The Federal Ministry of Education and Research in Germany collects science challenges for kids, which are compiled and presented by various STEM (Science, Technology, Engineering and Mathematics) initiatives, on a hashtag social wall. The idea behind the hashtag wall is to spark children’s joy for logic, geometry, geography or mechanics. By awakening kids’ passion playfully at an early age, they hope that it will evolve into a lasting one and perhaps even lead to a profession in STEM.
Hashtag wall to entertain children at home
On the hashtag wall, children find a colourful collection of assignments, compiled and presented by various STEM initiatives in Germany. The Ministry of Education merely aggregates the content provided by these initiatives and makes it more accessible for the kids.
The #MINTatHome partners (MINT is the German equivalent to STEM) are constantly coming up with new tasks for kids to do at home. The assignments are posted on various social media channels under #MINTatHome and find their way to the Ministry’s website via the hashtag wall.
Social media for government institutions
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The social wall automatically collects and distributes content from initiatives to children
The hashtag wall’s biggest advantage is that STEM partners can access it directly when publishing a challenge on their social media, simply by using the official campaign hashtag. The social wall automatically aggregates the posts from various platforms and displays them in one place. Learn more about running hashtag campaigns from our hashtag campaign guide.
Increasing reach with a hashtag wall
By asking collaborators to publish the challenges on their own social media accounts, the German Federal Ministry of Education and Research acts as a mere intermediary, connecting to the social media audiences that their partners have already built, as well as pulling everything together in one place.
This way, they can increase their range significantly as, often, the posts also include hashtags with more reach. The hashtag wall allows them to track the predefined hashtag mentions to aggregate and display them on the social wall.
Want to promote your campaign on a hashtag wall?
The German Federal Ministry of Education and Research found a fantastic way of connecting with children and teenagers using a social media wall. It helps them increase awareness for their educational campaign aiming to spark and encourage interest in STEM disciplines.