IKEA Poland uses a social media photo gallery to display authentic content posted by customers using the store’s official hashtags on Instagram.
How IKEA engages and inspires online shoppers
IKEA Poland has integrated various social media photo galleries into its online store; One for each room section of the website.
Here’s an example from the kitchen category, where IKEA encourages visitors to share their photos using the Polish language hashtag #kuchniaIKEA:
Wondering how good an IKEA kitchen can be? Look below and be inspired by the arrangements of our customers. If you want the photo of your kitchen to be here as well, add a photo to Instagram using #kuchniaIKEA
User-generated content is a goldmine for eCommerce websites
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The images serve as inspiration for other customers and communicate that you don’t need to be an interior designer to make your home look great with IKEA products.
IKEA has user-generated content well in hand
It can be a bit nerve-wracking when you choose to show posts from other people on your website, but that’s where post moderation comes in. A social wall offers various moderation settings that give you full content control.
IKEA handpicks the content they want to display using social wall manual moderation because they want to be sure that only trustworthy content gets displayed on the product pages.
Want to inspire your customers with a curated social media photo gallery?
Over the last couple of years, social media has turned into a thriving marketing channel for eCommerce websites. 84% of online shoppers in the United States review at least one social media site before making a purchase. In addition, 80% of consumers have discovered a product they had an interest in buying on a social platform.