The cost of social wall services in 2026 varies. It is about $250 for a one-time event pass. It can also be thousands of dollars per year for custom enterprise contracts. The exact cost depends on how you use it. For example, it depends on whether you need it for events, websites, or digital signage. It also depends on the number of content sources you need and the size of your audience. And it depends on whether you’re running a single activation or year-round campaigns.
If you’re looking into social wall tools and wondering how much money to set aside, this guide will explain how social wall pricing works.
🌟 New to social walls? Start with our complete guide to social walls before diving into pricing.
Most SaaS tools charge a flat monthly fee, but social wall pricing depends on how you use it. Most platforms — including Walls.io — have different pricing options based on how you plan to use the wall:
- For events , we can power live hashtag walls, audience engagement, and interactive screens at in-person, virtual, or hybrid events.
- For websites, we can embed automated social media feeds on company websites, career pages, or intranets.
- For digital signage, we can display dynamic content on lobby screens, office displays, or retail locations.
Each use case has different requirements, and that’s what matters. An event wall needs to be updated in real time and is used for live audiences. A website embed runs continuously and needs stable, moderated content on a rolling basis. A digital signage system is used to manage screens in different locations.
If you choose the wrong pricing plan, you might pay too much for features you don’t need or get stuck with a plan that can’t handle your workload.
⭐️ Related: The best plan for you social wall
Walls.io for Events offers a one-time Event Pass.
The Event Pass starts at $250. It gives you 30 days of content collection and display for a single event. It includes five social media sources (each hashtag or connected profile counts as one), real-time content updates, and support for audiences of up to 500 live viewers. You don’t have a long-term commitment — you buy it when you need it.
This model can be used with Enterprise, which removes the 500-viewer limit, gives you a custom number of sources, and bundles all add-ons. The price for businesses is based on the specific needs of the company and can be requested.
⭐️ Related: Walls.io for Events Pricing
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Walls.io for Websites has three subscription levels: There are three plans: Professional, Premium, and Enterprise.
The Professional plan includes 10 social media sources and content updates every 15 minutes. Premium bumps the sources to 20. You can get more with Source Packs. Enterprise offers a custom source count with content updates every minute or in real time — which is important for anything that needs to feel live rather than updated at set times.
You can buy both the Professional and Premium plans every month or every year. If you buy the yearly plan, you will get 20% off.
The Website Embed — which shows reviews and keeps visitors updated — is included across all plans. You can embed the wall on as many domains as you need at no extra cost. It’s interesting that companies like Trumpf run social walls across their career pages in multiple countries without paying for each domain.
⭐️ Related: Walls.io for Websites Pricing
The prices for digital signs are based on the same structure as the website. There are three options: Professional, Premium, and Enterprise. The only difference is the type of screen.
The Professional plan includes 10 sources and 10 screens. Premium includes 20 sources and 25 screens. Enterprise can be customized in every way.
Content updates are made every 15 minutes on Professional and Premium, and every 1 minute on Enterprise. The 20% annual discount also applies here.
If you’re a retailer, hotel, or office managing a few displays in the lobby or corridor, the Professional plan is usually the right choice. You can always add Source Packs to increase the variety of your content without upgrading to Premium. Enterprise is the right choice when you need to manage screens across many sites or when you need to control content closely with detailed administrative controls.
⭐️ Related: Walls.io for Digital Signage Pricing
👉 Engage attendees with a social wall
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Are there discounts or special pricing options?
Yes, here are a few worth knowing about:
👉🏼 If you pay once a year, you can save 20%. If you switch from monthly to annual billing on the Website Professional, Website Premium, Digital Signage Professional, or Digital Signage Premium plans, you’ll get 20% off. It adds up to over a year.
👉🏼 Discounts are available for non-profit organizations and educational institutions. Walls.io offers lower prices for non-profit organizations and educational institutions. You can find more information about who is eligible in the Help Center.
