Hi! My name is Ana, and I’m a fan of social media. I’m always posting and liking on Instagram, scrolling through TikTok, and pinning away on Pinterest. That’s why it’s my civil duty to keep you updated on all the latest social media trends, updates, and gossip.
Social media platforms undergo many changes throughout the year, and sometimes, it’s hard to keep up with everything.
If you want to keep up with all the latest news in social town, make sure to bookmark this article and check on it whenever you want!
LinkedIn is testing a feature that lets users privately flag posts they suspect are AI-generated, using a simple three-dot menu on any post. The reports help LinkedIn refine its detection models, and creators get a quiet heads-up in their analytics dashboard. It’s part of a bigger push against so-called “AI slop.”
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TikTok’s AI influencer generator
TikTok Symphony now taps ByteDance’s Dreamina Seedance 2.5 model, letting advertisers create videos up to 30 seconds long, double the old limit, with sharper visuals and stronger character consistency. Brands can upload up to 50 reference files, up from nine, plus timestamp-specific direction for pacing. It’s rolling out to select advertisers now.
Instagram translations
Instagram now offers AI-powered Reels translations in Japanese, Korean, French, German, and Italian, adding to its existing options. The feature syncs a creator’s mouth movements with translated audio, making it look like they’re speaking the language. Instagram says support spans 18 languages total, and creators can review or disable syncing before posting.
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Google creates a Pinterest
Google Images is celebrating its 25th anniversary with two new features: a browsable, personalized image gallery that updates in real time as you explore and save to collections, and AI image generation built directly into AI Overviews using Google’s Nano Banana model, turning text prompts into custom visuals within Search.
TikTok mini series
TikTok launched Growth Max for Mini Series, an ad solution that amplifies episodic drama content published either through the TikTok Minis Center or as organic posts on a Business Account. Brands can monetize by letting viewers unlock episodes with ad views or payments. Internal testing showed up to 3x higher Day-0 ROAS with in-app ad monetization compared to standard campaigns.
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TikTok AI agents
TikTok introduced Agentic Hub, a marketplace of AI Skills built on TikTok for Business MCP that connects AI agents directly to advertising tools. These Skills support campaign creation, creative generation, performance analysis, and catalog management with less manual work. Partners like HubSpot, Wix, and Constant Contact have already published Skills, with more advertisers expected to plug in as the ecosystem grows.
LinkedIn expands your feed
LinkedIn is experimenting with suggested feeds — curated, topic-focused content streams shown alongside users’ regular feeds. Based on personal interests and trending news, the feature is designed to broaden exposure and engagement. First tested at Cannes Lions, initial feedback has been positive, signaling a wider rollout could be on the horizon.
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TikTok said scroll and run
TikTok and Strava have launched a €100k Local Movement Fund, backing 20 creator-ambassadors across Europe who champion local fitness communities. Each creator receives funding and TikTok ad credits to support their neighborhood clubs. The partnership also includes joint research with Praesidio Safeguarding on how online inspiration drives real-world physical activity.
⭐️ Related: How to Embed a TikTok Feed On Your Website
LinkedIn Creator Marketplace
LinkedIn has introduced two new tools for B2B marketers: Creator Marketplace, available within Campaign Manager, lets brands discover and partner with vetted creators who influence buying decisions, while BrandWorks provides hands-on creative and strategy support. The move comes as 82% of B2B marketers report that creators increase credibility with decision-makers.
FIFA activations by Snapchat
Snapchat is rolling out 30+ World Cup experiences this summer, including AR lenses for 20+ national teams, live creator coverage from Snap Stars like Alix Earle, behind-the-scenes athlete content, and IRL fan activations in Los Angeles and New York City. With 85% of daily Snapchatters planning to follow the tournament, the platform is positioning itself as the go-to destination for fan engagement.
Pinterest wants you to go offline
Pinterest has launched a new campaign promoting itself as a platform that inspires offline action rather than endless scrolling. By highlighting pre-social media behaviors, it positions itself against more addictive platforms. With the slogan encouraging users to log off, Pinterest aims to redefine its role as a discovery tool for real-world inspiration.
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TikTok’s transparency report
TikTok’s first EU transparency report under the Digital Services Act highlights its efforts to combat hate speech. The platform reports that most flagged content is reviewed within 24 hours, while a large portion is removed proactively. The report aims to increase accountability and give insight into moderation practices across social media platforms.
TikTok x Berlinale
TikTok reports 6.5 million daily film and TV posts in 2025, with viral fandom driving box office success across Europe. At Berlinale 2026, the platform highlighted #BookTok’s impact on publishing and launched new performance-focused ad solutions, including Streaming Ads and New Title Launch, to help entertainment brands connect with engaged audiences.
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Pinterest’s Q4 growth
Pinterest added 19 million users in Q4, reaching 619 million monthly actives, while generating $1.3 billion in quarterly revenue and $4.2 billion for the full year. The platform continues to refine its discovery tools with improved search categorization and AI-powered recommendations, even as it works to manage concerns around generative AI content. Learn more in their Q4 report.
⭐️ Related: 12 User-Generated Content Campaigns
Edits gets new features
Meta is rolling out new features for its Edits app to streamline content creation. Users can now copy and paste elements, work with an expanded timeline view, and apply edits across visual and audio clips more easily. The update also brings new editing tools to Android, improving accessibility and creative flexibility for more users.
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LinkedIn’s AI feature
LinkedIn introduced a new product that helps professionals showcase verified skills through real usage, not exams. Partnering with AI companies like Descript, Replit, and Zapier, LinkedIn validates proficiency based on how tools are actually used. More partners, including GitHub and Gamma, are planned for the coming months.
WhatsApp will keep numbers private 📲
WhatsApp is rolling out usernames that fully hide phone numbers on user profiles, shifting toward a more social-media-style identity system—something that also opens new opportunities for businesses using the best WhatsApp chatbots to interact with users more securely. The change adds a privacy layer between real-life and online identities, especially useful when interacting with businesses that are using the best WhatsApp marketing software or unfamiliar contacts. Usernames have been in development for some time.
Did you know WhatsApp messages can be aggregated to a social wall?
LinkedIn’s being cited by AI
New Chartbeat and Reuters Institute data shows Google search traffic to publishers has dropped sharply, partly due to AI previews. Meanwhile, studies reveal AI chatbots increasingly cite LinkedIn, especially Pulse articles, suggesting brands can regain visibility by publishing expertise directly on LinkedIn and optimizing for AI-driven discovery.
⭐ Related: Top 13 LinkedIn Influencers in Events 2025
TikTok’s Q5 data
TikTok shared new data showing that engagement stays high after the holidays, even as CPMs drop. During Q5, 81 percent of users say they spend the same or more time on TikTok, and most set personal goals for the new year. This creates a strong discovery and conversion moment for brands—especially those pairing high-performing social campaigns with conversion rate optimization tools to ensure increased engagement actually translates into leads, sign-ups, or sales once users land on their website. As engagement stays high on TikTok, it’s worth optimizing not just what you post but when you post it. Knowing the best time to post on TikTok can help your content land when the audience is most active and ready to interact.
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YouTube’s Expressive Captions
YouTube announced that Expressive Captions are now available on English videos across all devices, making content more immersive for viewers. The feature displays emotional cues such as all caps for intensity, sighs and gasps, and environmental sounds. Videos uploaded after October already support it, with broader rollout continuing.
Meta Launches SAM 3
Meta introduces Segment Anything Model 3, adding text and exemplar prompts for advanced detection, segmentation, and tracking across images and video. SAM 3 and SAM 3D power new creative tools, from Instagram effects to Marketplace visual previews, and debut alongside open datasets, fine-tuning code, and the new Segment Anything Playground.
New TikTok AI Controls
TikTok is expanding its transparency and personalization features for AI-generated content. New controls help users manage how much AIGC they see, while invisible watermarking boosts reliable labeling. TikTok is also investing in AI literacy through a $2M global fund and deepening industry collaboration to promote responsible AI use.
