Ferrari, the Italian luxury sports car manufacturer based in Maranello, is not only creating awesome cars but also doing a great job producing content for their social media profiles.
They then reuse all this awesome content in a live social media feed which they embed on various pages on the Ferrari website, or just display it during their races. Here’s one we spotted in the Ferrari pit while we were watching TV on a Saturday afternoon.
Ferrari is a best practice example for using a live social feed as a way to present and promote the social media content you put so much work into.
With a social network’s proprietary social feed widget, you’re usually stuck with very few design options, if at all. But a professional social feed can be customised extensively to fit various use cases, brand colours, display options, etc.
Ferrari is using the Walls.io Fluid theme for their live social media feed embed. They used a simple design to match their website, completely removing the background behind the social media posts.
Here we see the live social media feed embedded on the Corse Clienti microsite:
Select only the content you want to display
You are fully in control of the content you’re showing on your embedded website widget. With a social media feed like the one used by Ferrari, you can collect content based on hashtags and keywords from multiple social media channels. Ferrari brings only their Instagram and Twitter brand channels to the social wall, but you can show posts by other people as well, for example, those using your brand hashtag.
You can also be more specific about which posts to show. Rather than just including your whole feed, you can exclude posts by using filters or keywords. That way you can adapt your social feed to the page you’re embedding it on.
Ferrari is using different live social media feeds relevant to the content of their microsites. For example, they use a different feed on the Formula1 landing page than they do on the Corse Clienti microsite mentioned above.
Same Ferrari site, but different subpage with a different social wall with different sources:
Always keep your website fresh
If you’re already spending time and effort on posting to your social channels, why not make it go a little further? Your brand’s social media content adds a current element to your website. It keeps your website recent, shows that you’re active online and interacting with your customers and fans.
Ferrari is using a live social feed on their website to share the latest company news or news about future races with their visitors.
Communicate during a crisis
Ferrari also utilised the live social feed to communicate important company news during the COVID-19 crisis, for example, in the following Instagram posts:
Engage your website visitors
Apart from sharing brand and event news, Ferrari is also using the live social media feed to engage with their visitors and encourage them to participate in all sorts of activities.
Here are some example posts encouraging visitors to check out the brand’s Instagram stories and ask their favourite drivers questions in the Q&A sessions organised by Ferrari on their Instagram channel.
Fans will find content focusing on the history of the brand very interesting. Sharing them in a live social media feed on your website will help visitors discover and share this content with their followers.