Rochester Regional Health, a health services organisation in the New York area, has set up a social community wall to create a digital neighbourhood that brings hope, warmth, and a spirit of kindness to everyone in their community during the COVID-19 outbreak.
Rochester Regional Health encourages its community to post and interact on the social wall, which creates a feeling of solidarity. Especially during times when many must stay in isolation, the social wall offers a way to maintain a conversation with the community and to uplift everyone’s mental wellbeing.
By promoting the hashtag #RRHSpreadJoy, they collect images and videos people are posting to support each other.
Learn all about the benefits of using social media feeds for healthcare.
We’ve put together a hashtag campaign guide to help you aggregate amazing user-generated content and create a social media hub just like Rochester Regional Health did.
The health services organisation shares valuable information on the social wall, educating people on how to cope during the lockdown.
Rochester Regional Health sets an example by putting their tips into practice right away:
The community loves to show support for their hospital and medical workers. Especially because it’s not currently possible to express their gratitude in person, the social wall is the best way to connect and interact with each other. It aggregates and displays all the amazing posts that people in Rochester are creating.
A social wall is not only a great place to connect and engage with your community but also to encourage donations. Rochester Regional Health uses its social wall to promote fundraising efforts for frontline medical professionals and motivate people to contribute.
Rochester Regional Health is using the social wall to create a space where people can show their support and gratitude. They utilise it to share important information about fundraisers and educate the public with tips on how to maintain, or boost, personal well-being.