Meta will start using AI chatbot conversations to tailor ads & content
Meta shared at the beginning of October that users’ chats and interactions with Meta AI will soon be used to target them with even more personalized ads. Users will start seeing notices of the change next week, but it won’t kick in until December 16.
Meta already targets users with ads based on what they post and click on, as well as who they’re connected to, on its social media platforms. That data enables Meta to infer what users might buy. But in conversations with Meta’s chatbot, users could directly tell the company about what they’re shopping for or the trip they’ll soon be packing for or what problems they have that a product could solve.
Meta’s 2025 Holiday Marketing Guide urges brands to double down on Reels, short-form video, and personalized ads to capture end-of-year attention on Instagram and Facebook. It spotlights Reels as the strongest engagement driver, alongside tools like the Conversions API, product catalogs, and A/B testing to improve campaign efficiency and tracking.
For marketers, the takeaway is simple: plan holiday campaigns around mobile-first, visually dynamic content, and ensure your ad infrastructure (catalogs, pixels, APIs) is clean and ready. Brands that move early with Reels-led creative and data-driven optimization will stand out amid the holiday clutter—while late adopters risk getting buried under higher costs and saturated feeds.
#TikTokTober 🎃
TikTok launches #TikTokTober, a 31-day Halloween content series featuring haunted destinations, DIY costume ideas, and seasonal treats. Users can follow creators exploring spooky adventures, from ghost tours to eerie lakes. The campaign encourages fans to celebrate Halloween creatively by following themed content daily using the #TikTokTober tag.
⭐️ Related: How to Embed a TikTok Feed On Your Website
YouTube’s Extend with AI
YouTube’s new “Extend with AI” feature lets creators remix Shorts by adding personalized new segments using AI-generated prompts. Available outside the EU and UK, this tool encourages creativity, automatically links to original videos, and includes AI labeling. It’s designed to inspire collaboration and reduce creative blocks for Shorts creators.
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Get verified on LinkedIn ✅
LinkedIn now allows eligible company Pages to request verification directly from the desktop app. The process requires proof of website ownership and compliance with LinkedIn’s review criteria. Verified Pages gain a badge that enhances credibility, reassures job seekers, and supports employee verification, helping organizations strengthen trust and engagement.
After getting the ✅ collect LinkedIn content with Walls.io
Instagram’s Edits app
Instagram has rolled out new features for its Edits app, including clip overlays, saved sound effects, and improved transitions. These updates give creators more tools to refine Reels, with Meta highlighting a 20% increase in video watch time on Instagram, signaling the growing importance of engaging video content.
⭐️ Related: How to Embed an Instagram Feed on Any Website
WhatsApp introduces AI Writing Help
WhatsApp has unveiled “Writing Help,” a new AI-powered tool that lets users rephrase messages with options like professional, funny, or supportive. Using Meta’s Private Processing, it ensures privacy by not storing or reading user content. This feature adds a creative twist to messaging while safeguarding confidentiality.
Did you know WhatsApp messages can be aggregated to a social wall?
Reddit now the top cited source by AI
AI-driven search is changing discovery, with Reddit now the top source cited by major AI platforms. Businesses with authentic Reddit engagement influence how they’re discussed and recommended by AI, especially as integrated AI tools become more prevalent in content curation. Reddit Pro’s new update equips companies with real-time monitoring, mobile tools, and insights to strengthen organic presence and visibility.
YouTube collaboration feature
On August 1, 2025, YouTube began testing a collaboration feature that enables creators to co-publish videos. The feature allows content to be recommended to both collaborators’ audiences, expanding reach. The test is limited to a small creator group for now, with potential for broader rollout soon.
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Instagram’s guide
Instagram has shared a new guide outlining when and how to use its features like Reels, Stories, Carousels, and Channels. It emphasizes Reels, which now account for over half of time spent on the platform, and explains how each format serves different stages of the buyer’s journey to optimize marketing impact.
⭐️ Related: How to Embed an Instagram Feed on Any Website
Facebook’s music throwback
Facebook is introducing a new way to add music to text posts, letting users enhance content with audio tracks and themed backgrounds. This MySpace-style revival aims to increase engagement and personal expression, though it remains to be seen if users will embrace it or find it disruptive.
YouTube tests smarter titles
YouTube has begun rolling out a new feature to a select group of creators that allows testing different video titles and thumbnails. The “Test & compare” tool in Studio aims to help creators optimize engagement. Wider availability is planned in the future, pending initial results.
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X’s bigger ads, bigger bills
After banning hashtags in Promoted Posts, X’s Elon Musk plans to charge advertisers more for larger ads that occupy more screen space. This change aims to maintain a tidy feed aesthetic and discourage oversized visuals that disrupt user experience. The update could significantly impact ad budgets and platform strategies.
A social wall won’t charge you more for bigger images 😉
LinkedIn adds video covers
LinkedIn is rolling out a feature that lets users add videos to the header image slot of articles and newsletters. These videos will play directly in the feed and appear in subscriber emails, enhancing engagement. With video viewership booming, this update offers creators and brands a fresh way to stand out on the platform.
⭐ Related: Top 13 LinkedIn Influencers in Events 2025
YouTube’s Open Call
At Cannes Lions 2025, YouTube launched “Open Call” via BrandConnect, allowing brands to post briefs and collaborate with multiple creators in the YouTube Partner Program. Brands can now scale campaigns efficiently, while creators of all sizes gain new opportunities for monetization and exposure.
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Meta videos = Reels
Facebook is simplifying video creation by merging all uploads into the Reels format. This change removes format restrictions and unifies creative tools while keeping privacy controls intact. Users will maintain full control over who sees their content, and the update will roll out gradually to both profiles and Pages.
WhatsApp’s new features
WhatsApp is enhancing its Status feature with four expressive tools: layout collages for up to six images, music and music stickers, editable photo stickers, and the interactive “Add Yours” prompt. These updates aim to make sharing personal moments more creative and will roll out globally in the coming months.
Did you know WhatsApp messages can be aggregated to a social wall?
LinkedIn B2B creators
As B2B buyers increasingly rely on trusted voices over traditional marketing, LinkedIn highlights the rising impact of creator content. With 82% of decision-makers influenced by it, brands are shifting focus to LinkedIn influencers who simplify complex topics and foster trust. LinkedIn’s new guide breaks down how to collaborate effectively.
⭐ Related: Top 13 LinkedIn Influencers in Events 2025
Livestream x Bluesky
Bluesky has started testing a new livestream feature with a small group of users. Profiles will now display a “Live Now” badge when streaming via platforms like YouTube or Twitch. Though in early stages, the feature aims to support creators and journalists by enabling live content visibility directly on their Bluesky profiles.
Try the Bluesky x Walls.io integration
SoundCloud x TikTok
SoundCloud is now integrated with TikTok’s “Add to Music App” feature, letting users save songs from TikTok directly to SoundCloud. With this partnership, emerging artists can reach more fans, and users can seamlessly continue discovering music. The move also aligns with SoundCloud’s new “Move Your Music” feature for easy library migration.
⭐️ Related: How to Embed a TikTok Feed On Your Website
X downvotes & EU users
X could be reviving its downvote feature for replies, based on code found in its iOS app. While initially tested in 2021, the idea is now being reconsidered to help improve content ranking. Elon Musk and an X engineer have both commented on how downvotes could enhance Community Notes’ effectiveness.
X’s delayed EU transparency report revealed a 10.5% drop in its user base, with 11 million users gone since last August. France, Poland, Germany, and Spain saw major losses, and smaller countries like Lithuania and Luxembourg had declines of up to 25%. The report hints at major regional disengagement.
Edits app by Instagram
Instagram has introduced Edits, a comprehensive video creation app aimed at simplifying content production for creators. With features like AI animations, keyframes, and collaboration tools, Edits centralizes ideation, editing, and publishing. Available globally, this free app intends to streamline creative workflows and evolve through ongoing feedback from the creator community.
