19+ User-Generated Content Statistics

Harness the Power of UGC With These User-Generated Content Statistics

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User-generated content (UGC) has emerged as a powerful force that drives brand engagement, authenticity, and trust. From social media platforms to customer reviews and testimonials, UGC has become a significant driver of marketing success. Let’s explore compelling user-generated content statistics that highlight its impact and the various types of UGC used in marketing campaigns.

What is user-generated content?

User-generated content is any form of content that consumers or users of a product or service voluntarily create. It can take various forms, including reviews, testimonials, social media posts, blog comments, videos, and more.

⭐Related: What Is a UGC Creator?

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Benefits of user-generated content

Now, let’s uncover why user-generated content has become a game-changer for online businesses.

1. Authenticity breeds trust

Consumers have become increasingly skeptical of promotional messages in an era dominated by traditional advertising and branded content. They crave authenticity and genuine experiences. User-generated content offers just that – honest opinions and experiences from real people. Incorporating UGC into your online presence establishes trust, humanizes your brand, and creates a sense of community.

2. Amplified reach and engagement

When users share their experiences with your brand, they become powerful advocates. Their content reaches their networks, extending your brand’s reach beyond your immediate audience. Furthermore, UGC tends to generate higher engagement levels than traditional marketing efforts. Users are more likely to engage with content created by their peers, leading to increased likes, comments, shares, and overall visibility.

3. Enhanced SEO opportunities

As an SEO professional, you understand the importance of optimizing your website to improve search engine rankings. User-generated content can play a significant role in your SEO strategy. Users who create content related to your brand naturally incorporate relevant keywords and phrases. This user-generated content adds valuable, organic SEO benefits, improving your website’s visibility and driving more organic traffic.

⭐Related: User Generated Content Examples

User-generated content statistics

To delve deeper into the UGC trend, Walls.io conducted a survey involving 100 experienced marketers and industry experts. The results we present here are genuine, offering a valuable snapshot of the current state of UGC and its impact on marketing strategies.

These insights will equip you with the knowledge necessary to leverage user-generated content effectively and drive meaningful results for your brand.

User-generated content in social media statistics

Social media platforms offer immense opportunities for brands to engage with their audience. Here’s a breakdown of the most engaging content types on social media:

  • User-generated content takes the lead as the most engaging content type on social media, confirmed by 54% of marketers.
  • 31% of experts revealed that influencer content captures the attention of social media users.
  • Brand-generated content ranks third in engagement, with 15% of marketers stating that social media users find it compelling. 
  • Our findings indicate that stock content, which refers to pre-made visual assets such as images or videos, garnered 0% of engagement. Social media users often seek original and personalized content, making stock content less compelling for engaging audiences in the dynamic social media landscape.
A pie chart showing the percentages of UGC in social media statistics described above. User-generated content 54%, Influencer content 31%, Brand content 15%, Stock content 0%.

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These statistics underline the power of user-generated content in driving engagement on social media. Leveraging the authenticity and relatability of UGC can significantly enhance your brand’s presence and resonate with your target audience. Influencer content also holds substantial sway, while brand-generated and stock content have lower engagement rates.

Types of UGC statistics

When leveraging UGC in marketing campaigns, various types of content can create authentic connections with the audience. Here’s a breakdown of the most commonly used UGC types:

  • 48% of experts found photos to be the most effective visual content format for user-generated content marketing. Photos are versatile and can be used across various marketing channels, making them popular among marketers.
  • 31% of survey participants expressed that testimonials are highly effective visual content for marketing purposes. This UGC type helps build trust and credibility by showcasing the satisfaction and endorsement of existing customers.
  • Short videos, typically lasting a few seconds to a few minutes, were chosen by 17% of surveyed marketers as their most used type of UGC.
  • Although ranked lower in our survey, 4% of participants still recognized the effectiveness of quotes as effective content for marketing.
A pie chart showing the percentages of UGC types used in campaigns statistics described above. Photos 48%, Testimonials 31%, Short-form video 17%, Quotes 4%.

