Interactive Social Media Map for an International Event

International Epilepsy Day Promotes Awareness with an Interactive Social Media Map

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Two people with backpacks walking on a hiking path.

International Epilepsy Day is celebrated on the second Monday in February to increase awareness about epilepsy. This year, it fell on February 8, but the most significant celebration happened during the month leading up to it. 50 Million Steps for Epilepsy is an initiative that seeks to walk one step for every person with epilepsy in the world. From January 4 to February 8, supporters of the cause can submit their steps and their social proof to an interactive social media map. 

Since this event is celebrated worldwide, the organisers embedded an interactive social media map displaying social media content from supporters. 

Promoting awareness with a social media map

International Epilepsy Day is a joint initiative created by the International Bureau for Epilepsy (IBE) and the International League Against Epilepsy (ILAE). This event raises not only awareness but also vital funds for epilepsy organisations across the world. 

No matter the activity or location, every step calls attention to the cause. To motivate the attendants, the organising committee offers a prize to the best in each category. The categories are Silliest steps, Best dance steps, Cutest pet steps, Best baby steps. 

Screenshot of a Facebook video supporting International Epilepsy Day. In the video: staff and residents from Epilepsy South Cape/Karoo Branch doing the Jerusalem Dance Challenge.
Best Dance steps winners, Source: Facebook
Screenshot of an Instagram post. A cute dog video submitted to the interactive map of the International Epilepsy Day. In the video: a dog on a balance board with its human.
Cutest pet steps winner, Source: Instagram

An interactive social media map displaying epilepsy advocates 

International Epilepsy Day celebrations differ from region to region, with different cultures, locations, and weather. Yet the common denominator prevails: to highlight epilepsy and bring attention to the need for better understanding, proper legislation, better treatment services, and expanded research to enrich the lives of all those affected by epilepsy.

Given the event’s global nature, they created an interactive social media map displaying supporter’s social media posts tagged with the hashtag #50MillionSteps. The social media map shows where each post was published, the photo or video and a description. The map promotes interaction between advocates of the cause, creating a sense of global community.

Post in an interactive social media map promoting a Facebook live event titled “Epilepsy types and Anti-Epileptic Medicines” from Bogota, Colombia.
Facebook live event titled “Epilepsy types and Anti-Epileptic Medicines” from Colombia.
A tweet on an interactive social media map inviting viewers to watch a YouTube video about a 50 Million Steps journey.
A tweet from India promoting a YouTube video related to the event.

International celebrations become more connected when social media posts are displayed on an interactive world map. From one corner of the world, you can find out about what’s happening on the other side. Attendees can learn about a seminar on epilepsy in Colombia, and watch a YouTube video compiling a 50 Million Step journey from India. 

The key to encouraging a global exchange is to ask attendees to show their support on social media by using your hashtag, just like 50 Million Steps for Epilepsy did with #50MillionSteps. Global interaction has never been more straightforward. 

⭐Related: A Hashtag Campaign for Donations

GIF showing four social media posts from International Epilepsy Day supporters, on an interactive social media map.

To learn more about the different design options and settings for your interactive map, take a look at this social media map theme guide.  

Start a conversation about unique topics on social media 

The 50 Million Steps event teaches us one important lesson: the power of social media is tremendous. When done right, social media content helps start conversations about relevant topics, in this case, epilepsy. 50 million people in the world live with epilepsy, but did you know that before reading this initiative? I didn’t. 

Create your interactive map now!