A social wall can be an excellent companion tool for university marketers for various events and happenings throughout the year. Over the years, more and more customers have started using Walls.io to set up social walls for universities. They use them for on-campus events, virtual events, and even as permanent fixtures on campus.
The use cases are highly varied. So, here’s a roundup of social wall examples from our university customers. Let what they’re doing inspire you, and learn how you can use a social wall at your university, institute, or department.
There are many ways to implement social walls for universities. But before we jump into the use cases, let’s look at what a social wall can do for your university and how you can implement it.
With an ever-changing student body, new students coming in every year, and others graduating and leaving, it’s so crucial for universities to create a sense of belonging. Of course, building and maintaining a connection with students and alumni is also vital for a university’s fundraising efforts.
A social wall is a fantastic support tool. It allows universities to bundle and collect content from specific social media accounts, hashtags, RSS feeds, or even directly upload content to the wall. This way, the whole community can stay up-to-date and in touch.
Social walls can help you:
- Portray a positive image of the university to the outside world.
- Connect current students, alumni, parents, lecturers, university staff, and donors.
- Foster on-campus interaction and engagement.
- Boost engagement during virtual events.
There are two main ways you can incorporate a social wall into your university’s roster of marketing tools:
- Online: For example, embedded on a website.
- Offline: Displayed on a physical screen somewhere.
A social wall is a great addition to a university’s website. It constantly brings fresh content from your various social media profiles to your website. It also lets you show off user-generated content (posts created by students, alumni, staff, etc.), an excellent form of social proof.
Embedding Walls.io is easy and straightforward. Simply adjust the look of your social wall in your Walls.io dashboard to seamlessly match your website design. Then, grab the iframe code and paste it into your website.
You can embed the social wall on your landing page and keep it pretty general or create a wall for a specific website section.
Here’s Tiffin University’s social wall, embedded prominently on the website to give visitors some insight into what’s happening there. The social wall is not tied to any particular topic, allowing the content to change and feature all posts throughout the school year.
Embed a social wall on your website in minutes
You can also create a real-life social wall display by putting the social wall on a screen of any size and setting it up somewhere on your campus where people will walk past it and interact with it.
These walls usually run long-term and are great places for providing information about the university, giving people insight into what’s going on, and creating connections between students, staff, alumni, visitors, etc. They also serve as great conversation starters.
An excellent example is Case Western Reserve University. CWRU has incorporated a Walls.io social wall into a two-story multimedia wall on campus. Aside from regularly showcasing contributions from students and departments, the university also offers event organisers temporary use of the social wall — an important benefit when renting out the building as an event space.
The Media Wall is also a nice selling point for conferences or workshops hosted in our venue. Oftentimes, these large events have a designated hashtag. We incorporate these hashtags into the wall, and event organizers love seeing content show up that’s specifically about them and their guests.
– Jason Hawk, CWRU
Check out our showcase blog post to learn more about how CWRU uses social walls on campus.
The University of Florida uses digital signage to display the social wall during school-wide events such as graduation. And they don’t just show it on any old screen—they show it on a jumbotron!
If you’d like to display dynamic social content on public screens on your campus, choose a robust, secure, and flexible digital signage solution. We’ve partnered with some of the best vendors, such as ScreenCloud, to provide a smooth experience.
Throughout the school year, universities host many events, both one-off and recurring. Some occur in person, and others are hybrid events. Social walls help you celebrate important milestones.
You can set up screens with the social wall during in-person events or display it using a projector. These sorts of displays are always a great icebreaker. People tend to congregate around them and start interacting with each other. They might try to find their own posts on the wall or comment on something someone else has posted.
However, virtual events can also benefit significantly from a social wall. Like an embed on your website, you can integrate a social wall into almost any virtual event platform. While face-to-face conversation can obviously not be replicated exactly, a social wall at a virtual event allows people to connect with each other over great distances.
You can embed your wall on your event platform or incorporate it into a live stream. Learn more about using social walls for virtual events.
Of course, even outside of special events, social walls are helpful tools for some universities. They help them stay in touch with students during lockdown, for example.
Commencement/graduation ceremonies
The highlight of most people’s university experience is when they graduate. So it’s unsurprising that many of our university customers have set up social walls to celebrate Graduation Day.
The University of Tasmania Graduation social wall is a great example.
A dedicated social wall gives students, parents, and everyone else a chance to share and celebrate this day. Proud parents and students can share and see graduation pictures on the social wall.
