Pharmaceutical company Janssen uses a social media feed to share their latest news. They display the social feed prominently on the Janssen homepage to allow visitors to explore the company’s latest achievements and activities.
Social media feed gives insight into daily work
Janssen promote their latest progress and research findings on social media and aggregate that content on a live feed on their website. Typically, pharmaceutical companies are relatively tight-lipped about what goes on behind closed doors. Website visitors don’t usually get to peek inside.
But Janssen are doing a great job explaining with videos, pictures and short stories what their daily work looks like. By using a real-time social media feed, they keep the website up to date with content they already create for their social media channels.
Social media and healthcare are a powerful combination
Learn all about the benefits of using social media feeds for healthcare.
Social feed shows the latest news in real-time
Exploring new medical treatments is always a marathon. It can take years to develop a new drug or vaccine. Jannsen are celebrating every step of the way on their social feed. Not only do they share their progress, but, in doing so, they are spreading hope that various chronic diseases could soon be curable.
Educating the public with a social media feed
Janssen display live streams of a web series they are hosting on YouTube on their social feed. The series sheds light on what a virus is, how vaccines are researched and why there are so many different approaches to creating them.
During the COVID-19 outbreak, when the news cycle revolved around finding a vaccine, Jannsen took the opportunity to educate the public on what that actually means. By using a social feed, they repurposed this valuable content to engage and inform their website visitors.
Want to make your work visible and transparent?
Transparency and information is clearly Janssen’s main social media marketing goal. The social media feed embedded on the website perfectly supports this strategy. It offers an overview of the latest innovations that Janssen has achieved. Additionally, they are making great use of content they have already produced for social media, and by displaying it on their homepage, they keep the visitor traffic and don’t lose it to social media platforms.