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Advantage+ by Meta
Meta has updated its Advantage+ suite, showcasing how AI enhances ad performance across campaigns. With tools for automating audience targeting, placements, and budgets, advertisers are seeing notable gains—up to 29% ROAS improvements and lower costs per action. These end-to-end and single-step solutions are now used by nearly all Meta advertisers.
LinkedIn video ads
LinkedIn is becoming a powerhouse for B2B video marketing, with short-form video content outperforming other formats. As 58% of marketers claim video delivers the best results, LinkedIn’s professional-focused environment, targeting tools, and engagement metrics make it an ideal platform for impactful video ad campaigns. Check out these LinkedIn video ad tips.
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Pinterest video pins
Pinterest video Pins are transforming how brands attract and convert users. With autoplay visuals and minimal reliance on sound, these videos help businesses stand out. As 96% of searches are unbranded, Pinterest offers unmatched discovery potential—ideal for increasing brand awareness and driving traffic via linked content. Check out these Pinterest video tips.
YouTube views
YouTube Shorts is changing how it counts views to include every start and replay, giving creators a better sense of how often their content is seen. This aligns with metrics from TikTok and Instagram Reels and allows creators to understand their reach more accurately. The previous metric, now called “engaged views,” remains available.
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TikTok’s multi-angle streaming
TikTok now lets users easily link a second camera—like a phone or tablet—to their TikTok Studio livestream via QR code. This upgrade removes technical hurdles and makes multi-angle streaming accessible to more creators, especially gamers and live shoppers. It promises more engaging broadcasts and stronger community building on the platform.
⭐️ Related: How to Embed a TikTok Feed On Your Website
Bluesky
Bluesky’s latest update extends video time to three minutes, enhances DM controls with a chat request filter, and introduces new language translations. With 30 million active users, Bluesky continues to grow steadily, but its momentum is slowing, raising questions about its potential to compete with X and Threads.
Try the Bluesky x Walls.io integration
TikTok
TikTok’s latest research highlights how brands can maximize marketing around major events like the Olympics or product launches. The report emphasizes TikTok’s role in shaping cultural conversations, its unique reach among non-TV audiences, and the impact of influencers in event-driven marketing strategies.
⭐ Related: How to Repost a TikTok
Meta’s romance scams for Valentine’s day
Meta is introducing new anti-scam tools across Messenger, WhatsApp, and Instagram to protect users from romance scams. They’ve also disrupted scammers posing as military personnel, celebrities, and fake dating agencies. As part of the Tech Against Scams Coalition, Meta continues to work with industry peers to detect and prevent fraud.
BuzzFeed’s “Island”
BuzzFeed is breaking new ground by developing its own social network, reportedly called “Island.” The platform aims to counter algorithm-driven addiction by focusing on content quality rather than engagement metrics. CEO Jonah Peretti believes this approach will create a healthier online space, free from the pitfalls of AI-optimized virality.
Instagram’s glow-up
Instagram is officially switching to rectangular grids in 2025, saying goodbye to the classic square format. The update, long hinted at by Instagram Head Adam Mosseri, aligns with the platform’s shift toward vertical content, making uploads more seamless for users.
Instagram has released an updated overview of post dimensions, covering carousels, Stories, and Reels. This is a must-have resource for social media managers looking to optimize content. Check out Instagram’s official sizing guide, or the infographic below for all the details.
To ban or not to ban?
Could Trump really “save” TikTok from a potential ban? TikTok’s fate hangs in the balance as the Supreme Court weighs its ban. The app must sever ties with its Chinese parent company, ByteDance, by January 19 to avoid removal from U.S. app stores. With freedom of speech arguments clashing against national security concerns, the verdict could reshape the digital landscape. Read about every aspect and angle from the TikTok ban in Could TikTok Be Banned… Today?.
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4 steps for brands to prepare for the TikTok ban
With TikTok’s ban looming, marketers must adapt. Save your content, repurpose campaigns for Reels or Shorts, and diversify platforms to maintain engagement. Here are the 4 steps recommended by SproutSocial:
1. Download TikTok content
Save all your TikTok videos, data, and resources ASAP, as app access may become restricted after the ban.
2. Plan proactive messaging
Tell your audience how your social presence will change. Share where they can find you, introduce new accounts, and reassure them you’ll stay connected.
3. Review influencer contracts
Allow influencers to repurpose their TikTok content for other platforms. Help them adapt while using their content to expand your reach.
4. Repurpose TikTok campaigns
Shift your TikTok content to platforms like Instagram Reels, YouTube Shorts, or LinkedIn to maintain visibility and engagement.
LinkedIn’s tips
LinkedIn isn’t just for networking—it’s a stage for your professional voice. Learn how to craft posts that resonate with your audience and boost visibility in the LinkedIn community.
Learn all the tips in How to Write an Engaging Post in Your LinkedIn Feed.
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X adds account labels
The platform formerly known as Twitter introduces new labels for parody and fan accounts, adding a jester’s hat icon for clarity. Accounts failing to comply risk suspension, enhancing transparency and reducing confusion. Check out X’s official announcement.
⭐ Related: How to Embed an X (Twitter) Feed on Your Website
AI-powered “restyle” feature for Shorts
YouTube’s latest test feature allows a select group of creators to use AI to “restyle” licensed songs for their Shorts by adjusting the mood or genre. This feature, called Dream Track, generates reworked 30-second soundtracks and includes well-known voices like Demi Lovato’s and John Legend’s.
YouTube’s new ad formats
YouTube is launching new ad options to enhance brand engagement. With 40% of Shorts users exclusively on YouTube rather than TikTok or Instagram, these changes include format buying controls, stickers on Shorts ads, and animated image ads. Brands now have more ways to customize campaigns for targeted results.
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Instagram’s Hallloween updates
Instagram has rolled out fun Halloween features, like keyword-triggered animations in DMs, a Halloween font, and themed Story templates. These updates offer users and brands creative ways to embrace the Halloween spirit. With animations, templates, and special effects, Instagram’s new tools are perfect for crafting a Halloween-themed online presence.
⭐️ Related: 12 User-Generated Content Campaigns
TikTok will push independent artists
UnitedMasters has signed a partnership with TikTok to make its entire music catalog available for TikTok’s Commercial Music Library, opening more commercial and global audience opportunities for artists. This collaboration reinforces both companies’ support for independent artists, offering them wider reach and a range of revenue streams through TikTok’s powerful promotional platform.
Collect TikTok videos on a social wall!
Pinterest’s new collage features
Pinterest announced two new features for its collage tool: remixing, allowing users to collaborate and build on existing collages, and video sharing for easy distribution across social platforms. These features aim to enhance user creativity and have already contributed to a 418% increase in collage creation on Pinterest.
TikTok launches keyword ads in search results
TikTok is launching the Search Ads Campaign, a new feature that allows advertisers to target users with keyword-based ads in the app’s search results. This campaign aims to connect brands with high-intent users and offers enhanced targeting options, supporting both Traffic and Web Conversion objectives for optimized performance.
YouTube’s stickers
YouTube has introduced the “Add Yours” sticker for Shorts, replicating a feature from Instagram that prompts users to create their versions of Shorts clips. This addition aims to encourage more participation and engagement, continuing the trend of platforms copying each other’s features to retain users.
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Instagram’s DMs glow-up
Instagram is enhancing its DMs with new features like drawing tools, stickers, and birthday reminders, aiming to boost private chat engagement. These updates follow a rising trend in DM usage, highlighting the platform’s shift from its traditional photo-sharing roots.
Instagram’s Myspace-inspired feature
Instagram’s latest feature lets users add a 30-second song to their profile, bringing back a Myspace-era trend. Pop star Sabrina Carpenter is launching this feature with an exclusive song preview, adding a fun new layer to Instagram profiles.
LinkedIn’s in-feed video carousels
LinkedIn is pushing video content with in-feed carousels that show algorithmically matched clips. This feature, aimed at engaging younger audiences, enhances LinkedIn’s video library and aligns with trending content formats.