These statistics reveal that incorporating user-generated photos in your marketing campaigns can significantly impact building trust and authenticity. Testimonials, short-form videos, and quotes are valuable in showcasing real customer experiences and opinions.

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Visual content aesthetic statistics 

Visual aesthetics play a crucial role in capturing the attention of your target audience. Here are the most effective visual styles for marketing purposes, based on our survey:

  • 62% of experts found the natural and authentic visual style to be the most effective for marketing purposes. This style showcases genuine moments, real people, and authentic experiences, precisely what UGC is about. It creates a sense of relatability and builds trust with the audience by conveying a genuine representation of the brand or product.
  • 30% of marketers indicated that a bold and striking visual style is highly effective for marketing. 
  • Our survey revealed that 7% of respondents find a refined and elegant visual style effective in marketing. 
  • Only 1% of experts expressed that a minimalistic and monotone visual style can be effective in marketing.
A pie chart showing the percentages of visual style for marketing statistics described above. Natural 62%, Bold 30%, Elegant 7%, Minimalistic 1%.

These statistics indicate that embracing a natural and authentic visual style like UGC in your marketing materials can resonate strongly with your audience. Bold and striking designs also have their place, conveying a sense of confidence and grabbing attention. Refined and elegant visuals and minimalistic and monotone aesthetics can cater to specific brand identities and preferences.

User-generated content KPIs statistics

To measure the effectiveness of user-generated content, marketers rely on key performance indicators (KPIs) that provide valuable insights. Here are the most used KPIs for evaluating the impact of UGC:

  • According to 41% of marketers, engagement metrics such as clicks, shares, and comments are the most widely used KPIs for assessing the impact of user-generated content.
  • 33% of marketers consider lead generation a vital KPI for evaluating the effectiveness of user-generated content.
  • 15% of experts emphasize that the amount of time users spend engaging with user-generated content is a valuable KPI for assessing its effectiveness.
  • Conversion rates, although ranked lower at 11% in our survey, are still an important KPI for evaluating the impact of UGC.
A pie chart showing the percentages of KPIs used to measure UGC statistics described above. Engagement 41%, Lead generation 33%, Time spent 15%, conversions 11%.

These statistics emphasize the importance of tracking engagement metrics such as clicks, shares, and comments to gauge the success of interactive content. Lead generation is also a key focus, highlighting the role of interactive content in capturing valuable leads. Additionally, monitoring the time spent on interactive content and conversion rates can provide valuable insights into audience behavior and campaign effectiveness.

Interactive content format statistics 

Regarding interactive content, specific formats have proven more engaging than others. Here’s a breakdown of the most captivating interactive content formats based on our user survey:

  • Quizzes or polls are the most popular interactive content format, capturing the attention of 55% of interviewed experts.
  • 23% of marketers find contests or challenges to be highly engaging. 
  • Our survey revealed that interactive videos hold some appeal, with 14% of respondents finding them the most captivating form of interactive content.
  • Although ranked slightly lower in our survey, infographics or data visualizations still garnered 8% of the experts’ interest.
A pie chart showing the percentages of engaging interactive content statistics described above. Quizzes 55%, Videos 14%, contests 23%, Infographics 8%.

These statistics demonstrate that incorporating quizzes or polls into your content strategy can significantly boost engagement. Contests or challenges and interactive videos also hold considerable potential for capturing your audience’s attention and driving meaningful interactions.

⭐Related: 20+ Employer Branding Statistics to Boost Your Strategy

Wrapping up

User-generated content has revolutionized the marketing landscape, allowing brands to engage their audience authentically. By leveraging the power of interactive content formats, visually appealing styles, and various types of UGC, businesses can create compelling campaigns that build trust, drive engagement, and boost conversions. Furthermore, keeping a pulse on the latest UGC statistics and trends ensures that your marketing strategies remain practical and relevant in a dynamic digital world.