Forbes8, an information hub for entrepreneurs, is using a social feed embed in their website footer. They are using it to share content published on the Forbes8 social media channels with their website visitors and engage them.
The social feed embed helps keep the website up to date
Keeping a website up to date is hard work, and when it comes to microsites, it gets even more challenging. At the same time, we’re used to regularly updating our social media accounts. It’s quick, easy to do, and we enjoy sharing content there.
So if you’re already spending time and effort on posting to your social channels, why not make it go a little further? By using a social feed embed, you can easily keep your website content fresh and engage your audience.
Using the social feed embed to share good vibes
Forbes8 has a lot of great motivational content on their social media channels. A combination of quotes, life stories and business success tips.
Quotes can be powerful when used in a targeted way to boost your brand. But they’re not an end unto themselves. If you want sustained engagement, you need to use them in support of your other great content, just like Forbes8 does.
Often, brands post this kind of content only on their social media channels, but including them in a social feed also helps engage website visitors and retain their attention.
Using the social feed embed to aggregate hashtag content
Apart from displaying social media content from their official profiles, Forbes8 also displays content posted by their fans on Instagram and Twitter using the #forbes8 hashtag. Fans and collaborators love seeing their posts show up on the Forbes8 website.
It’s undeniable that there are great advantages to embedding your social media posts on your website. Here are at least 5 reasons to embed a social media feed.
Reliable automatic content moderation
Hashtags are a beautiful thing. They help spread your brand’s message to the audience of your brand evangelists and beyond. Hashtag marketing makes excellent use of user-generated content by incentivising users to post content relating to a brand.
But hashtag aggregation has an ugly side as well. Anyone can make sure their negative posts land on your social feed embed by using your hashtag.
To avoid that, Forbes8 enabled the automatic social feed moderation in their Walls.io dashboard. We offer a default blacklist of keywords and phrases. You can use that list to filter out a lot of spam, and you can always add more to it or create your very own blacklist from scratch.
Want to use a social feed embed to spread positive vibes and important information?
If you would like to learn more about how you can fight hashtag hijacking, check out our Hashtag Hijacking Survival Guide.