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Meta’s celebrity chatbots
Meta’s recent focus on AI chatbots has shifted from using celebrity faces to celebrity voices, like an AI character replying in Snoop Dogg’s voice. Despite initial hype, the celebrity-styled bots haven’t attracted much interest, leading Meta to phase them out. The company is now reportedly negotiating with celebrities like Judi Dench and Awkwafina to use their voices for AI projects. While Meta aims to increase user engagement with these celebrity-voiced bots, there’s skepticism about whether this approach adds genuine value or is just a gimmick that might not sustain long-term interest.
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Meta’s AI limitations
Meta will withhold its new multimodal AI model from the EU due to regulatory uncertainties, reflecting a trend among U.S. tech companies to avoid releasing products in Europe. Despite briefing EU regulators and offering opt-out options, Meta faced a training pause on EU data. The decision highlights tensions between tech giants and European regulatory bodies, with Meta arguing the need for EU data to ensure regional relevance. This contrasts with its plans to release a text-only Llama 3 model in the EU and to launch new models in the U.K., which has similar but clearer regulations.
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YouTube’s Dream Screen
A limited group of Shorts creators can experiment with Dream Screen, a new AI feature that generates image green screen backgrounds based on user inputs. By simply typing creative ideas like “enchanted rainbow flower forest” or “fancy hotel pool on a tropical island” into the tool, creators can bring their imaginative visions to life in their Shorts. While the feature is initially available to a few users, plans are underway to expand its availability later this year. The team is eager to see Dream Screen’s creative uses and receive user feedback.
⭐ Related: How to Embed YouTube Shorts on Your Website
Facebook’s midlife crisis
Meta’s vision for Facebook focuses on catering to young adults and leveraging advanced AI technologies. With over 40 million daily active young adult users in the US and Canada, Facebook aims to enhance social discovery and user engagement through improved AI-driven content recommendations and features like Reels. Future developments include upgraded video experiences, expanded creator monetization opportunities, and innovative AI tools for personalized content, ensuring Facebook remains relevant and engaging for the next generation of social media users.
Twitter, X
⭐ Related: How to Embed an X (Twitter) Feed on Your Website
LinkedIn is adopting the C2PA standard to identify AI-generated content, ensuring trust in the platform. The Coalition for Content Provenance and Authenticity (C2PA) develops standards to trace the origins and authenticity of digital content. AI-generated images and videos will be labeled with the C2PA icon, providing metadata about content creation. This aims to enhance LinkedIn’s transparency, reliability, and security. Users are encouraged to report misinformation and be mindful of shared content.
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YouTube’s AI idea generation
On May 3, 2024, YouTube introduced an experimental AI tool in Studio Desktop to aid creators in content generation. Available under Studio > Analytics > Research, this tool suggests personalized content ideas, fresh perspectives for videos, and ready-made outlines to enhance creative processes. It targets channels that publish in English, providing insights into audience preferences and new content opportunities. The tool is limited to a few creators, with plans for broader deployment pending further updates.
⭐ Related: How to Embed YouTube Shorts on Your Website
Instagram Stories stickers
Instagram introduced four new stickers for Stories to enhance user interaction and creativity. These include the “Add Your Music” sticker, which allows users to share music and engage with followers’ song choices; the “Frames” sticker, which offers a nostalgic photo-developing effect; the “Reveal” sticker, creating an interactive experience where content is uncovered through direct messages; and the “Cutouts” sticker, which lets users turn photos or videos into custom stickers for stories or reels. These features are designed to make sharing on Instagram Stories more engaging and personalized.
Collect Reels, and other Instagram posts on a social wall
TikTok ban bill
The future of TikTok in the U.S. is increasingly uncertain following the enactment of new legislation that offers the app’s parent company, ByteDance, an ultimatum: sell TikTok to a U.S.-approved buyer or face a ban. Signed into law by President Joe Biden, the bill’s full effect might be delayed due to potential legal challenges by ByteDance and a lengthy judicial review process that could extend until at least 2026. The company has expressed intentions to fight the legislation, which it views as unconstitutional, particularly challenging the constraints on its powerful recommendation algorithm—a key asset that the Chinese government considers a national security asset. Meanwhile, potential U.S. buyers are interested, but political and regulatory hurdles could complicate any acquisition deals.
Collect TikTok videos on a social wall before the ban 🫢
Pinterest Summer Report
The Pinterest Summer 2024 Travel Report highlights emerging travel trends shaped by user interactions on the platform, underscoring a shift towards wellness, adventure, and solitude in travel preferences. With a substantial increase in searches related to “adventure activities” and “quiet life”, travelers are seeking experiences that offer both thrills and tranquility. Pinterest data shows significant growth in interest for activities such as luxury safaris, scuba diving, and hiking, as well as destinations that promise calm and solitude, like Okinawa and the English countryside. The report also notes the growing popularity of solo travel and intimate road trips among Gen Z, indicating a broader trend towards personalized and meaningful travel experiences.
⭐️ Related: 12 User-Generated Content Campaigns
LinkedIn verifies recruiters
LinkedIn has introduced a new verification badge feature for recruiters on its platform, aimed at combating recruitment scams and enhancing user trust. This initiative allows recruiters to verify their identity through LinkedIn Recruiter, mirroring the platform’s existing ID confirmation system for regular users. The introduction of this feature follows the successful launch of a free user verification process last year, which has significantly boosted user engagement and interaction. LinkedIn aims to provide an additional layer of authenticity with the verification badge, helping users distinguish between legitimate job offers and potential scams. This development is part of LinkedIn’s efforts to ensure a safer and more trustworthy user environment.
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YouTube’s shopping features
YouTube has introduced new shopping features to enhance the viewer and creator experience on its platform. Among the updates, “Shopping Collections” allows creators to curate products for their viewers, providing a personalized shopping experience. Additionally, the platform has launched an Affiliate Hub within the app, offering creators access to promotions, commission rates, and brand collaborations. These enhancements aim to streamline the shopping process on YouTube, making it more integrated and beneficial for both viewers and creators.
⭐ Related: How to Embed YouTube Shorts on Your Website
LinkedIn Page Messaging
LinkedIn has introduced Pages Messaging, allowing organizations to directly communicate with members through an inbox. This feature enables members to initiate conversations with brands for various purposes, such as job inquiries or customer support, by clicking a “Message” button on the brand’s Page. Brands can manage conversations effectively by setting up different topics and are encouraged to promptly respond to messages to enhance customer experience.
X’s AI: Grok
X (Twitter) is broadening its strategy to attract more paying users by extending the availability of its Grok AI chatbot to all Premium subscribers, not just those enrolled in the higher-tier Premium+ package. Launched in November, Grok is X’s counterpart to ChatGPT, leveraging X’s post data for more timely and relevant responses. However, with under 1% of X’s user base subscribing to the Premium service, Grok’s reach and utility remain untested. This accessibility change, announced by Elon Musk, aims to provide broader insights into Grok’s value for X’s users.
⭐ Related: How to Embed an X (Twitter) Feed on Your Website
TikTok ban
A new bill introduced in the U.S. House of Representatives could lead to a ban on TikTok unless its Chinese parent company, ByteDance, divests its ownership. The bill aims to prevent software tied to U.S. adversaries from operating within the country and has garnered bipartisan support. Amidst this political maneuvering, TikTok has mobilized its user base to oppose the bill, emphasizing the potential infringement on free expression and the impact on businesses and creators. This development follows ongoing scrutiny over national security concerns related to the platform’s data privacy practices and its relationship with China.
TikTok’s photo-sharing app
TikTok is exploring the idea of a photo-sharing app, suggesting strategic diversification amidst potential bans in the U.S. This move could represent an effort by TikTok to broaden its service offerings and mitigate risks associated with its video-sharing platform’s controversies.