⭐️ Related: 10 Graduation Ceremony Ideas Using Social Walls
North Arizona University utilized Walls.io to collect and showcase real-time social media posts from graduates, families, and friends, creating a dynamic and engaging celebration. This real-time display amplifies the memorable moments and fosters a sense of community and connection among participants.
A University of Texas Rio Grande Valley student shares their excitement about graduating here.
Meanwhile, university staff can also use the wall to share information and official announcements. The Graduation Team at Queen Mary University London uses the social wall to spread the word about where students will receive their certificates and other pertinent information.
Many universities set up their walls just in time for each commencement ceremony, but it can make sense to keep a graduation wall around indefinitely.
Champlain College, for example, has students graduating in August, December, and May. The college likes to keep each commencement wall around a bit longer, so graduates can look back and share the wall with friends and family. Plus, they start promoting each wall in good time: “We begin our #ChampGrad social campaign about a month or so before graduation each year, so people are aware of our hashtag”, says Kaylee Sullivan, Champlain’s Community & Content Marketing Manager.
Champlain College’s solution is to keep the graduation wall running permanently and embed it on its commencement microsite. Champlain has set up a second wall for all other social wall uses, which is rotated for various events on and off campus.
Create a social wall for your graduation ceremony
Conferences
Social Walls also work really well for conferences taking place on campus. Bucknell University in Pennsylvania used a social media wall at their “Digital Scholarship Conference” to engage attendees.
While commencement ceremonies are probably the most significant milestones of the academic year, many other smaller events and activities happening both on and off campus are also important. These activities can last a few hours to weeks or even longer. A social wall is a great way to boost engagement during those times.
Open Days
Set up a social wall for Open Days to reach out to prospective students and their parents and make them feel welcome as they visit your school. This also works for virtual open days, of course. Send or hand out informational leaflets that point to the social wall and hashtag and display the wall somewhere on campus to catch visitors’ attention.
Monash University in Australia set up a social wall for Science Open Day, allowing everyone to share their impressions and experiences.
The university specifically promoted Open Day and the hashtag #ChooseMonashScience on the website as well:
Create a social wall for Open Days
Signing Day
Another significant milestone of the school year is Signing Day. Social media is a perfect addition for Signing Day since people will be checking in worldwide to share which university they will go to in the upcoming year.
A few years ago, Rackham Graduate School at the University of Michigan started using social walls to celebrate Signing Day.
Using our Map layout, the university embedded the social map on the Rackham Signing Day microsite. Any posts using #IChoseUMich popped up on the map at the geographical location from which they were posted.
Rackham has shared with us that “beyond the celebratory confetti, the campaign demonstrates two key values of how Rackham serves its students: We support the diversity of Rackham graduate students’ backgrounds and experiences. And we want to create a sense of connection and continuity among the new cohort, current students, and alumni.”
Check out our showcase interview to learn more about #IChoseUMich and how the university welcomes new students in style.
Back to school and Freshers Week
Other significant milestones at universities are back-to-school events and Freshers Week. The University of Toronto welcomes its students with a social wall, which is a great place to share information with new students.
Here, the University of Toronto Student Life Programs & Services account shares the link to the student life app on the social wall. The app helps new students find their way on their new campus.
Game days
Opportunities for social walls also include Game Days, where a social wall—especially if displayed prominently at the stadium—can really help boost team spirit. It’s also a great way to keep people back home in the loop on how the game is going.
Fundraising campaigns
Many universities use social walls for fundraising campaigns to raise money for scholarships, athletics teams, departments, repair funds, student unions, etc. The social walls support the fundraising efforts by providing a hub for visual materials, support messages, and donation appeals throughout the fundraising process.
For example, La Salle University in Philadelphia used a social wall during ExplorersGive Day of Giving in 2019. The wall was embedded on a microsite with more information and a countdown timer for the fundraising event.
As you can see, they also added a countdown to the microsite, which is a nice touch for a fundraiser, helps create urgency, and gets people to donate. The site has also kept a tally of donations so far. After the event, the microsite turns into a recap of the fundraiser and lays the groundwork for next year’s event.
Special events and celebrations
When Gordon State College got a new president in 2019, the university set up a congratulatory social wall for inauguration week. Anyone could simply congratulate Dr Kirk A. Nooks by using the hashtag #CongratsDrNooks on Twitter or the university’s Facebook page. The social wall, which collected their messages, was then embedded on the website.
