How To Create A TikTok Marketing Strategy In 2022

Blend This TikTok Marketing Strategy With Your Current Efforts

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Two people arranging papers, one of the papers has a the TikTok logo.

If you are looking to build a successful social media strategy in 2022, TikTok can be an essential part of that process. You could have a standalone TikTok marketing strategy, but blending it into your existing social media marketing strategy is important and can improve results. 

There were over 1 billion monthly users and 173 million first-time installs on TikTok in the last quarter of 2021 alone, it is definitely an app to consider.

A big T representing the TikTok logo, a person is sitting in the T. (tiktok marketing strategy)
Image Source: MarketSplash

TikTok is all about using genuine content from genuine creators; you get far less fluff with TikTok and it’s favored by millions of users more than any other social media platform. 

The biggest difference with TikTok over any other marketing option is that it’s stylish! The user-generated content, the filters, the music – the sheer fun in using it. All of that works together to create an excellent connection with the audience. 

It’s a goldmine for creators and the power of TikTok shouldn’t be underestimated. 

Of course, TikTok may not be suited to every single brand and business owner out there, but there are plenty of businesses that have used and are still using a TikTok marketing strategy that works at achieving successful marketing campaign results. 

The biggest surprise with TikTok is that a lot of its content that has gone viral, has done so by accident. 

There is no tricking the algorithm, which means that if your post goes viral to your potential customers it’s about luck as much as it is about the right hashtags and the right video length and content. 

The good news is that even if you haven’t stumbled into TikTok fame just yet – you still can with this guide to help you out.

What is TikTok marketing?

In short, TikTok marketing is all about promoting your brand, product, or service. There are many ways to make your marketing stand out, from influencer marketing all the way to TikTok advertising. 

The important thing to remember about TikTok is that it’s all about video and original content. Short-form videos are TikTok’s trademark, no one wants to sit around watching long and drawn-out videos on social networks while they scroll. 

The videos on TikTok can last anywhere from 10 seconds to 3 minutes, depending on your target audience. This means that you can get the information across to your audience in a fast and effective manner. 

Content creators create videos alone or with the right sounds, filters, and effects all provided through the app. 

There are some TikTok videos that max out in a minute, but the new features that are always being upgraded mean that videos can be slightly longer. 

The interaction comes from users scrolling down what is known as a ‘For You Page’. TikTok collects information from the usage of its users and then provides relatable videos to match their personal algorithm.

Screenshot of the TikTok app on the web.
Source: TikTok

Users stop to like, comment, and share videos depending on their likes and dislikes. They also use a range of hashtags to promote their videos, so when others look for the same hashtags, their videos have a higher chance of being seen. 

From dancing and fitness videos to tutorials, fashion tips and even cooking videos, TikTok covers trending topics in a way that’s engaging and fun. The right TikTok marketing strategy can ensure that your business is showcased to the right people with the right algorithm. 

The marketing potential for TikTok is huge and businesses are finally catching on. It isn’t just about the sponsored content either, free content on TikTok oftentimes generates a larger audience. 

In June 2020, TikTok For Business was born. 

This program gives companies and brands the chance to promote their products and services with the use of paid ads. It’s an effective marketing strategy that can enhance content from brands. 

With paid ads you can do a number of things including letting viewers shop your products, connect with customers, get website visitors, or generate leads.  

If you get creative with ads and offer something of value like a webinar, you can get people to sign up to your email list and build a long-term relationship with them to sell your products or service.

You can then grow revenue for all comments, shares, likes, and more. The revenue on TikTok has been growing in large amounts, the estimated revenue made for 2021 was $58 billion. The numbers don’t lie, TikTok has become the new way to advertise and increase brand awareness. 

Why does it matter?

Marketing matters in your business, especially social media marketing. The other big reason is that $58 billion we talked about earlier – that’s a rather large slice of marketing strategy pie! 

Of course, there are other, bigger reasons that your TikTok marketing strategy matters, and we’ve got all five of those reasons below:

1. Reach a larger audience

One of the best reasons to create a TikTok marketing strategy is the fact that you have a better chance to reach a larger audience and gain more followers. TikTok is on the majority of smartphones and while it can be used on a desktop computer, its access is better via a tablet or smartphone. 

This enables you to reach people on the go and when they’re doing their morning, lunch, or evening scroll. TikTok is a hit with a younger audience, too, which means if your business services cater to a younger market, this platform is perfect. 

2. Boost engagement

User engagement rates with TikTok don’t just happen from a double-tapped heart on each video. Users can comment on videos, enjoy conversations in the threads, stitch videos to give their opinions, and even share them on other social media platforms. 

For example, the folks behind the graphic design software Vectornator post engaging and fun videos on their TikTok page that are meant for both their existing users and newcomers as well. The videos revolve around creativity and practical tips and never fail to amuse and to educate. 

All of this engagement is a huge boost to your business and you can capture an entirely different audience segment when you are posting.

3. Go viral

You’ve heard the phrase before but going viral on TikTok has a whole new meaning to it. TikTok viral means you can see millions of people who can see your videos and your comments. 

It means that your video pops up in the ‘For You Page’ of millions of users looking at the same hashtags and seeking out the same information that you can provide. Going viral is a huge thing for a business, and your TikTok marketing strategy can help you succeed at that.

4. Connect with other creators 

Screenshot of a TikTok user list on the web app. (tiktok marketing strategy)
 Image Source: TikTok

Creators on TikTok can connect with other creators, and this is a huge advantage for marketing campaigns. When you connect to other creators, you can use their platform as well as yours to leverage your audience. 

Other creators may have a segment of the market that you don’t yet have a handle on, but when you connect with other creators, you can share in their segment, too. 