Collect TikTok videos on a social wall before the ban 🫢
Instagram’s “Friend Map”
Instagram is confirmed to be developing a “Friend Map” feature, an opt-in service allowing users to see friends’ locations in real-time, akin to Snapchat’s Snap Map. This internal prototype aims to enhance user engagement by incorporating location-sharing options with end-to-end encryption, including a “Ghost Mode” for privacy. The feature also plans to integrate Instagram Notes on the map, providing a new way for users to communicate and share experiences.
Collect Reels, and other Instagram posts on a social wall
Threads’ in-app camera and drafts
Threads, a Meta-owned platform, has started testing two highly requested features: an in-app camera shortcut and post drafts. This update aims to enhance user experience by simplifying content creation and saving, despite the current limitation of saving only one draft at a time.
Bluesky
Bluesky is a decentralized social app envisioned by former Twitter CEO Jack Dorsey and developed in parallel with Twitter. The app has announced that it is now open for anyone to join, moving away from its previous invite-only model. This platform emphasizes user control over their social media experience, offering features like custom feeds, moderation tooling, and the ability to subscribe to various moderation services. Bluesky is designed to provide a familiar (looks exactly like Twitter/X) yet customizable user experience, where control isn’t dictated by a single company or opaque algorithms. Check out Bluesky’s announcement.
TikTok and Universal Music part ways
Universal Music Group (UMG) has withdrawn its music catalog from TikTok following a failure to reach a licensing agreement, impacting the availability of songs from artists like Taylor Swift, Drake, and Billie Eilish on the platform. This change affects both new and existing TikTok videos, with many now silenced due to copyright restrictions. The dispute centers around issues of artist compensation, AI protections, and platform safety, with UMG accusing TikTok of intimidation tactics and TikTok countering by labeling UMG as greedy. The conflict highlights TikTok’s growing influence in the music industry and raises concerns about the promotion of AI-generated music, an area where UMG has previously expressed legal concerns. Read more.
⭐ Related: How to Repost a TikTok
X video calls
X (Twitter) has expanded Android users’ audio and video calling capabilities. This follows the feature’s iOS launch last October. The update allows X users to receive calls, but only X Premium subscribers can make them. The rollout is ongoing, and users may need to update their app to access the feature.
- The feature is available in the app’s settings, where users can manage who can call them.
- Outbound calling is exclusive to X Premium subscribers, a strategy to attract new subscribers as ad sales have faltered. Learn more.
⭐ Related: How to Embed an X (Twitter) Feed on Your Website
BeReal, RealPeople, RealBrands
BeReal has announced the global launch of two new features: RealPeople and RealBrands, set to launch on February 6th. This initiative introduces official accounts for celebrities and brands, allowing users to see unfiltered, behind-the-scenes moments of notable figures like actors, athletes, and musicians, as well as brands. The aim is to showcase these individuals and entities’ authentic, unscripted lives, providing a glimpse into their everyday moments. Learn more.
TL; DR
- Official accounts will enable users to engage with celebrities and brands uniquely, including becoming a RealFan and interacting with their content.
- The feature aligns with BeReal’s mission to create a more authentic world by showing that notable people and brands are like everyone else.
- BeReal emphasizes that the platform will continue to prioritize friends and close connections.
- Applications for RealBrand and RealPeople accounts are now open, with a selective approval process.
TikTok – 2024 Summer Games in Paris
TL;DR: Leverage TikTok’s diverse advertising strategies and community engagement to maximize brand impact during the Paris 2024 Summer Games and capitalize on the event’s extended global exposure.
Check out the official guide!
LinkedIn short-form video?
It’s still a maybe for short videos on LinkedIn. The app has launched a new feature called Daily, which offers personalized short videos for daily learning from experts. It’s being tested in the LinkedIn Learning app first, and they plan to add it to the LinkedIn feed later on. Learn more.
Graphic Design Trends 2024
From AI inspired images to quirky characters, this infographic shows what 2024 has in store for us in terms of graphic design.
Threads enter the EU chat
Launched in the EU, Threads, Meta’s Twitter-like platform, is poised for significant growth. Previously delayed by EU regulations, it now complies with new policies. With Instagram’s 259 million EU users as a potential audience, Threads, already at 100 million monthly users, could see a 25% increase in its user base. Despite X’s larger user count, Threads’ rising communities, like NBA fans, indicate a growing presence. Meta’s focus on Threads, driven by its advertising potential, suggests a promising future for the app.
The TikTok vs. Reels battle
Emplifi’s analysis shows Instagram Reels leading in video performance over Facebook and TikTok for global brands. Longer Instagram Reels significantly outperform shorter ones, indicating a shift in user engagement towards longer content. This trend aligns with broader industry data showing increased time spent on social videos. Despite their effectiveness, brands still favor Instagram Stories over Reels, highlighting an untapped opportunity in social media marketing strategies.
Collect Reels, posts and photos on a social wall
Hootsuite published its latest social trends report, based on insights from over 4,200 marketers and 4,500 consumers, which highlights some of the key concerns and opportunities, emerging in the sector.
Here are some key takeaways:
- The data indicates a projected increase in the utilization of artificial intelligence (AI) in 2024. This means there will be new chances to use AI in different ways, though some people are worried about telling the difference between what is real and what is made by AI. It’s really important for brands to be transparent if they are to maintain trust.
- The report also brings insights into which platforms marketers are most confident in regarding positive return on their investment. Not surprisingly, LinkedIn is at the top of the list, while X (Twitter) took a major hit following all the changes that happened in 2023. Threads is not sufficiently used yet, so it’s difficult to draw conclusions yet, but I guess we’ll see next year.
ou can download the full report here.
What kind of content drives engagement on Threads?
Despite Meta’s Threads being in the initial phase of its development, they are working on engaging their early users and it’s interesting what works so far. Meta’s Marketing Director, Jacki Pimentel, shared some insights on this matter at the recent CreatorIQ Connect conference in Los Angeles. During her talk on Threads’ growth and evolution, Pimentel noted that conversation is key:
The content that’s working is conversation starters. We see a lot more engagement on Threads on content that’s a conversation starter. We are prompting people to respond, and we want people to respond.
Source: Business Insider
Engaging audiences through conversation starters, and encouraging them to voice their opinions on a variety of subjects has long been a staple across all social platforms. It’s a tried-and-true method that’s likely to spark vibrant interactions on Threads too.
Instagram’s new content creation tools
Meta has announced new updates to Instagram aimed at enhancing content creation and performance insights for creators. These updates include new editing tools for videos, additional text-to-speech voices, updated fonts and text styles, and the ability to create custom stickers from photos. Instagram is also introducing new photo filters and improved insights, including a new Reels metric called Replays and an interactive Retention Chart to better understand content performance. These features are designed to simplify the content creation process and provide creators with more tools to express their creativity and engage with their audience.
Collect Reels, posts and photos on a social wall
TikTok’s streaming platform partnerships
TikTok has launched the ‘Add to Music App’ feature in partnership with major music streaming services like Amazon Music and Spotify. This feature allows users to save songs discovered on TikTok directly to their preferred music streaming service. It aims to bridge the gap between music discovery on TikTok and music consumption on streaming platforms. The feature appears as a button next to track names in TikTok videos, enabling easy saving of songs to a default playlist or a playlist of the user’s choice.
⭐ Related: How to Repost a TikTok
YouTube Halloween Shorts
YouTube is encouraging more engagement with its Shorts feature this Halloween season by sharing a list of 31 Halloween-themed Shorts ideas. These ideas range from recipe videos and makeup tutorials to AI-scripted clips. With Shorts currently generating over 50 billion daily views, YouTube sees this as an opportunity for creators and marketers alike to tap into trending topics. The platform also suggests using the hashtag #HalloweenWithShorts to better link to the Halloween event.