The University of Massachusetts Lowell set up an #OPRAHatUML social wall for an event where Oprah Winfrey was a guest and speaker.
The State University of New York is using social media walls to raise excitement and engage the student community during their SUNY’s Got Your Back events, an initiative providing support for victims and survivors of sexual and interpersonal violence.
SUNY’s Got Your Back set up screens showing the social wall at various events held on any of their 64 campuses.
The wall helps tie the various events together under one umbrella and allows attendees to connect and engage with each other and the program.
We use our Walls.io social media wall at SUNY’s Got Your Back assembly events. Students and community members post photos and messages which are then rotated on the screens. This helps our attendees engage individually and collectively with the program in real time.
– SUNY’s Got Your Back
Independent of events, a social wall can also help you show appreciation for a group of people or support them in their endeavors.
Showcasing student achievements
For example, you can use a social wall to highlight the amazing things your students are doing — charitable work they’ve completed over the summer, prizes they’ve won, or art they’ve created during their studies. Not only is it a way to show appreciation, but it can also help graduating students showcase their success tracked through career center metrics as they try to find their first jobs.
The University of the Arts in Philadelphia (UArts) has set up a social wall dedicated to students’ creations, collected under the hashtag #UArtist. The social wall was embedded on a subpage of the website, where specific artists are also featured in more detail.
Alumni walls
Social walls aren’t just for active students. They’re also a fantastic way of keeping in touch with alumni whose connection to their alma mater is strong. A social wall helps the university keep alumni in the loop, but it also allows former students to share their own stories and where they are in their lives right now. The The RIT Alumni Association embedded a Walls.io social wall to showcase alumni stories.
Whether you’re looking to set up a new social wall or want to improve your current setup, there’s so much we can all learn from what our university customers already do with their social walls.
Communicate your hashtag
What good is a hashtag and a social wall if no one knows about them? It’s important to properly communicate your hashtag to your students, visitors, staff, alumni, and donors.
Here’s an excellent example from Macquarie University in Sydney pointing website visitors towards the graduation hashtag #mqgrads.
Meanwhile, the Queen Mary University of London graduation team explicitly encouraged students to use the #QMULGrad hashtag to make their posts appear on the social wall on the big screen.
There are lots of other ways to promote your hashtag and social walls as well: flyers, posters at an event venue or the cafeteria, newsletters, student unions, on-campus radio, social media, and many more.
Walls.io offers various layouts for your social wall. It’s easy to switch between them and see which one works best for your current use. Some look great on small devices; others are better for big screens or website embeds. We also have a map layout to show where people post.
For example, Barry University in Miami, Florida, chose the map layout for its social wall embedded on the website. However, it also embedded the wall a second time below the map, using the fluid layout.
The map layout has an excellent visual effect, but you must wait for posts to cycle through. Visitors to the website see posts pop up on the map, and thanks to the second wall below it, they can also choose to look at multiple posts at once by looking at the second wall embed.
Set up multiple walls
Sometimes, it makes sense to go big, for example, when you want multiple walls to separate topics, such as CWRU’s two social walls combined on the big on-campus LED screen or Champlain using one wall for graduations and a second wall for everything else. Sometimes, various departments are planning to set up social walls anyway, and you can save money by having them share an account.
The Walls.io Premium account includes five social walls, so get all interested parties in your university to share the account. Simply set up different people as admins for the account and use different walls for various campaigns, goals, or target groups.
Adapt your wall and go from Signing Day to Graduation Day
We know that educational budgets can be tight, and not everyone can spring for an ongoing Premium account. But don’t worry; you can still do all the excellent campaigns that you want to do by getting a Pro account and changing how you use it throughout the year.
Swap out the header, change your sources and hashtags, vary your background, and change your social wall URL, and you’ll smoothly transition from Signing Day to Freshers Week and on to Graduation Day.
To change your social wall URL, go to your Walls.io Dashboard. Now, change the URL in your Basic Settings panel and save your changes.
Many universities have only one wall and switch how they use it as needed. Remember La Salle University’s Day of Giving social wall that we mentioned earlier? Later in the year, the university simply adapted the existing social wall for the commencement ceremony. You’ve got a whole new social wall with a different hashtag and a new URL.
Give it the old college try!
Whatever your needs are, we have the right social wall for you and your university. Check out our plans, and if you need any help figuring out what you need, contact our team.
Or just set up a trial wall right now. It’s free for 14 days!