Münster University Hospital stands for cutting-edge medicine within the German hospital landscape. They use an embedded social media hub on their homepage to educate the public, provide a behind-the-scenes look into their work and disseminate information about their latest progress in research.
How the hospital connects with its audience
Healthcare providers can easily connect and form a relationship with their patients using an embedded social media hub. Münster University Hospital collects and displays their posts on a social hub to increase the level of trust among patients.
By prominently featuring the social hub on their homepage, they can connect to visitors immediately. To achieve that, they aggregate content from all their social media channels, combining photos and videos into the social wall.
Learn all about the benefits of using social media feeds for healthcare.
Münster University Hospital uses the social hub to make their work more transparent by featuring medical professionals and showing their work. Being able to put human faces and their backstories to scary-sounding procedures can generate trust and dispel fear in patients looking for information. In addition, it demonstrates the healthcare providers’ professionalism and gives a sneak peek behind the curtains of a hospital.
The hospital also uses its social hub for entertaining content, to engage with their audience and add some levity to a serious subject. If patients feel comfortable and well taken care of, they can recover better. With content like that, the hospital attempts not only to address patients’ physical but also their mental wellbeing.
On their social hub, Münster University Hospital displays valuable information for their audience. This assures that stakeholders are always up to date and have the information they need.
In this case, they are announcing new rules for blood donations and are simultaneously thanking all previous donors:
With a social media hub, Münster University Hospital can aggregate the amazing content they generate for their different social media channels and display it on their social media hub. Additionally, it keeps their website fresh and up to date.