⭐ Related: How to Embed YouTube Shorts on Your Website
TikTok’s Halloween guide
TikTok is gearing up for Halloween by offering brands a new set of marketing insights and tips to drive in-app promotions. The platform provides an overview of Halloween engagement trends and highlights how small and medium-sized businesses can benefit from them. TikTok’s guide is particularly focused on working with creators and inspiring user-generated content (UGC) to drive participatory trends. The platform also shares a list of top Halloween hashtags, such as #halloween and #spookyseason, to guide marketing efforts.
Collect Halloween TikTok content on a social wall
Meta’s new Reel features
Facebook and Instagram are supercharging their Reels ads with a slew of new features designed to boost user engagement and advertiser ROI. From swipeable Collection Ads that offer a deep dive into products, to Multi-destination Reels Carousel Ads that guide users to various product pages, the platforms are making online shopping a breeze. Add in the Advantage+ Creative Suite for automated, high-performing ad designs and new brand suitability filters, and you’ve got a recipe for ad success this AI-powered holiday season. Learn more here.
Collect Reels, posts and photos on a social wall
Google Business Profile is making it easier than ever to showcase your brand’s social media presence right where customers are searching for you. Whether it’s Facebook, Instagram, LinkedIn, Pinterest, TikTok, X (formerly Twitter), or YouTube, you can now add a direct link to each of these platforms on your Business Profile. Just head to your profile, click ‘Edit,’ and add your social media URLs in the designated fields. But keep an eye out—this feature is currently rolling out in select regions. So, if you’re looking to give your business a social boost, make sure to update your Google Business Profile today.
Google vs. 🤝 TikTok
In a recent development reported by Business Insider, TikTok and Google are in the midst of exploring a groundbreaking partnership. This collaboration could involve the integration of Google search prompts, and potentially, in the future, even search results, directly into TikTok’s search stream. This strategic move highlights the ambition of both platforms to enhance content discoverability and user experience, further solidifying their presence in the digital landscape.
Collect TikTok content on a social wall
YouTube’s newest creator tools
YouTube has introduced a comprehensive set of new tools and features aimed at empowering creators with enhanced content creation, collaboration, and monetization capabilities. These updates not only improve the overall user experience but also prioritize accessibility and safety, ensuring a more inclusive and secure platform for both creators and viewers. These are the tools:
- Dream Screen: Add AI-generated image or video backgrounds into YouTube Shorts with this experimental feature.
- YouTube Create: Polish videos from your phone with a new editing and production app.
- AI Insights: Get video ideas and outline suggestions based on what your audience is already watching on YouTube.
- Aloud: Easily create content in more languages with an automatic dubbing tool.
- Assistive Search in Creator Music: Find the perfect soundtrack for your video with this AI-assisted search tool.
⭐ Related: How to Embed YouTube Shorts on Your Website
Reels tabs
In a recent development reported by Business Insider, TikTok and Google are in the midst of exploring a groundbreaking partnership. This collaboration could involve the integration of Google search prompts, and potentially, in the future, even search results, directly into TikTok’s search stream. This strategic move highlights the ambition of both platforms to enhance content discoverability and user experience, further solidifying their presence in the digital landscape.
Instagram just rolled out an update to Reels, making it even more like TikTok.
Introducing the new “Following” feed within the Reels tab. This snazzy feature allows you to exclusively view Reels from the accounts you follow on the app. Up until now, Instagram only provided a single Reels feed, showcasing a mix of posts from your followed accounts and recommended clips. But guess what? Now, just like TikTok’s “For You” and “Following” streams, you have the power to focus solely on the latest videos from the accounts that matter to you.
Collect Reels, posts and photos on a social wall
YouTube’s vertical lives
YouTube is currently in the midst of an experiment, and this time it involves a brand new full-screen viewing experience for vertical live streams on mobile devices.
This innovative vertical live experience comes packed with a scrollable live stream feed and user-friendly fan funding features. What’s more, creators now have the ability to go vertical on both mobile devices using the YouTube app and desktop streaming software. This means their vertical streams will be accessible to eligible viewers browsing through Shorts on the YouTube app.
⭐ Related: How to Embed YouTube Shorts on Your Website
As more LinkedIn members join newsletters in the app, LinkedIn wants to improve its newsletter creation functionality. This will help connect with its growing audience directly.
LinkedIn heard your feedback: the newsletter creation process needed a makeover. That’s why LinkedIn redesigned the UI and added new features to help you customize your newsletters with ease.
⭐ Related: How to Embed a LinkedIn Feed on a Website
Reddit Ads
With a massive expansion of its interest targeting categories, Reddit gives advertisers more ways to target relevant audiences in the app. A lot of new topics and subjects have been added to Reddit’s interest targeting list.
Collect Reddit content on a social wall
AI vs. TikTok
As the volume of AI-generated material continues to grow, social platforms are striving to anticipate and, let’s say, try to monitor this type of content. TikTok has recently introduced new guidelines concerning AI acknowledgment. Users are now required to label AI-generated content within the app, or face the possibility of content removal by moderators.
Collect your AI generated content on a social wall
AI vs. Instagram
Instagram seems to be in the process of developing new notifications that could indicate the involvement of AI in content creation on its platform.
Alessandro Paluzzi, an app researcher known for uncovering Instagram features ahead of official announcements, recently shared a screenshot from the Instagram app. The screenshot showcases a notification stating, “the creator or Meta said that this content was created or edited with AI.” The notification specifies that the content in question is an image generated by Meta AI.
Twitter is now X
Elon Musk has announced that he is officially renaming the app from ‘Twitter’ to ‘X’ as part of his grand vision for an ‘everything app.’ This transformation aims to enable a wide array of functions, ultimately making ‘X’ a more interactive component in the lives of billions of users.
In addition to the name change, Musk pointed out his intention to alter the app’s default color, switching it from blue to black. Moreover, the traditional ‘tweets’ will no longer retain their name; instead, they will be referred to as ‘x’s. Ready to get your X wall?
TikTok’s text posts
TikTok has recently unveiled its latest update, granting access to text posts for all users on the app. This new addition provides TikTok users with an extra way to share content in the form of text, featuring a display reminiscent of Instagram Stories’ text-only updates.
With this new feature, you can now craft full-screen text content and enhance it by incorporating music, stickers, and other elements.The update offers you the freedom to customize the background color, select various text fonts, and position the text within the frame to your liking. Moreover, your text posts can extend up to 1,000 characters in length, providing ample space to captivate attention and effectively convey your message within the app.
⭐ Related: How to Repost a TikTok
Threads by Meta
Meta has officially announced the global launch of its new social app, ‘Threads,’ similar to Twitter. However, European users will have to wait as the app won’t be immediately accessible due to enhanced data privacy measures in the EU. For users outside of Europe, the app will be available for download from Thursday in their respective App Store, allowing them to begin building their Threads network.
Collect Meta Reels, posts and photos on a social wall
Twitter limits non-logged-in users
Twitter has implemented a new measure that prevents non-logged-in users from viewing tweets in order to combat data scraping, although tweet embeds and Google Search still offer alternative ways to access some tweets without an account. This move suggests Twitter’s intent to prioritize user logins and restrict unauthorized third-party access.
⭐ Related: The Twitter Alternative: A Guide to Mastodon for Newbies
LinkedIn removes carousels
LinkedIn has considered user feedback and acknowledged that specific creation tools, such as carousels, profile videos, and embedding clickable links within images or videos, do not effectively support sharing experiences and expertise. Therefore, starting June 26th, these features will be removed while existing posts remain visible. Removing carousels is particularly significant as they have proven to generate high engagement. Previously, LinkedIn users resorted to makeshift carousel posts using PDF attachments, later converting pdf to ppt for better visual presentation, but the native carousel posting option introduced in July last year did not resonate well with users. Consequently, users must revert to sharing PDFs to create non-ad carousels in the app
⭐ Related: How to Embed a LinkedIn Feed on a Website
Meta’s Voicebox
Meta has unveiled its new AI system, called ‘Voicebox,’ which not only translates text to audio in various styles and voices but offers more than just direct text-to-speech capabilities. According to Meta, Voicebox can generate high-quality audio clips and edit pre-recorded audio by removing unwanted sounds like car horns or barking dogs, all while preserving the content and style of the original audio. The system is multilingual, supporting speech production in six languages.
