Yamaha Music London sells every instrument you can think of online, but they are also doing a great job using social media and user-generated content to engage visitors and communicate with customers.
Yamaha Music London embedded a social wall on their homepage, as well as on every product page. But they didn’t just drop the embed code and were done with it. They made sure the social wall blends in with the website and becomes part of their brand. By employing great design, Yamaha Music London made their social wall embed an example worth following.
User-generated content is a goldmine for eCommerce websites
Learn all about the benefits of using social feeds for your eCommerce website.
To effectively communicate with your audience, you need to design a social wall website embed in line with your brand’s design. A social wall like Walls.io allows you to easily create your unique look and feel and define the structure and layout of your custom social wall.
When it comes to social wall design, the possibilities are endless, and it’s well worth investing that extra minute of your time to make your social wall look amazing — just like Yamaha Music London has done.
Mixing user-generated content with product news and helpful information
Yamaha Music London uses the social wall to spread information about new products, share tutorials and useful tips, and highlight posts created by satisfied customers on Twitter and Instagram.
The user-generated content provides them with useful social proof for the social wall website embed. It’s also a great way to monitor brand mentions from customers posting on various social media channels.
Here are a few examples of content the online music shop is posting on their social media wall.