We have custom plans for businesses. Large organizations with complex requirements — multiple walls, multiple teams, high volume — should talk to the sales team. Enterprise plans are fully custom and priced accordingly. The starting point for enterprise contracts is usually around $6,900 per year, based on the reported sizes of the deals.
⭐ Related: The social wall ROI playbook
What’s included vs. what costs extra?
All paid plans include Social Media Aggregation, which lets you collect content from social media and display it anywhere. They also include Custom Design, which lets you personalize your feed design to match your brand’s identity. Paid plans also include moderation tools, unlimited embeds, and standard analytics.
Add-ons are available to extend your plan and include things like:
- Direct Posts: This is especially useful for internal company events or for companies where employees don’t have or want to use their personal social media accounts.
- Polls: Get feedback from your audience right away.
- Photo Booth: Take branded photos of your audience.
- Lead Generation: Collect leads and user-generated content at once.
- AI Moderation: AI Spam Filters and AI Sentiment Filters keep your social wall professional and consistent with your brand.
Enterprise plans bundle all add-ons. Self-service plans (Professional and Premium) can add them à la carte.
⭐ Related: How to extend your plan with add-ons
Walls.io is a premium tool, and its price reflects that. It’s not the cheapest option on the market, but for businesses, the comparison isn’t just on price.
Here’s how Walls.io stands out: Walls.io social walls meet all the requirements for enterprise procurement, including EU hosting, GDPR and CCPA compliance, cookieless embeds, and accessibility — Walls.io social walls adhere to WCAG 2.1. Cheaper tools simply don’t meet these requirements.
For website and digital signage use cases, the platform’s ability to gather content from 14+ networks, its powerful moderation, and its ability to combine social content with Direct Posts, means you’re not paying for a simple feed widget. You’re paying for a content system that is governed.
Take a look at how Walls.io compares to its competitors:
Frequently Asked Questions
How much does a social wall cost for a single event? A Walls.io Event Pass starts at $250 for 30 days. That includes five social media sources (hashtags and profiles), real-time content updates, and support for up to 500 live viewers. If you need more sources, larger audiences, or add-ons like Direct Posts or Polls, the price will increase. The cost of an event is based on the specific needs of the event. If you are planning an event with a lot of people or one with special requirements, please ask us for a price.
Is there a free plan? Walls.io no longer has a free plan, but there is a 14-day free trial that includes all features. You don’t need to provide a credit card. Your settings are saved, so if you decide to upgrade after the trial, you’ll pick up right where you left off.
Can I put the social wall on more than one website? Yes. All plans allow you to embed your wall on as many websites, intranets, event platforms, or any combination as you need. This is free of charge. There is no pricing based on the number of domains.
Do I need a long-term contract? No. Self-service plans (Professional and Premium for Websites and Digital Signage, plus individual Event Passes) are month-to-month or annual subscriptions with no required commitment. You can cancel at any time, and your plan will remain active until the end of the current billing period. Depending on the plan, you might be signing a longer-term contract.
Do you offer discounts for non-profits or universities? Yes, Walls.io offers discounted pricing for eligible non-profit organizations and educational institutions. Contact the Walls.io team to verify your eligibility and get a quote.
What’s the right plan for you?
To put it simply, the cost of social walls depends on how they will be used and how much will be used.
First, decide what you want to use it for. Do you need it for events, websites, or digital signage? Then choose the plan tier based on how many sources you need and if you need real-time updates. If you need interactive features like polls, direct posts, or photo booths, add-ons can help.
If you only have one event per year and you have less than 500 guests, an Event Pass might be the best option for you. If you’re planning on creating content all year, like with multiple events, a website embed, or screens in different locations, it’s usually better to go with a subscription or Enterprise plan.
You can start with a 14-day free trial. That way, you can explore all the features before committing to anything. You don’t need a credit card to use it.
👉 Start your next conference with a social wall
Attendees will thank you
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