Social Media Trends and Updates: September 2022

Your Monthly Fix of Social Media Trends

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A little dog holding a mobile phone while laying on its back.

Hi! My name is Ana, and I’m a social media junkie. I’m always posting and liking on Instagram, scrolling through TikTok, and pinning away on Pinterest. That’s why it’s my civil duty to keep you updated on all the latest social media trends, updates, and gossip.

Social media platforms have many changes happening throughout the year, and sometimes it’s hard to keep up with everything. Believe me, I know.

If you want to keep up with all the latest buzz in social town, make sure to bookmark this article and check on it whenever you want!

Social media trends and updates September 2022

YouTube Shorts

Surprise, surprise… YouTube Shorts now allow you to add voiceovers. This update not only means that brands and creators will now be able to post original sounds, and narrations, but also that YouTube is on its way to expanding the Shorts feature.

A couple of weeks before this update, YouTube announced as well that Creators will now be able to feature comments on Shorts, just like on TikTok, but with a better approach. Any comment posted on a YouTube Channel (not necessarily on a Short) will have the option to be featured on Shorts. Meaning that YouTube engagement will skyrocket.

An image showing 3 mobile layouts of how to feature a YouTube comment on Shorts.
Featuring of a comment on YouTube Shorts.

On top of that, another recent update regarding Shorts, is that now these videos can be downloaded with a watermark just like the other video apps.

Twitter Podcasts

One thing we all feared but wished for at the same time: Twitter Podcasts! After the success of the Clubhouse-inspired feature, Spaces, Twitter is going all in with audio format.

They announced last week that the integration of Podcasts into the platform is meant to “help people connect with unique and compelling voices around the world.” I, for one, am excited to hear what everyone has to say all the time, not only on text but as a podcast, too (😨).

Twitter Spaces, in which the podcast feature is integrated, will offer more personalized content for everyone. Hubs will group audio content by specific themes like News, Music, Sports, and more.

A screenshot of Twitter Spaces interface showing a Podcast called Today's News.
Twitter Spaces interface.

Meta can now read minds

I just started watching a show, Made for Love, in which the main character is implanted with a brain chip so that her husband knows what she thinks and feels all the time (creepy, I know). Well, the show isn’t that far from reality.

In 2017, Meta announced they were planning to read people’s minds with a new tool. Naturally, the news raised concerns until Meta explained that the tool aims to help people with brain damage and paralysis speak again. 

So, finally, on August 31, 2022, Meta announced their new AI to decode speech from brain activity. They claim it will only be for medical uses, but who knows for sure?

A graphic showing Meta's AI process to read minds.
Graphic description of how Meta’s AI reads minds.

Social media trends and updates August 2022

Person holding a mobile phone and opening the TikTok app.

Meta

Short-form video has grown exponentially, and now almost every social platform offers the feature. Of course, Meta is one of them. Both Instagram and Facebook Reels want to overtake TikTok’s growing popularity and they plan to beat it with new and improved features.

Both Meta platforms now offer Reels insights, the Add Yours sticker, and auto-created Reels clips. The latter being the most helpful, as you’ll be able to create an engaging Reel with just one click.

TikTok

Did you ever imagine TikTok being Google’s competitor? Me neither, but once again the platform doesn’t cease to amaze me. Google’s Senior Vice President confirmed the threat by stating the following:

“In our studies, something like almost 40% of young people, when they’re looking for a place for lunch, they don’t go to Google Maps or Search, they go to TikTok or Instagram.”

TikTok is leveraging the user’s attention by experimenting with linked keywords within comments and video captions. These direct the user to broader clusters of content related to the keyword.

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