Collect Meta Reels, posts and photos on a social wall
TikTok #NewMusic hub
TikTok is continuously working on expanding its offerings for musicians, and they have recently introduced a new feature called the #NewMusic Hub within the app. This hub aims to promote the most recent songs from popular artists and enhance the overall experience for users.
The #NewMusic hub will prominently feature the latest trending tracks, with a particular emphasis on renowned artists and their new releases.
⭐ Related: How to Repost a TikTok
LinkedIn’s topic prompts
LinkedIn has expanded its offerings by introducing new topics and post prompts to assist creators in establishing a stronger presence within the app, in addition to the ongoing rollout of the ‘Analytics and Tools’ dashboard for users with Creator Mode activated, which provides comprehensive insights into content performance and creator-specific tools. Recently, LinkedIn also introduced ‘Conversations Happening Now’ as part of the Creator Mode dashboard, featuring a fresh Post Ideas listing.
Collect LinkedIn content on a social wall
Meta’s Twitter Alternative ‘Barcelona’
It appears that Meta’s new text-based social app, called ‘Barcelona,’ is taking shape. In an internal prototype, the app is being described as ‘Instagram for your thoughts,’ with a text-based feed of posts that aims to tap into the increasing popularity of private messaging in a more expanded, accessible format. The release date for Barcelona is currently a placeholder, and it is unclear when the app will be launched. However, it seems that Meta is moving forward with its plan to create a platform that could attract Twitter users who are seeking a new home.
⭐ Related: The Twitter Alternative: A Guide to Mastodon for Newbies
Snapchat — My AI
During Snapchat’s annual Partner Summit, the expansion of its GPT-powered chatbot ‘My AI’ to all users was announced, but it has been met with negative reviews, with 75% of reviews on the US App Store being one-star over the past week, compared to an average of 35% for Q1 2023.
Meta integrates AI
In a recent interview, Meta’s Chief Technology Officer Andrew Bosworth announced that the company is planning to introduce new AI-generated ad creation options in the latter half of this year, enabling advertisers to further customize their promotions for diverse audiences across Meta’s various applications. Bosworth also highlighted the company’s ongoing efforts to integrate AI tools into different aspects of its operations.
Collect Meta Reels, posts and photos on a social wall
YouTube live stream reactions
YouTube expands its ‘Timed Reactions’ feature to live-streams, enabling eligible creators and viewers on iOS to add anonymous reaction emojis in real-time and highlight key moments, building on the tool first launched in March last year.
“Viewers on iOS can now react to live streams in real-time by tapping the reaction that corresponds to how they are feeling. Both creators and other viewers will see the reactions but they will not be able to see which user left which reaction as reactions are anonymous.”
Source.
⭐ Related: How to embed Instagram Reels on a website
Reels 🤝 Stories
Instagram has been testing a new feature where users can see full-length Reels within the Stories stream, without having to tap through after 15 seconds. This integration is an interesting move by Instagram as it creates a more seamless and streamlined viewing experience for users. It’s also a way for the platform to capitalize on the popularity of Reels, which has been steadily increasing since its launch in 2020.
The shift towards integrating Reels into Stories is also in line with the evolving usage behavior on the platform. Instagram chief, Adam Mosseri, has noted that more people are sharing content in Stories and DMs, as opposed to re-sharing posts to the main feed. By keeping users engaged for longer on the platform. Learn more.
YouTube podcast analytics
YouTube is making it easier for creators to focus on their podcasts within the app by introducing new options such as improved upload processes and dedicated tools to separate their podcast uploads from video clips. These options were first tested with selected users last month and are now being rolled out to a wider audience. With these changes, creators can now better manage their podcasts and reach a larger audience.
⭐ Related: How to Embed YouTube Shorts on Your Website
10K character tweets?
Ah, Twitter – the land of the short and snappy. But hold on to your hats, because rumor has it that Twitter is considering a major shift. Yes, you heard it right. The 280-character limit might just go up to a whopping 10,000 characters. That’s right. Ten. Thousand. Characters. Suddenly, we’re not so sure if we’re on Twitter or reading War and Peace.
But, let’s be real. This potential change could bring a lot to the table. Think about it – more detailed threads, longer posts, and dare we say it, actual paragraphs! It could be a game-changer for the platform, making it more competitive with other long-form content platforms like Medium and Substack.
However, let’s not forget the elephant in the room – Twitter’s core value of brevity and concision. Some users have expressed concern that longer tweets may dilute the essence of the platform. If we wanted long-form content, we would have gone to a blog, right?
At this point, Twitter hasn’t confirmed anything, but rumors have been circulating from within the company. If the change does happen, it would represent a significant shift for Twitter, and it could have a major impact on how users interact with the platform.
Reddit’s Watch Together & TV
Hold onto your upvotes, Reddit just dropped some new features that’ll have you and your friends glued to your screens. With Watch Together, you can finally put your endless debates to rest and enjoy video content in real-time with your squad. This feature is available on both desktop and mobile devices and features popular subreddits’ videos. So, whether you’re in a long-distance relationship or just want to show off your favorite cat videos, Watch Together has got you covered.
Plus, Reddit TV is making it even easier to discover new video content in a TV-like format, including a live-streaming section for the ultimate viewing experience. It’s all part of Reddit’s plan to keep the platform engaging and user-friendly, and we’re not mad about it. So, grab your popcorn and let the Reddit binging begin!
Collect Reddit content on a social wall
Meta’s paid verification scheme
If you’re anything like me, you probably spend way too much time on Facebook and Instagram, scrolling through your feed and wondering if your account will ever get the blue checkmark of verification. Well, the good news is that Meta (Facebook + Instagram), a.k.a Mark Zuckerberg has just announced the initial test of their new paid verification scheme.
That’s right, folks. For the low, low price of $11.99 (14.99 in App) you may be able to finally achieve that coveted status of “Meta Verified.” It’s like a VIP pass to the social media world, except instead of free drinks and backstage access, you get a blue checkmark and a sense of validation.
Now, I know what you’re thinking – why should I have to pay for verification? Shouldn’t my content speak for itself? Well, maybe. But in a world where fake news and fake accounts run rampant, having a verified account can be a valuable tool for building trust and credibility with your followers. Plus, it’s a great way to show off to your high school ex who didn’t think you’d ever amount to anything.
It will be interesting to see how it affects the landscape and whether or not it will actually make it easier for the average user to get verified. In the meantime, keep creating great content and remember that even if you don’t have a blue checkmark, you’re still a valuable member of the social media community.
Collect Meta Reels, posts and photos on a social wall
TikTok’s product insights
Have you ever been scrolling through TikTok and wondered which products are the hottest thing since sliced bread? Well, wonder no more, my friend. TikTok’s Creative Center has just added a new feature called “Top Products,” which gives you all the juicy details on what’s popular in the app.
With “Top Products,” you can find out how many ads have been posted featuring a specific item, along with all the relevant data on impressions, view-through rate, comments, likes, and more. It’s like having your own personal shopper, except instead of a sassy fashionista, you have a bunch of algorithms doing the heavy lifting.
The best part? You can filter the “Top Products” listing by region and product category, so you can see what’s hot in your area or in a specific niche. Whether you’re into beauty, fashion, or home decor, there’s something for everyone. Read more about the update.
⭐ Related: How to Repost a TikTok
Is Instagram still cool?
The question of whether Instagram is dead or alive has been a topic of much debate in recent years. Some argue that the platform has lost its relevance and is no longer as popular as it once was, while others point to its continued growth and the introduction of new features like Reels.
Reels, in particular, has breathed new life into the platform, allowing users to create and share short, entertaining videos set to music, which has quickly become one of the most popular features on the platform. While it’s true that Instagram has faced challenges, it’s clear that it remains a major player in the social media landscape and continues to evolve and adapt to meet the changing needs of its users.
