Authentic user-generated content is a must for your marketing strategy. Not only does it generate more sales, but it also makes customers trust your brand. Get an idea of what your brand can achieve with the following user-generated content examples.
What is user-generated content, and how can it help your brand?
User-generated content (UGC) gets its name from its origin. It’s content created by a user, not by a brand, but by anyone other than the brand. The user in this situation can be a customer, your followers, employees, patients, visitors, etc.
The content in question can be social media posts, photos, videos, reviews or even mentions. This content acts as eWOM (electronic word of mouth), and as studies show, word-of-mouth marketing generates more than twice the sales of paid advertising.
So, if you want to increase revenue, boost brand awareness or grow your audience, UGC is your solution. In this article, you’ll learn about user-generated content examples from different industries to help you get inspired.
User-generated content examples for recruiting & employee engagement
Recruiting candidates and engaging employees through social media platforms has become a common practice by many corporations. The following two examples will show you how companies encourage employee-generated content for engagement and to attract candidates.
Recruit candidates with a social wall!
90% of professionals research a company’s culture and values before accepting a role. So take advantage of that and let potential employees peek through your window by sharing your values, benefits and social proof of a healthy work environment through a social wall, just like Scout 24 does.
Scout24 showcases its additional benefits on a social wall. For example, one of the company’s perks is that employees can bring their dogs to work. For dog owners, that’s a huge bonus. They don’t need to pay extra for doggy daycare or, even worse, leave their beloved pets behind every morning.
Through initiatives like this one, the company encourages employees to speak about their experience and how they enjoy the benefits offered. It’s tangible and lively content that humanises the company — great employee-generated content all in all.
Add Apply Now buttons to the UGC on your social recruiting wall.
BearingPoint is an excellent example of engaging employees through social media while doing good for the community.
To celebrate ten years of success, the BearingPoint marketing team devised a hashtag campaign focusing on Corporate Social Responsibility, asking employees to show their communities they cared for, for ten days.
They integrated a social wall into their intranet. So, each day, whenever someone logged on, they saw all of the updates on the social wall. They also embedded the wall into their website and promoted that link on social media. So anyone external who wanted to see 10 Days of Caring could get an update.
User-generated content examples in eCommerce
We recently stumbled upon a very colourful social media wall and one of the best user-generated content examples for eCommerce. Both of these combine UGC, a social wall and call-to-action buttons to motivate customers to buy.
Increase sales by adding UGC on a social wall!
Wallpaper from the 70s
Wallpaper from the 70s does a great job encouraging their buyers to share how they use the products. They then collect all this content from multiple social media platforms and incorporate it in their eCommerce website using Walls.io.
To collect authentic user-generated content, Wallpaper from the 70s launched an ongoing contest. They ask their buyers to post a photograph or video of their new wallpapers, adding the relevant hashtag.
Every three months, they select a winner entitled to a full reimbursement of their purchase price (up to 1,000 Euros).
Wallpaper from the 70s collects and displays the best submissions on a social media wall. They then add call-to-action buttons (Buy now) to the individual posts to make it easier for people to purchase their products.
The German audio equipment manufacturer beyerdynamic has a social commerce feed embedded on their website. They select the best user-generated content posted with their hashtag on social media and then link those posts to the corresponding products through CTA buttons (Learn more).
Visitors see that other customers are satisfied with the brand and get to see the products in action.
💸 Increase sales by adding Buy now or Learn more buttons to UGC on your social wall.
User-generated content examples in tourism
People love seeing other regular people review places they are thinking of visiting. If they find reviews and social proof from people they can identify with on your website, you have almost guaranteed a new visitor for your destination.
Promote your destination with a social wall
Eurotherme, a wellness resort in Germany, uses a social wall to collect user-generated content. Their feed exhibits a mix of pictures by visitors and from the hotel’s social profiles. For example, guests can post photos with the hashtag #Eurotherme, which are then automatically collected by the social wall.
💡Take your wall to the next level by adding Book now or Contact us buttons . This way, visitors are guided to where you want them to go.
Saalbach Ski Resort
Saalbach Hinterglemm, a well-known ski resort in the Salzburg mountains, has been using Walls.io on event screens and embedded website social feed for almost six years.
They collect user-generated content tagged with #Saalbach, as it’s both the name of the location and the resort. Their main feed is embedded on their website for everyone to see.
The main benefit is that their guests see first-hand the authentic content of other guests “who could be them” on their website. They promote great holiday experiences, and once users scroll down on the website, they see people enjoying them “live”. Every single guest who posts #saalbach content on Instagram & Co becomes a little brand ambassador.
