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Münster University Hospital Informs and Engages Using a Social Media Hub

This Hospital Found a Unique Way to Generate a Sense of Wellbeing for Both Patients and Visitors by Creating a Social Media Hub

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M?nster University Hospital social media hub
Guest post
by Veronika Beck May 5, 2020 2 min read

Münster University Hospital stands for cutting-edge medicine within the German hospital landscape. They use an embedded social media hub on their homepage to educate the public, provide a behind-the-scenes look into their work and disseminate information about their latest progress in research. 

How the hospital connects with its audience

Healthcare providers can easily connect and form a relationship with their patients using an embedded social media hub. Münster University Hospital collects and displays their posts on a social hub to increase the level of trust among patients.

By prominently featuring the social hub on their homepage, they can connect to visitors immediately. To achieve that, they aggregate content from all their social media channels, combining photos and videos into the social wall.

Screenshot of the Münster University Hospital website, which has the social media hub embedded on the homepage. The social wall shows various posts made by Münster University Hospital on Facebook and Instagram.

Social media and healthcare are a powerful combination

Learn all about the benefits of using social media feeds for healthcare.

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Münster University Hospital uses the social hub to make their work more transparent by featuring medical professionals and showing their work. Being able to put human faces and their backstories to scary-sounding procedures can generate trust and dispel fear in patients looking for information. In addition, it demonstrates the healthcare providers’ professionalism and gives a sneak peek behind the curtains of a hospital. 

An Instagram post by @ukmuenster as displayed on the social wall. It shows a patient being examined with a big machine (a cardiac catheter is being checked). The caption is in German and reads: “In den letzten Wochen suchen deutlich weniger Patienten Hausärzte oder auch Krankenhäuser auf – auch wenn sie erhebliche gesundheitliche Probleme haben. Wir möchten betonen: Die Versorgung schwerkranker Patienten bleibt bei uns am UKM auch in Zeiten von Covid-19 natürlich sichergestellt! ✅🏥 Zum Schutz von Patienten und Mitarbeitenden vor einer möglichen Infektion setzt beispielsweise die Kardiologie am UKM bei Herzkatheter-Untersuchungen unter anderem eine Bleiglaskabine ein. Auch wenn alle elektiven ambulanten Vorstellungen und stationären Aufnahmen aktuell abgesagt werden, werden dringende oder notfallmäßige kardiologische Untersuchungen und auch dringende Ablationsbehandlungen von Herzrhythmusstörungen sowie Operationen fortgeführt. Falls bei einem Patienten eine Herzkatheter-Untersuchung erforderlich ist, werden seitens der Mitarbeitenden alle erdenklichen Maßnahmen getroffen, um die Patienten und sich selbst bestmöglich zu schützen - wie in allen anderen Bereichen am UKM. ☎️ Grundsätzlich gilt natürlich weiterhin: Bei medizinischen Notfällen immer die 112 wählen - auch an Ostern und anderen Feiertagen im Jahr! 🆘 #ostern #ukmuenster #besteVersorgung #kardiologie #herzkatheter #coronavirus #covid19”
Most patients would not be able to see what a cardiac catheter examination looks like if the hospital didn’t display it on their social hub.

Entertaining visitors with throwbacks on the social media hub

The hospital also uses its social hub for entertaining content, to engage with their audience and add some levity to a serious subject. If patients feel comfortable and well taken care of, they can recover better. With content like that, the hospital attempts not only to address patients’ physical but also their mental wellbeing.  

An Instagram post by @ukmuenster as displayed on the social wall. The black-and white image shows a surgery team in 1955 operating on a patient. The people in the front, who are operating, are wearing a white operating gown that also covers almost everything from the forehead to the mouth, leaving an opening for the nose and eyes — it almost looks like a linen balaclava. The people in the background, watching the procedure over the shoulder of the operating team, are just wearing operating gowns and hats. The caption is in German and reads: “#teamwork im Jahr 1955 👩‍⚕️🏥👨‍⚕️ 📸 #teamworktuesday #chirurgie #surgery #op #operationssaal #ukmuenster #damals #backthen #damals #operation #mitralstenosis”

Keeping people up to date with a social hub

On their social hub, Münster University Hospital displays valuable information for their audience. This assures that stakeholders are always up to date and have the information they need.

In this case, they are announcing new rules for blood donations and are simultaneously thanking all previous donors:

Twitter post by @UK_Muenster as shown on the social media hub. The image shows a blood bag overlaid with copy (in German) informing potential donors that they will need an appointment to give blood during the COVID-19 pandemic. It also features a phone number and the hashtag #MünsterHältZusammen (meaning Münster is sticking together). The caption is in German and reads: “Hey #Muenster, danke für die grandiose Spendebereitschaft! Um ausreichenden Abstand zu gewährleisten, können wir nur noch SpenderInnen zulassen, die vorab einen Termin vereinbart haben: ☎️ 0251 83 58000. #blutspende”

With a social media hub, Münster University Hospital can aggregate the amazing content they generate for their different social media channels and display it on their social media hub. Additionally, it keeps their website fresh and up to date. 

Want to use a social media hub in your hospital?

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Learn all about why you should embed a social media hub on your website and check out some more examples of great social feed website embeds.