtake TikTok’s growing popularity and they plan to beat it with new and improved features.

Both Meta platforms now offer Reels insights, the Add Yours sticker, and auto-created Reels clips. The latter being the most helpful, as you’ll be able to create an engaging Reel with just one click.

TikTok search

Did you ever imagine TikTok being Google’s competitor? Me neither, but once again the platform doesn’t cease to amaze me. Google’s Senior Vice President confirmed the threat by stating the following:

“In our studies, something like almost 40% of young people, when they’re looking for a place for lunch, they don’t go to Google Maps or Search, they go to TikTok or Instagram.”

TikTok is leveraging the user’s attention by experimenting with linked keywords within comments and video captions. These direct the user to broader clusters of content related to the keyword.