The types of content that you create can match up to what other content creators post, and you can appeal to more active users this way, too. 

Your video content is going to thrive and push up the engagement rates this way.

5. Develop a brand voice

Another big reason to create a TikTok marketing strategy is the fact you can really develop your brand’s voice. 

Whether you are a new business or not, you can get your message across in a way that’s fun with higher than usual engagement rates. 

There are plenty of options for developing your brand voice within your digital marketing strategy, and you can better match up to viral trends. Having a social presence is important for your brand, as much of your target market uses it every day. 

11 Ways you can make your TikTok marketing strategy succeed

You need your marketing strategy to be successful, and with the right TikTok marketing strategy and social presence, half the work is done. 

You have the chance to make your marketing strategy stand out and reach your target audience, and if you want your business to be seen by a wide variety of people, you need TikTok on your side. Here are ten ways that you can be successful on TikTok:

1. Use hashtags

A screenshot of a viral tiktok video pointing at the set of hashtags used.
Image Source: TikTok

Hashtags aren’t just for Twitter and Instagram, you can search for creators and videos with hashtags, and then use those hashtags yourself to promote your videos to go viral as a result. 

You can even get involved in the fun hashtag challenge options out there and show that your business can have some fun!

Just remember that you should use relevant hashtags, ideas or topics that fit in with your brand’s image. 

2. Keep up with and get involved with viral trends

You want your videos to go viral, and TikTok is a place to keep up with viral trends. Your videos getting involved in challenges on your TikTok channel make your business stand out and look more relatable and interesting. 

Your engagement rate will likely increase, the more you participate in changing viral trends. There is usually a new viral trend every couple of months or so, keeping up with the latest is important too. 

3. Launch competitions

The business competition may be fierce in the world of TikTok, but it’s the element of fun that comes with it that really counts. You can launch competitions that your audience will share with other platforms, and this will promote your business in the best possible light. 

4. Use sounds that are trending in your videos

Screenshot of the TikTok web app showing a viral sounds and all the videos that have been post using that sound.

If you look at the example above, it is a great example of one of the songs that are trending on TikTok, and below the song you can see all the users that have been adding it to their videos. 

TikTok sounds are catchy. When a particular song and sound go viral, every creator picks it up and makes a video with it. Using sounds that are trending is the fastest way to improve your reach. 

If you can imagine a challenge with the right sound going around on TikTok and you implement it into your strategy, you’ll improve customer interaction and pick up new interests along the way.

5. Reach out to influencers

Your business needs a voice and you need influencers and other content creators to help you with that.

Reaching out to other influencers will help you go viral and it’ll help you to improve your marketing options at the same time. 

Whether they are the micro-influencers or the bigger TikTok influencers out there, influencers can improve and showcase your brand and help you form creative content. 

6. Target your audience

The majority of your audience is probably on TikTok. Young or old, TikTok allows you to create a custom audience that helps you hit that target audience in your marketing strategy. 

You can curate your audience demographics and create your content to appeal to them when you set up your TikTok strategy.

7. Use video effects 

Screenshot of a slow motion effect video on TikTok. (tiktok marketing strategy)
Source: TikTok

The short-form video options that you have on TikTok will help you to extend your brand’s reach and connect with your favorite creators, but it’s the effects tab that has some of the biggest influence. 

You can add filters and colors, GIFs, and more to your videos to improve them and make them far more attractive and eye-catching.

8. Post regularly 

The TikTok algorithm is structured in such a way that unless you post regularly, your content will likely not be seen or at least won’t be seen for long. 

Social proof is one of the best ways to improve your brand’s reach and image, and with regular posting, you will see positive results. With regular, relevant content, you can appeal to those business objectives you set for yourself.

9. Comment regularly

As well as posting regularly, you need to comment as much as possible to improve your marketing efforts. This should be included in your content roadmap plan. 

The current trends and video ads out there need your voice on them so don’t just comment on the particulars of your own video comment sections. 

Build up your marketing in a way that’s going to improve your reach and show you off a little, and your regular comments will help you form a presence on the platform. 

10. Set goals

For your marketing strategy to work out, you need to set realistic and simple goals that can be executed with the right timing, as well as being reliable. 

Your social content goals on your social platform will help you to create a content strategy that really matters and that reaches your target demographic. Organic content goals can really help your business to thrive.

11. Embed TikTok content on your website

Not everyone enjoys being on TikTok. The app displays content on full-screen, which some people find uncomfortable or too different. These people can still be served fun content via a TikTok embed.

Embedding a TikTok feed on your website will help you show visitors the range of content your brand creates. Whether you embed TikTok content or a mix of content from all social platforms, you’ll grab the attention of your visitors. As a result, you’ll increase brand awareness and website retention!

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The future of TikTok marketing

A Giphy of a girl moving her arms in surprise and saying the possibilities are endless.
Source: Giphy

The future of your TikTok marketing strategy and whether or not it will succeed all depend on whether you are using a mix of free TikTok content and paid ads with the right daily budget. 

Your daily budget should be determined by the projections that you set out in your marketing goals. You may feel like giving up with TikTok when you don’t see the results you want in the beginning. 

However, even if you don’t get the initial reaction that you expected when you start out, you have to be patient and give your strategy some extra time to work. 

You have to give yourself time to build community engagement and your digital marketing campaign so that your community engagement can grow. 

TikTok is a platform that has shown huge promise, and your TikTok advertising is going to succeed if you are consistent. Your valuable content is going to reach the right people and this is a social platform that has really shaken up the current digital marketing world. 

We’re going to see more and more full-service influencer marketing agency reps coming forward with TikTok in their arsenal, and this social media marketing world is going to go through even more of a shake-up. 

The type of content you put out with TikTok ads can be the exciting content your audience is crying out for.

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