Instagram is one of the world’s most popular social media platforms, with over 1 billion active users. As a business, it’s essential to tap into this vast audience to promote your products and services, while reusing the content you create for the platform. One of the best ways to do this is by creating an Instagram wall.
What is an Instagram wall?
An Instagram wall is a collection of branded content, user-generated content, and customer reviews displayed on a website or screen. It helps visitors discover your products and services.
Why use Instagram walls for your business?
An Instagram wall can be a powerful tool for businesses for several reasons. First, it allows you to showcase your products and services in a visually appealing way. This can increase brand awareness and engagement with your audience.
⭐Related: How to Embed an Instagram Feed on a Website
Second, an Instagram wall can help to increase website traffic. When people see your Instagram posts on your website, they may be more likely to click through to your Instagram profile. This can help drive more website traffic and increase your reach.
Third, an Instagram wall can help to increase conversions. By displaying user-generated content on your website, you can show potential customers that others are already using and enjoying your products or services. This can increase trust in your brand and lead to more conversions.
How to create an Instagram wall
Create a widget that gets auto updates from your Instagram page.
Great for brands that care about user privacy and security. This solution doesn’t load any 3rd-party widgets or services and complies with EU & US/Californian data protection laws (GDPR and CCPA).
1. Create your free Walls.io Instagram widget
First of all, set up your free Walls.io account. It will take less than 5 minutes, including adapting the design. Then choose Instagram as the source of your widget. Here’s a tutorial on how to add Instagram as a source.
Note that only Instagram business accounts can be linked to Walls.io. If you don’t have a business account, read how to turn your account into a business account. Or, watch this tutorial.
2. Copy your widget’s code snippet from the Embed section
Navigate to the Embed & Display section of your Walls.io dashboard and grab the embed code. JavaScript is generally the preferred method as it gives you more features. But iframe is a great option, especially as not all website builders or apps will let you use JavaScript.
3. Paste your wall’s code snippet into your page
The Instagram widget will automatically fetch all the content you publish on your Instagram account. If you’d like only to display some posts, you have complete control over the widget’s content.
⭐Related: How to Embed Instagram Reels on Your Website
Businesses using Instagram walls
Here are some examples of brands using Walls.io Instagram walls to showcase a mix of branded content and user-generated content.
Tourism — Borkum Island
Borkum uses Walls.io to collect all Instagram posts tagged with #MeinBorkum. Combined with posts from the official Borkum Instagram account and, for good measure, posts from the Borkum Facebook Page, this creates a great mix of sources for the social wall, which is also embedded on the island’s website.
Events — Hubilo
Hubilo embedded the social wall into their event platform for the MIX event in 2022, starring Mindy Kaling. The wall collected posts from Instagram and Twitter with #HubiLove and #mix2022, selfies taken in Snapbar’s photo booth, and direct posts with photos from the physical venue.
Finance — Raiffeisen Bank
Raiffeisen Bank Romania celebrated Romania’s National Day by organizing an Instagram hashtag contest. The contest helped boost brand awareness and engage existing and potential new customers.
Engage website visitors with Instagram content
Culture — The Carnegie Museum of Art
The Carnegie Museum of Art collects hashtag campaign submissions and displays them on a social wall. As part of an exhibition, CMOA created a social media campaign asking visitors to share photos of their day on Instagram. The images were displayed on a social wall embedded on cmoa.org and a screen at the gallery.
Instagram walls for successful brands
An Instagram wall can be a powerful tool for businesses looking to increase brand awareness and website traffic. By curating a collection of Instagram posts and displaying them on your website, you can engage with your audience and show off your products and services in a visually appealing way. Using a tool like Walls.io makes creating an Instagram wall simple and easy, so your business can see the benefits quickly.