In this article, Erin delves deeper into the debate and explores the current state of Instagram engagement, and whether it’s still a relevant and valuable tool for marketers and businesses alike.
⭐ Related: How to embed Instagram Reels on a website
Create a widget that gets auto updates from your Instagram page.
Great for brands that care about user privacy and security. This solution doesn’t load any 3rd-party widgets or services and complies with EU & US/Californian data protection laws (GDPR and CCPA).
AI writing & design tools
Whether it’s automating repetitive tasks like image resizing or generating headlines and captions, AI writing and design tools offer a wealth of benefits to marketers. By leveraging the power of machine learning, these tools are able to analyze and understand what makes a successful piece of content, and use that information to guide and enhance the creative process.
Not only do they save time and effort, but they can also help improve the quality of the content being produced, making it more effective in terms of engagement and impact. So if you’re looking to stay ahead of the curve and maximize your marketing efforts, be sure to explore the many AI writing and design tools available today.
Social media trends and updates January 2023
YouTube Shorts analytics updates
YouTube has recently released new analytics updates, with a focus on providing more detailed information about the performance of Shorts content. These new analytics will help creators better understand and optimize their videos. The updates include new metrics such as retention rate, engagement rate, and completion rate, which will allow creators to see how well their Shorts are performing in terms of keeping viewers engaged and completing the video.
Additionally, creators will be able to see the average watch time for their Shorts, as well as the total watch time and the number of views. This will help them understand the popularity of their content and make data-driven decisions about future Shorts. Hear more about it from the Creator Insider.
Collect YouTube Shorts on a social wall
Meta’s Creator Studio
Meta has hinted that it will be shutting down its ‘Creator Studio’ page, which allows creators to manage their pages and track their performance on the platform. Creator Studio users are being prompted to switch to the Business Suite already.
There are scheduling, messaging, and helpful prompts in the Business Suite, as well as tools like top-performing posts from Pages similar to your own, as well as A/B testing tools, tags, and direct Facebook ad integration. Read more about it here.
Social media trends and updates December 2022
LinkedIn’s privacy-friendly B2B ads
Well, well, it seems like LinkedIn wants us to use their ads after all. The platform is expanding its Group Identity audience targeting all ad types. Their data points are available through Group Identity, launched initially with selected partners last year.
The company is also testing more ways to integrate your first-party data via an updated Conversion API that allows advertisers to feed their conversion data directly into LinkedIn. Learn more here.
Collect LinkedIn content on a social wall
Instagram’s Shadowban insights
The days of merely assuming if you were shadowbanned on IG are over. The platform’s new insight is looking to provide more transparency for creators. You’ll be able to view the Account Status dashboard in the app to find out whether the platform’s various systems recommend your content in the Explore page and for instructions on resolving any issues. Call that a Christmas miracle! Learn more here.
A social wall will never ‘shadowban’ you
Social media trends and updates November 2022
Mastodon, a Twitter alternative?
It seems like Musk’s chaotic changes on Twitter are scaring people away from the platform. The social media platform Mastodon has been active for about six years, and has recently emerged as a popular alternative to Twitter. The very day of Musk’s takeover, Mastodon gained 70,000 new users. Now, there are more than 2.5 million active monthly users as of Tuesday (22.11.2022).
If you’re keen on giving mastodon a try, here’s a useful guide to get started on the platform.
Do you already have a Mastodon account?
Tumblr is back
Continuing the search of the new microblogging alternative, Tumblr has re-entered the social scene. Tumblr dominated the alternative social media market from 2007 to late 2010. After losing its way for a bit, it’s clear Tumblr is back with a clear understanding of what its audience wants and is willing to deliver.
Now the question is, what does this mean for marketers? Should your brand join Tumblr? This guide will give you an insight into the cultural impact of Tumblr, and hopefully will help you define if to Tumblr or not to Tumblr.
Collect Tumblr content on a social wall
Social media trends and updates October 2022
In TikTok’s own words:
“Through TikTok Academy, we aim to provide robust learning opportunities to help teams become TikTok-savvy marketers by providing not just the “how-tos” of TikTok but also the key insights that will enable media and creative excellence on the platform.”
Source
In order to maintain their unique and engaging experiences, they clearly want to provide the tools and expertise needed to engage the TikTok community.
To help internal candidates highlight potential opportunities, LinkedIn is adding a Spotlight element to Recruiter.
This example shows how the Spotlight module highlights potential internal candidates who could fill an advertised position.
In the LinkedIn Learning Hub, the platform will also assist employees in finding corresponding roles within their organization. Read more about the new tools, here.
Social Media Trends: Twitter, World Cup 2022 and Link Spotlight
The world has been waiting for this moment since 2018, and given the pandemic, the last 4 years have felt like 10. So everyone is certainly excited to watch people chase a ball and forget about their issues.
Twitter knows the impact of the World Cup on social media, and they’re helping us leverage the engagement surplus on its platform. They created a World Cup Marketing Trends report with tips, tricks, and examples of how to best leverage World Cup Tweets as a brand.
Collect World Cup Tweets on a social wall
On other topics, Twitter Business announced recently that Link Spotlight is now available to all professionals in the U.S. By adding this spotlight to your profile, you can direct customers to whatever touchpoint is most important to you, including viewing a menu, listening to your podcast, or making a reservation.
It appears Instagram is currently developing a new feature called Achievements for Reels, according to app researcher Alessandro Paluzzi. There’s not much information about the update, but it’s good to keep an eye on your account.
Social media trends and updates September 2022
Surprise, surprise… YouTube Shorts now allow you to add voiceovers. This update not only means that brands and creators will now be able to post original sounds, and narrations, but also that YouTube is on its way to expanding the Shorts feature.
A couple of weeks before this update, YouTube announced as well that Creators will now be able to feature comments on Shorts, just like on TikTok, but with a better approach. Any comment posted on a YouTube Channel (not necessarily on a Short) will have the option to be featured on Shorts. Meaning that YouTube engagement will skyrocket.
On top of that, another recent update regarding Shorts, is that now these videos can be downloaded with a watermark just like the other video apps.
One thing we all feared but wished for at the same time: Twitter Podcasts! After the success of the Clubhouse-inspired feature, Spaces, Twitter is going all in with audio format.
They announced last week that the integration of Podcasts into the platform is meant to “help people connect with unique and compelling voices around the world.” I, for one, am excited to hear what everyone has to say all the time, not only on text but as a podcast, too (😨).
Twitter Spaces, in which the podcast feature is integrated, will offer more personalized content for everyone. Hubs will group audio content by specific themes like News, Music, Sports, and more.
I just started watching a show, Made for Love, in which the main character is implanted with a brain chip so that her husband knows what she thinks and feels all the time (creepy, I know). Well, the show isn’t that far from reality.
In 2017, Meta announced they were planning to read people’s minds with a new tool. Naturally, the news raised concerns until Meta explained that the tool aims to help people with brain damage and paralysis speak again.
So, finally, on August 31, 2022, Meta announced their new AI to decode speech from brain activity. They claim it will only be for medical uses, but who knows for sure?
Social media trends and updates August 2022
Short-form video has grown exponentially, and now almost every social platform offers the feature. Of course, Meta is one of them. Both Instagram and Facebook Reels want to overtake TikTok’s growing popularity and they plan to beat it with new and improved features.
Both Meta platforms now offer Reels insights, the Add Yours sticker, and auto-created Reels clips. The latter being the most helpful, as you’ll be able to create an engaging Reel with just one click.
Did you ever imagine TikTok being Google’s competitor? Me neither, but once again the platform doesn’t cease to amaze me. Google’s Senior Vice President confirmed the threat by stating the following:
“In our studies, something like almost 40% of young people, when they’re looking for a place for lunch, they don’t go to Google Maps or Search, they go to TikTok or Instagram.”
TikTok is leveraging the user’s attention by experimenting with linked keywords within comments and video captions. These direct the user to broader clusters of content related to the keyword.