User-generated content for fundraisers
UGC is also perfect for bringing a community together. The following examples show how you can use user-generated content to power a fundraiser or charity event.
Raise more funds with a social wall
The Melanoma March is Melanoma Institute Australia’s major annual fundraising campaign. This initiative seeks to bring together melanoma patients, their families, and local communities to raise awareness and research funds.
In March 2020, the organisation created a virtual march powered by a social wall, and in 2021 they innovated the social media fundraising game with a new method.
Melanoma March 2021 came up with the fantastic idea to sell footprints in addition to the march. For $30, you could buy a personalised footprint on the website. You receive a digital image of a footprint, which represents the steps taken to combat melanoma.
The money is a donation, and you get to add a message to each footprint, which is then shared on a social wall.
👉Add Donate now buttons to any image or video on your social wall.
Humane Society of Charlotte
For years, Pet Palooza’s yearly fundraising walk has been an important part of the Humane Society of Charlotte’s fundraising calendar.
Due to the pandemic, they created Pet Palooza Rerouted. This virtual fundraising event encouraged their supporters to walk in their neighbourhood, parks, and with their own safe, small groups rather than gathering as a huge crowd.
But, how do you take a fundraising walk and make it virtual without losing all those fun elements that connect people in an event setting? The answer is simple: a social wall and user-generated content.
By encouraging each walker’s participation via social media, they created a feeling of togetherness, even though they’re separated. The content published with the hashtag #PetPaloozaRerouted was added to a social wall.
User-generated content for healthcare
Social media and healthcare are a powerful combination. Learn all about the benefits of using social media feeds for healthcare institutions with these two examples.
Social walls and healthcare are a powerful combination
Show off positive reviews from patients on-site or on your website. When a patient posts a review of your services on social media and tags you, you can collect it and display it on a social wall.
Then, embed the social wall on your website to make website visitors trust your services. The social wall will automatically collect and display any future reviews. Of course, you can moderate which type of reviews are managed by the social wall with our advanced moderation tools.
Helvetia, a Swiss insurance company, shares customer success stories on social media, which they display on their website’s social wall.
Rochester Regional Health
Rochester Regional Health, a health services organisation in the New York area, has set up a social community wall to create a digital neighbourhood that brings hope, warmth, and a spirit of kindness to everyone in their community during the COVID-19 outbreak.
They encourage their community to post and interact on the social wall, which creates a feeling of solidarity. Especially during times when many must stay in isolation, the social wall offers a way to maintain a conversation with the community and uplift everyone’s mental wellbeing.
By promoting the hashtag #RRHSpreadJoy, they collect images and videos people are posting to support each other.
User-generated content example as a news feed
Bundle information from various sources and provide a curated mix of news and entertainment on a social media wall. You can then embed your hub on a website or display it on screens somewhere.
Get a news feed for your brand!
We’ve created a microsite for the coronavirus crisis based on two social walls we’ve set up. One wall focuses on news sources, while the other one provides a distraction for the lockdown.
With Walls.io, it’s easy to set up a news and information hub centred around a particular topic or focus on local news from your area. In addition, you can add content from social media or RSS feeds and even create content just for the social wall using our “Native Posts” feature.
💡A great way to guide readers to your social media accounts or blog is by adding Read more or Follow us buttons to your news feed.
Ingolstadt, a city in Bavaria, Germany, uses several social newsrooms on their websites. They display a newsroom on the city’s official website, just like one for the Ingolstadt fire department and one specifically COVID-19 information. They also show the social wall on a screen at the city hall.
User-generated content for building a community
A social wall opens the door to new fans and followers to interact with you and the rest of your community.
Grow your audience with a social wall💥
Twitch user Fairyliveshow runs a Twitch show called “The Comic Book of Twitch.”
Inspired by the recent Eurovision Song Contest, Marili and her team decided to try something new. They set out to organise a song contest entirely on Twitch, called TwitchVision, where other creators could submit songs, and the audience got to vote live to crown the winners.
She set up a social wall for the contest in which fans and followers could submit comments via social media with the hashtag #TwitchVision.
💥Amplify your reach by adding Subscribe, Follows us or Share now buttons to your social wall.
UGC for every industry and need
We’ve shown you some of the best user-generated content examples we have for each industry. Add CTA buttons to UGC (Learn more, Book now, Donate now, Subscribe, etc.) and watch how quick users are guided to where you want them to be. Boost sales, grow your brand and much more with a social wall.
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